Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Big Blue Swim SchoolSenior Manager, Digital Marketing
Nov. 2023+lead the digital strategy including paid media, email, SMS, website, SEO and social media +ensure business growth and market presence for rapid multi-unit expansion +set and track KPIs to enhance customer acquisition and LTV
Big Blue Swim SchoolDigital Marketing Manager
Mar. 2023 - Nov. 2023
Virgin Experience GiftsDigital Marketing Manager
Nov. 2018 - Mar. 2023Broomfield, CO+eCommerce +Web Analytics
+SEM (SEO & PPC)
+CRM & Email Marketing
+Paid Social +Display +Affiliate Management
+PR
+Content & Influencer Campaigns
Virgin Experience GiftsDigital Marketing Coordinator
Dec. 2016 - Nov. 2018Broomfield, CO+Created a calendar for seasonal and ongoing marketing promotions on-site and across all acquisition channels.
+Collaborated with designers to construct compelling creative assets according to schedule.
+Setup product catalogs, built audiences and launched prospecting and retargeting campaigns in Facebook Ads Manager.
+Executed ad hoc email campaigns including scheduling, testing and database management.
+Built email workflows based on key points in the customer journey, doubling the active database.
+Transitioned ESP from Bronto to Emarsys; communicated with developers for setup and integration, designed custom email templates and ramped up send to ensure deliverability.
Cloud 9 Living, LLCDigital Marketing Coordinator
Dec. 2016 - Nov. 2018Broomfield, CO
Virgin Experience GiftsSenior Experience Consultant
Jun. 2014 - Dec. 2016Broomfield, CO+Updated PDPβs to better describe offerings and optimize for SEO.
+Maintained calendars, pricing, and product database for 100+ experience providers.
Cloud 9 Living, LLCSenior Experience Consultant
Jun. 2014 - Dec. 2016Broomfield, CO
SpariansGroup Sales and Events Manager
Jul. 2012 - Feb. 2014Mount Pleasant, South Carolina, United States+Created and implemented a marketing plan for the venue that included website content development, advertising campaigns, coordinating internal communication tools, and bi-weekly newsletter creation
+Maintained relationships with existing clients while identifying and reaching out to potential clients to increase overall group sales revenue by over 34% in one year
+Created proposals for events according to the clients needs and budget including venue rental, custom food and beverage packages, linens, decorations, and audio visual equipment
+Organized and executed multiple events per week ranging from 20 to 300 people in size
Spoleto Festival USAProduction Assistant Apprentice
May. 2012 - Jun. 2012Charleston, South Carolina Area+Provided support to the Director of Production with logistics such as temporary staff housing and transportation arrangements, drafting meeting agendas, scheduling and monitoring instrument delivery +Recorded and monitored the production budget including rental cars, food, and other materials
JMC Charleston, LLCAssistant to the Director of Operations
Sep. 2011 - May. 2012Charleston, South Carolina Area+Helped brainstorm and write unique proposals for fundraising galas, product introduction events, corporate conferences, and grand openings +Worked as an on-site event captain in charge of managing setup according to the floor plan, directing vendors, greeting guests, maintaining the timeline, and efficiently breaking down various events
Global Events PartnersOperations Intern
Jan. 2010 - Apr. 2010Washington D.C. Metro Area+Updated Vendor and Independent Contractor contracts +Helped the Creative Team conduct research and draft proposals
+Assisted with onsite setup and breakdown for large scale events
Intch is a Professional Networking App for the Future of WorkSee more people like Michaela on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1480213 people
16
Creative
19
Communications Professional, Digital Content Creator
19
Teacher @ CFISD
56314 people
16
Business Analyst @ Empress Luxe Consulting, LLC.
16
Head of Growth @ OurRitual
17
Global Marketing Executive @ Self Employed