I am a commercially minded fashion professional with a proven track record of delivering growth through insight-led strategy, brand partnerships, and international market expansion.
At Amazon Fashion EU, I managed a multi-million-pound P&L across nine countries, driving +9% YoY revenue and margin improvement by advising global fashion brands, developing joint business plans, and shaping assortments based on consumer and cultural insights. My work spanned negotiations, exclusives, launch strategy, and foresight-driven category planning, ensuring both commercial success and long-term customer engagement.
Earlier roles at Covetella and Bottega Veneta honed my expertise in brand onboarding, communications, and product storytelling, giving me a unique blend of analytical rigour and creative vision.
I thrive in fast-paced, global environments and excel at building trusted partnerships with senior stakeholders. Whether driving category growth or delivering consultancy projects, I bring a customer-first mindset, strategic foresight, and the ability to turn data and trends into actionable growth strategies.More...