As a Paid Social Manager at Paradigm Media, I help e-commerce brands grow profitably by combining creative thinking with data-backed execution. My work is rooted in Meta advertising, where I lead strategy, creative direction, and optimisation to drive sustainable, measurable results.
At Paradigm, we believe that great creative is the engine of scale. I work closely with my design team and strategists to develop concepts that not only capture attention, but align with customer psychology, market trends, and performance signals. I’ve built and scaled accounts across a range of verticals, from health & wellness to fashion and subscription services, applying a repeatable, insight-led approach to testing, iteration, and growth.
What sets my work apart is an obsession with detail and performance. From structuring campaigns for scale, to developing creative testing frameworks, to interpreting data through a strategic lens, my focus is always on improving efficiency, unlocking opportunity, and driving long-term growth for my clients and the brands I partner with.More...