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Work Background
Paradigm Media UKPaid Social Manager
Mar. 2025Manchester, England, United KingdomAt Paradigm Media, I lead Meta advertising strategy for a portfolio of high-growth DTC brands across industries including wellness, fashion, and subscriptions. My role sits at the intersection of creative direction and performance marketing. I develop and execute full-funnel Meta strategies designed to drive efficient scale and measurable growth. I work closely with my creative and design team to ensure all assets are insight-led and performance-informed. This includes briefing, iterating, and scaling creative concepts that align with audience psychology and market trends, while maintaining a disciplined approach to budget allocation, blended efficiency, and attribution analysis. My work is grounded in a test-and-learn methodology and a deep understanding of how creative and media strategy work together to unlock long-term, sustainable results.
Cambridge CreativeDigital Marketing Assistant
Dec. 2024 - Mar. 2025Little Shelford, England, United KingdomAt Cambridge Creative, I hone my expertise in digital advertising, social media management, and performance analytics. I successfully develop and execute targeted campaigns across Meta platforms - optimising engagement and refining strategies based on data insights. My experience extends to email and SMS marketing, where I focus on crafting personalised communication that resonates with the appropriate audience, strengthening customer loyalty. These efforts are well supported by my strong foundation of certifications from Meta, Google and HubSpot, which have enhanced my ability to navigate the dynamic digital landscape effectively.
Waitrose & PartnersPartner
Dec. 2022 - Dec. 2024St Ives, England, United KingdomIn my role at Waitrose & Partners, I developed valuable marketing and social media skills by learning directly from professionals within the John Lewis/Waitrose & Partners marketing teams. While delivering exceptional customer service on the shop floor, I gained insights into how marketing strategies drive customer engagement and brand loyalty. This experience deepened my understanding of audience needs and how to communicate effectively to enhance the customer journey. Additionally, I explored social media best practices, learning how to align content with brand values to foster stronger customer relationships. This exposure laid the foundation for my passion and aptitude for creative, customer-focused marketing.
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