Nishal Sukdhoe

Head of Marketing @Woveo

Blog ManagerSEO SpecialistProofreaderContent WriterCopywritingProject CoordinatorResearch AssistantAdministrative AssistantAssistantCall CenterGrowth HackerCRM managerMarketing DirectorEngagement ManagerCustomer ResearcherBusiness AnalystHead of GrowthPartnerships ManagerBusiness Development ManagerMarketing Analytics ManagerCopywriterEvent ProducerDigital Ads ManagerInfluencer Marketing ManagerEmail Marketing ManagerSEO ManagerSMM ManagerContent ManagerPR ManagerCommunications ManagerBrand Marketing ManagerConsultingSales & BizDevMarketing

I’m a global marketing and growth leader with over 15 years of experience driving go-to-market strategy, partnerships, and campaign performance across fintech, logistics, and digital platforms. I specialize in building scalable marketing frameworks, optimizing lead generation, and managing cross-functional teams that deliver measurable results. As Head of Marketing at Woveo, I launched multi-channel campaigns that increased qualified leads by 250% and reduced acquisition costs by 28%. I also built the company’s partner program, forming strategic alliances that expanded access to financing for underserved SMBs across Canada. Previously at Stericycle, I led a major channel transformation project that achieved 181% YoY revenue growth, improved efficiency fivefold, and strengthened collaboration between sales, product, and marketing. I’m passionate about combining creativity with analytics—integrating martech, AI tools, and performance insights to craft campaigns that drive both brand impact and commercial outcomes.

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Work Background

Head of Marketing

WoveoHead of Marketing

Oct. 2023Ontario, CanadaLed go-to-market and full-funnel marketing for Woveo’s SMB Lending Platform, achieving a 35% lift in lead conversions and reducing acquisition costs by 28%. Oversaw cross-channel campaigns (Meta, Google, TikTok, Email), launched partner marketing with MerchantGrowth, and championed data-driven performance optimization.

Snr. Marketing Associate -GtM

StericycleSnr. Marketing Associate -GtM

Jan. 2022Ontario, CanadaDrove 181% YoY revenue growth through segmentation-led GTM campaigns and outbound programs. Built BPO prospecting systems with 5x efficiency. Partnered with product, sales, and analytics to launch cross-regional campaigns and align customer journeys with sales enablement strategies.

Head of Marketing

Aereus Technologies Inc.Head of Marketing

Sep. 2021 - Oct. 2021Waterloo, Ontario, CanadaLed brand positioning, campaign execution, and content strategy for product launch. Developed creative briefs, managed performance marketing, and built reporting systems to support lead nurturing, sales enablement, and event execution.

Head of Marketing

Chelle Service Capital IncorporatedHead of Marketing

Apr. 2018 - Jul. 2021Toronto, Canada AreaLed GTM strategy, campaign execution, and team management for Chelle Coin and fintech subsidiaries. Launched on 3 global exchanges, scaled user base, and built social/digital strategies for multi-market expansion. Oversaw positioning, sales enablement, and media outreach.

Sales & Marketing Manager

SiRON TechnologiesSales & Marketing Manager

Sep. 2017 - Apr. 2018Toronto, Canada AreaManaged B2B marketing for cloud and IT solutions. Delivered sales enablement assets, ran demand gen campaigns, and created content for product demos and client acquisition. Focused on lead quality and segment-specific targeting.

Senior Product Marketing Manager

Huawei TechnologiesSenior Product Marketing Manager

Jan. 2015 - Oct. 2016Johannesburg Area, South AfricaLed product marketing strategy across MEA region. Delivered GTM plans, brand messaging, and competitive reports to drive mobile market share growth from 2% to 20%. Coordinated with global teams on localized campaigns and operator partnerships.

Product Marketing Manager

NokiaProduct Marketing Manager

Jun. 2007 - Dec. 2014Johannesburg Area, South AfricaManaged mobile product launches across Gulf & MEA, aligning GTM strategy with channel, retail, and telecom partners. Drove regional brand positioning and cross-functional execution for new product rollouts.

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