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Work Background
Founder
Redfan AIFounder
Dec. 2024EarthRedfan AI is a leading provider of AI-driven marketing technology solutions, dedicated to transforming how businesses engage with their audiences. By leveraging advanced artificial intelligence and data analytics, we empower companies to deliver personalized, impactful marketing strategies that drive growth and enhance customer experiences. Our commitment to innovation and excellence positions us at the forefront of the marketing technology landscape, helping clients navigate the complexities of the digital world with confidence and success.
Head of Martech and Consumer Data
Pernod RicardHead of Martech and Consumer Data
Aug. 2023 - Dec. 2024New York, United StatesManage the team in charge of our Consumer Data Platforms strategy and execution in addition to spearheading emerging tech such as AI and Web3.
Director of DTC & E-commerce Capabilities
Pernod RicardDirector of DTC & E-commerce Capabilities
Feb. 2021 - Aug. 2023New York, United StatesManage the E-commerce Direct to Consumer business for Pernod Ricard USA in addition to driving digital adoption company wide. Including DTC website strategy and implementation, marketing, and optimization.
GM Ecommerce
Chef's Cut Real Jerky Co.GM Ecommerce
Jun. 2019 - Jun. 2020Greater New York City AreaOwn the Ecommerce channel for Chef's Cut end-to-end. Reporting directly to the CEO, focused on ecom solutions with the purpose of driving lifetime customer value and exponential sales growth. [Company Sold]
Director of Ecommerce Marketing Acceleration
PepsiCoDirector of Ecommerce Marketing Acceleration
Jun. 2015 - Jun. 2018Greater New York City AreaBuilt the eCommerce Marketing Capabilities & Accelerator team which consisted of Search, Content, Social Media, and Special Projects. Experienced thought leader achieving consistent positive results in emerging F&B CPG space.
Head of Search
jcpenneyHead of Search
May. 2013 - May. 2015Greater New York City AreaBuilt the Search team for jcpenney.com including organic and internal search, executed successful content and traffic strategies with a focus on conversion optimization and sales. Awarded for revenue growth.
Director of Online Marketing
SpaFinder WellnessDirector of Online Marketing
Dec. 2011 - Mar. 2013Greater New York City AreaTraffic growth and conversion, built new teams, developed and implemented digital marketing strategy across SEO, SEM, and Social Media channels.
Head of SEO
Village Voice MediaHead of SEO
Apr. 2010 - Nov. 2011Led SEO & Content Marketing for all Village Voice Media properties including The Village Voice, SF Weekly, LA Weekly and 11 other newspapers.
Director of Marketing
Meta InterfacesDirector of Marketing
Mar. 2009 - Mar. 2010San Francisco Bay AreaHead of SEO, SEM, and Social Media Marketing teams.
Search Manager
Yahoo IncSearch Manager
Aug. 2007 - Mar. 2009San Francisco Bay AreaManaged SEO initiatives for Y! Entertainment properties across the Yahoo network including the World of Star Wars, Yahoo Music, Yahoo Sports, and more.
Traffic and Community Manager
Rotten TomatoesTraffic and Community Manager
Oct. 2005 - Sep. 2007Emeryville, CASEO strategy & implementation, website user engagement, and community management.
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