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Work Background
Digital Marketing Manager
Golfzon LeadbetterDigital Marketing Manager
Mar. 2023 - May. 2025Responsible for developing, overseeing and optimizing all digital marketing initiatives to maximize brand awareness, eCommerce sales, and lead conversion through paid ad and organic social media channels for Golfzon Leadbetter Academy and its subsidiaries; Golfzon Range and Golfzon Leadbetter Education (GLE). Led the end to end development of the entire eCommerce infrastructure for Golfzon Leadbetter Education (GLE) from the ground up. This included developing and launching a custom Shopify store, building and managing full-funnel Klaviyo email and SMS marketing automations, and creating/managing/optimizing all Meta Ads campaigns. Scaled revenue by driving profitable, data-driven growth through paid social, owned channels, and conversion rate optimization, while enhancing the overall digital customer experience. Shoot/edit/produce/design all social media specific video and static content for both organic and paid distribution Write and produce all associated brand copy for both organic and paid distribution Measure digital traffic, analyze and interpret campaign performance data and KPIs to report on growth and analytics Brainstorm and implement experiments and conversion tests, scale campaigns to maximize ROI, Manage project status and budget
Digital Marketing Specialist
flyte new mediaDigital Marketing Specialist
Jun. 2021 - Mar. 2023Measure digital traffic, analyze and interpret campaign performance data and KPIs to report on growth and analytics to clients Dictate appropriate placement of ads Brainstorm and implement experiments and conversion tests, scale campaigns to maximize ROI, Manage project status and budget Implement SEO strategies to improve clients SERP ranking Conduct market research to inform campaigns
Jr Digital Marketer
flyte new mediaJr Digital Marketer
Jun. 2021 - Oct. 2022Measure digital traffic, analyze and interpret campaign performance data and KPIs to report on growth and analytics to clients Dictate appropriate placement of ads Brainstorm and implement experiments and conversion tests, scale campaigns to maximize ROI, Manage project status and budget Implement SEO strategies to improve clients SERP ranking Conduct market research to inform campaigns
Purchasing Assistant
Tucker & Tucker Associates, Audio and Video by Design, LLC.Purchasing Assistant
Aug. 2020 - Jun. 2021
Purchaser
Paul White CompanyPurchaser
Dec. 2019 - Aug. 2020Maine, United StatesEstimating and purchasing for commercial and residential divisions and inventory control.

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Digital Marketing Strategy & Paid Media Management
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