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Work Background
RappiProduct Lead
Feb. 2021 - Jan. 2023- Led Rappi´s website migration and redesign improving its performance and UX/UI creating a unified experience with the app.
- Created and maintained the product roadmap prioritizing the different features and initiatives according to their impact and business goals.
- Facilitated Scrum ceremonies, including daily stand-ups, refinements and sprint plannings.
- Helped perform QA testing to ensure the delivery of high-quality products.
- Implemented event tracking to analyze users behavior and improve experience and conversion funnel.
- Performed A/B testing to optimize users experiences, improve performance, and drive business results.
- Collected and analyzed user feedback and recordings using Hotjar and Logrocket to address issues and enhance the product experience. Key achievements * Redesigned the onboarding flow enhancing the experience and increasing the amount of new users.
* Implemented a feature to anticipate users location and show relevant results.
* Improved communication of promotions and benefits for New users increasing registrations.
* Improved checkout experience creating a more streamlined experience, improving its conversion.
* Redesigned restaurants storefront and meals cards improving UX/UI and increasing the amount of orders specially from new users.
* Implemented different improvements and new features related to Restaurant vertical such as filters, sorting, promotion tags among others.
Naranja XProduct Delivery Sr Analyst
May. 2020 - Jan. 2021Ciudad autónoma de Buenos Aires, Argentina- Monitored and managed the progress of projects to ensure they aligned with the agreed timelines and scope.
- Acted as a point of contact between the different teams and stakeholders ensuring clear and effective communication.
- Analyzed delivery performance metrics Key achievements
- Led JIRA implementation to help teams stay organized and give visibility.
- Implemented event tracking to analyze users behavior and improve experience and conversion funnel.
Garbarino S.A.Product Manager
Jun. 2016 - May. 2020Gran Buenos Aires, Argentina- Created and maintained the product roadmap prioritizing the different features and initiatives according to their impact and business goals.
- Worked closely with engineering and design teams to define requirements
- Performed A/B testing to optimize users experiences, improve performance, and drive business results.
- Collected and analyzed user feedback and recordings using Hotjar to address issues and enhance the product experience.
- Implemented event tracking with Google Analytics to analyze users behavior and improve experience and conversion funnel. Key achievements * Enhanced checkout and post order experience * Implemented cross-selling component for key categories
* Improved promotions communication specially for big events such as Hotsale and Cyber Monday. * Implemented loyalty program * Participated in Marketplace implementation
* Participated in new payment methods integration
Garbarino S.A.Planning and Management control analyst
Sep. 2015 - May. 2016- Analysis, planning and monitoring of sales projection in the short and medium term.
- Analysis and generation of reports for management control
AkzonobelSupply chain analyst (Trainee)
Aug. 2014 - Aug. 2015Garin- Data collection and analysis
- Process mapping and documentation
- Evaluation and detection of improvement opportunities. - Planning and implementation of supply chain optimization projects - Communication with colleagues to provide feedback on their efficiency and suggest methods to improve.
Cencosud S.A.Engineering and Process Analyst
Sep. 2011 - Aug. 2014- Collection and analysis of incidents detected with in the CRM used - Implementation and maintenance of solutions to the incidents detected
- Continuous improvement of the processes used for the sale and administration of the credit card.
- Analysis, definition, development, implementation and maintenance of new projects related to the credit card business.
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