Stark BikesBrand & Digital Designer
Jul. 2019 - Dec. 2024Moscow City, Russia• Led the design and development of the brand’s product line (bicycles, accessories), establishing a compelling visual identity and ensuring consistency across digital and physical touchpoints. • Directed advertising and marketing campaigns, producing high-quality promotional assets (brochures, posters, digital banners, and video content) to drive engagement and reinforce brand storytelling. • Designed and executed social media campaigns, leveraging data-driven insights and visually impactful content to enhance audience interaction and brand awareness. • Spearheaded the design and optimization of a direct-to-consumer website, ensuring a seamless UX/UI experience with a mobile-first approach and high-quality, conversion-focused visuals. • Developed and refined landing pages, implementing best practices in CRO (Conversion Rate Optimization) and UI/UX design for improved engagement and performance. • Mentored and guided junior designers, fostering a culture of creativity, innovation, and high design standards within the team.