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Work Background
TandemsSenior Marketing Manager Digital Marketing
Feb. 2021• Spearheaded digital marketing initiatives for SaaS/BaaS products, enhancing customer engagement through targeted email campaigns. • Developed and executed over 100 email marketing campaigns, boosting customer engagement significantly. • Collaborated with offshore teams to ensure high-quality product delivery and service excellence. • Leveraged tools like Adobe Campaign Classic and AWS SES to optimize marketing automation processes. • Utilized project management tools such as Atlassian JIRA and Asana to streamline workflows and enhance team communication.
• Knowledge of HTML, CSS, and JavaScript for troubleshooting and basic page authoring.
• Experience writing detailed user stories and managing a feature backlog
• Ability to understand and communicate architectural requirements, preferences, and limitations
• Utilized complex SQL queries to design targeted campaigns, resulting in improved conversion rates.
• Strong understanding of email best practices, deliverability, and compliance (GDPR, CAN-SPAM
• Ability to work across global organizations with hands on operational support and experience in managing offshore teams
TandemsSenior Quality Analyst - Digital marketing
Jul. 2017 - Feb. 2021• Collaborated with the Marketing team to test various campaigns, including Conversion, Transactional, and Post-Conversion, ensuring alignment with business rules, resulting in significant increase in campaign effectiveness.
• Enhanced email delivery efficiency by testing scenarios and implementing changes to content, strategy, and narrative, increasing customer engagement.
• Boosted campaign effectiveness by optimizing email delivery processes and performing A/B testing, contributing to improved customer satisfaction.
• Extensively performed A/B testing, periodic updates to messaging, add/remove media to experiment with customer engagement
• Assist marketing operations to prepare the release checklists and content deployment
NCR CorporationConfiguration Manager
Sep. 2015 - Jul. 2017Greater Los Angeles Area• Provides software support for commercial Web-based SaaS Software Products with a system up time of 99.96%.
• Responsible for researching, replicating, performing root cause analysis, and providing feedback for product issues reported by the field professionals and customers within SLA time frame.
• Member of the Product Configuration Management team responsible for documenting new procedures, beta releases, new features, and providing trainings to support engineers on all new procedures, products, features, and best practices.
• Provides Level 3 software support for all in-house and third party vendor products
• Participates in weekly team meetings, asks questions, and provides input on case backlog, technical processes, and new processes within the department.
• Utilizes previously acquired technical experience as a QA specialist to become actively involved in day-to-day technology team to meet schedules, troubleshoot the problems in an efficient manner, and resolve problems.
• Conducts complex service training for various product offerings and supportability teams, as needed by the job, writes technical documents related to current products.
• Serves as a mentor for supportability team employees to improve their individual skill levels.
• Contributes to external and internal knowledge base articles.
• Clearly documents cases with troubleshooting steps, recommendations, and resolutions in the supportability wikis/SharePoint.
• Point person for highly sensitive client issues, and the more complex technical cases.
• Manages pivotal ticketing system support queue to support research requests, reports, configuration updates and BAU activities.
• Extensive experience with, but not limited to: Linux, UNIX, UNIX-AIX systems, shell-scripting, Perforce Helix - proprietary revision control system, log aggregators like Splunk, etc.
• Extensive experience creating data reports by querying the databases or searching logs as required by other departments
SigFigSoftware Quality Assurance Consultant
Mar. 2009 - Sep. 2015Singapore / San Francisco, USA• Development of Manual test cases for specific functional requirements.
• Working with the team to design test scenarios and test data
• Interaction with Business teams and Developers to understand business requirements and bug fixes.
• Regression testing to weekly builds manually
• Updating existing test scripts
• Used JiIRA to create new components to maintain Incidents, bug list and Features
• Cross browser testing across different browsers like Internet Explorer, Firefox and Google Chrome.
• Involved in status meetings to report issues. Work with developers through all phases of testing to prioritize bug resolutions.
• Participated in daily Scrum meetings to update the daily sprint status.
• Integration testing to verify the data interface between various application modules. Performed System and Regression testing for new releases.
• Coordination between various teams to ensure consistency and accuracy across test plans, user manuals and training materials.
Imfinity Pte LtdQA Manager
Apr. 2007 - Mar. 2009Managed product quality for wikinvest.com, and later transferred to product team
• Digital concierge (American Express) - mobile application
• Inventory (pricing) management system (Sony Electronics) - Java application
• Asset management (Aircraft leasing and maintenance software) system - .NET web application
• Content management system (SoundBuzz) - .NET web application
• Secure file transfer and online storage (LiveCargo, Starhub) - .NET web app and desktop
application
• Inventory system for hospitals for specific handheld devices with inbuilt scanners.
• e-remittance (ICBC Bank, China) .NET web application
• SMS alerts for academic process (NUS and SMU) – Java based enterprise application
• Knowledge management tool (Singapore government) - .NET web based
Greenbills Pte LtdSoftware Specialist (QA)
Jul. 2005 - Apr. 2006National University of Singapore (NUS) funded company for developing prototype of national
e-billing framework in Singapore
• .NET prototype (proof of concept) to raise further funding from Infocomm Development
Authority (IDA, Singapore)
• Bug tracking and management during development and 3-month 100 user pilot
implementation of prototype with leading telecom provider in Singapore
Self EmployedFreelance Application Developer
Jun. 2003 - Sep. 2004Created online training solutions for educational institutions.
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