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Work Background
AmazonVendor Manager
Jul. 2020London, England, United Kingdom- Owned and managed a 7-figure P&L, leading one-third of the category’s topline across 9 EU countries, driving revenue and margin growth through strategic vendor partnerships and data-driven decision-making.
- Developed and executed Joint Business Plans with key vendors, improving commercial terms, solving supply chain challenges, optimising pricing and deal strategies, and enhancing reporting.
- Negotiated cost price reductions and Amazon Exclusives with top brands to increase traffic, improve conversion, and expand assortment.
- Spearheaded Joint Business Plan panels and training sessions to scale best practices across Amazon EU Fashion.
- Launched an offshoring program and led user adaptation, improving workflow efficiency and user experience.
- Managed a team of brand specialists, driving performance, supporting professional development, and delivering category growth.
- Built and sustained high-impact relationships with internal and external stakeholders to ensure operational excellence and long-term strategic alignment.
AmazonBrand Specialist
Dec. 2017 - Jul. 2020Amazon Fashion, London UK- Working as part of the Amazon Fashion buying team managing two key account brands. - Managing the brands comprise of brand growth strategy, developing new selection and weekly business reviews.
CovetellaMerchandising Manager
May. 2015 - Nov. 2016Singapore- Responsible for sourcing and on-boarding new designers onto Covetella’s platform alongside negotiating their individual agreement contracts. - Built relationships with designers and brands to ensure constant supply of fresh product, including some exclusive pieces to Covetella. - Created monthly trade reports using KPIs to highlight trends in sales, monitor product margins and develop commercial solutions to maximise profit and growth. - Put together trend edits for the upcoming seasons to highlight key trends in the monthly newsletter. - Co-ordinated all new products to be styled and photographed for the website. - Inventory Management: Planned all administrative matters of season stock and stylist loans. - Core member in the team organising Covetella events such as, The Posh Pitstop and the Covetella Fashion show at Podium Lounge during F1 weekend. The Posh Pitstop went on to Win in the Best Pop-Up category at the 2016 Marketing Events Awards, against brands such as: MasterCard, Uber, Under Armour and BURO 24/7.
OSIYAN ParisConsultant
Jun. 2014 - Nov. 2014London, United Kingdom- Final University Consultancy Project (In replacement of a Master's Dissertation) that entailed vigorous primary and secondary research methods. - The project scope involved a market entry strategy for the UK market. - The research presented varied across luxury brand management theories, premium jewelry brand positioning, thorough market analysis, consumer surveys and recommendations for the client.
Bottega VenetaCommunications Intern
Jan. 2013 - Aug. 2013Singapore- PR Analytics: Produced a weekly Bottega Veneta Press Report based on regional press publications. - Key in Planning both Spring/ Summer 2013 and Fall/ Winter 2013/2014 Press Days and V.I.P Events. - Promoted the brand to various stylists and publications to ensure features in the top magazines. - Managed and co-ordinated local and regional sample loans for photo-shoots. - Consolidated and disseminated seasonal press kits to local press. - CRM: Proposed ideas on how to enhance the Brand’s presence and relationship with its consumers. - Was trusted to handle the entire communications department alone whilst the team was away during Milan Fashion Week. - Pitched various combinations of venue possibilities and merchandising planning, to the corporate team for the Fall/Winter 2013/2014 Press Day, hence carried considerable responsibility during the event.
AidaBuying Intern
Jul. 2012 - Sep. 2012Singapore- Assisted with stock takes and mark down tactics, working closely with the merchandiser of the boutique. - Collated sales performance and aided in the analysis of the performance and the best-seller reports. - Partook in the discussion of seasonal business strategies, such as increasing sales performance and product margins. - Understood the technicalities of buying products for a boutique and the importance of customer relationship management.
TATANAKAPublic Relations Intern
Aug. 2011 - Oct. 2011London, United Kingdom- Participated in planning the brand’s PR strategy during the S/S ‘12 London Fashion Week presentation. - Incorporated creative products inspired by elements of the collection into the goodie bags to enable the Buyers and Press to have a more cohesive experience. - Negotiated sponsorship contracts with various companies to boost corporate image. - Enhanced my interpersonal and networking skills through various PR activities.
Cosmopolitan MagazineFashion Intern
Jun. 2011 - Aug. 2011Singapore- Assisted the fashion editor with styling on numerous product and fashion shoots. - Sourced and styled a feature fashion shoot on my own for the October 2011 issue. - Improved agility in analytical skill when I researched and predicted trends to feature on for the A/W 11 season. - Working in a magazine and deadline- focused environment improved my team building, time management and organisational skills as many ideas were undertaken to reach a collaborative goal.
Marc b.Consultant
Apr. 2011 - Jun. 2011London, United Kingdom- A university consultancy project where the client wished to re-evaluate the overall customer perception of the brand and the price elasticity of their products. - Technical skills were embellished, as I was able to identify key market drivers in the UK high- street market. - Was asked to continue research for the brand on an ad-hoc basis as I was recognised as a valuable asset to the company.
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