I’m a global marketing and growth leader with over 15 years of experience driving go-to-market strategy, partnerships, and campaign performance across fintech, logistics, and digital platforms. I specialize in building scalable marketing frameworks, optimizing lead generation, and managing cross-functional teams that deliver measurable results.
As Head of Marketing at Woveo, I launched multi-channel campaigns that increased qualified leads by 250% and reduced acquisition costs by 28%. I also built the company’s partner program, forming strategic alliances that expanded access to financing for underserved SMBs across Canada.
Previously at Stericycle, I led a major channel transformation project that achieved 181% YoY revenue growth, improved efficiency fivefold, and strengthened collaboration between sales, product, and marketing.
I’m passionate about combining creativity with analytics—integrating martech, AI tools, and performance insights to craft campaigns that drive both brand impact and commercial outcomes.More...