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Work Background
Rouge marketingVice-présidente Stratégie Media
Sep. 2023Montréal, Québec, Canada
Wavemaker CanadaAssociate Account Director
May. 2023 - Aug. 2023Montréal, Québec, Canada
Dubois AgrinovationDirectrice marketing
Jan. 2022 - May. 2023Saint-Rémi, Québec, Canada- Création et mise en oeuvre des stratégies marketing afin d'augmenter les ventes via la marque globale, les marques internes et les marques distributeurs.
- Établissement et évaluation des performances numériques du site web transactionnel. - Refonte du site web Adobe Commerce avec une agence. - Planification stratégique des implémentations numériques au site web. - Établissement et gestion des budgets annuels. - Gestion de l'équipe marketing, définition des objectifs et évaluation des performances. - Gestion des relations avec les partenaires média et agences partenaires. - Collaboration stratégique avec les départements des ventes, des prix, des opérations, de l'approvisionnement.
Rouge MarketingMedia Director
Jan. 2021 - Jan. 2022- Team manager of digital experts : SEA, SEO, UX, Social Media, DSP, Display, Online video.
- Digital and traditionnal media strategy, buying, negotiations and execution : Tourisme Mont-Tremblant, Devimco Immobilier, Accès Conseil, Groupe Zibo, Origine Nature, Vivre en Gaspésie and other contracts.
Rouge MarketingDigital Media Manager
Jan. 2020 - Jan. 2021Montreal
Rouge marketingDigital Media Manager
Jan. 2020 - Jan. 2021Montreal
Carat CanadaMedia Manager
Jul. 2019 - Jan. 2020Montreal- Digital and Traditionnal Media Strategy on IGA, Rachelle Bery- Sobeys Quebec. - Digital and Traditionnal Media Strategy on Bonduelle Quebec.
- Digital and Traditionnal Media Strategy on Biscuits Leclerc
Wavemaker CanadaSenior Media Planner
Sep. 2017 - Jul. 2019Montreal, Quebec, CanadaAccount lead on Nespresso (National).
Account lead on Bombardier Business Aircraft (International)
Account lead Quebec market on BMO Bank of Montreal, BEHR, DANONE
Account lead Ontario market on SAIL Develop media strategy based on client objective. Deployment of media campaign and PR.
Competitive analysis with data base over different market (Quebec to International). Reporting and analysis on digital campaign.
Cossette MediaMedia Strategist
Sep. 2016 - Sep. 2017Région de Montréal, CanadaDevelop and present media recommendations.
Develop a detailed comprehension of the client's industry.
Identify target audiences and analyze their characteristics, behaviour and media habits.
Analyze media plans via media data bases (PMB, Nadbank, BBM, etc).
Develop original and creative campaigns in synergy with the brand strategies developed by the agency. Work with the creative agency team, clients and PR firm to develop media strategies and campaigns.
Coordinate different projects and ensure deadline compliance.
Evaluate the effectiveness of campaigns in order to inform future campaigns
Ensure excellent client communication.
Clients : TELUS Mobility, TELUS Business, Pendopharm (pharma)
MECMedia Strategist (freelance)
Aug. 2016 - Sep. 2016Région de Montréal, CanadaDevelop and present media recommendations.
Identify target audiences and analyze their characteristics, behaviour and media habits.
Analyze media plans via media data bases (PMB, Nadbank, BBM, etc).
Develop original and creative campaigns in synergy with the brand strategies developed by the agency.
SID LEERecruiter - Maternity leave
Apr. 2015 - Aug. 2016Région de Montréal, Canada• Search for candidates for various positions of the agency.
• Advise department heads on the choice of candidate.
• Display on job sites.
• Analysis, treatment and management of applications received.
• Selection interview with selected candidates.
Touché!Media Strategist 360
Mar. 2012 - Apr. 2015Région de Montréal, Canada• Develop and present media recommendations.
• Develop a detailed comprehension of the client's industry.
• Identify target audiences and analyze their characteristics, behaviour and media habits.
• Analyze media plans via media data bases (PMB, Nadbank, BBM, etc).
• Develop original and creative campaigns in synergy with the brand strategies developed by the agency. • Work with the creative agency team, clients and PR firm to develop media strategies and campaigns.
• Coordinate different projects and ensure deadline compliance.
• Evaluate the effectiveness of campaigns in order to inform future campaigns
• Collaborate with media partners (TVA, SRC, TC Media, Rogers, Outdoor Media, Météomedia, Google, Facebook, etc.).
• Ensure excellent client communication.
• Clients : Birks, NeoStrata (Sanofi), Canadian Labour Congress, Canadian Tire, Cascades, Nautilus Plus, Les Éleveurs de volailles du Québec, SAAQ, Krispy Kernels, Lassonde & Spécialités Lassonde, Fédération des producteurs de Lait du Québec, ...
Touché!Assistant Media Strategist 360
Sep. 2011 - Mar. 2012Région de Montréal, Canada
l'entremetteuseProject Manager
Oct. 2009 - Sep. 2011Région de Montréal, CanadaPassée de coordonnatrice à chargée de projets. J'ai commencé par la coordination des mandats en création pour ensuite m'occuper en totalité des mandats. On m'a ensuite chargé des projets interne de la compagnie tels que les événements, le site Web et la gestion des membres. Également un survol des achats et du placement média. Un nouveau volet concernant les outils technologiques internes m'a été attribué.
pigefolio.comProject Manager
Oct. 2009 - Mar. 2011Région de Montréal, Canada
Air CanadaFlight Attendant
Feb. 2007 - Dec. 2009Région de Toronto , Canada
ZaraFinances
Jan. 2003 - Feb. 2007
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