clockface marketingFounder & Marketing Lead
Feb. 2020 - Sep. 2021Sydney, New South Wales, AustraliaAmid covid-era disruptions, I launched clockface marketing for clients including Yarnlab and executed two 6-month contracts: • Interactive. ANZ Field Marketing Manager, backfilling a suspended events programme with new digital, radio, vertical and content marketing to restore growth for ANZ’s #1 support provider. Key initiatives including 5X growth on Tesla-Datacentre tours, per-rep micro-campaigns and integrated radio+digital delivered +36% lead-gen @ -31% CPL. Accelerated in-house content development slashed non-working spend 81%
• Objective Corporation. Senior Marketing Manager, leading global product marketing for secure file-sharing solutions. Key KPIs included 120% funnel generation, +55% co-marketing lead-gen with AWS and unprecedented inhouse content development across web, webinars, bid and sales assets