CoinbaseManaging Editor, Consumer
Jan. 2022 - Jan. 2023Los Angeles, California, United States● Led a global team of 5 strategists in Consumer & Retail Support, shaping knowledge management strategy and execution. ● Drove continuous improvement by identifying performance trends, root causes, and actionable recommendations. ● Partnered with Vendor Operations, L&D, Quality Assurance, and other cross-functional teams to ensure alignment between performance metrics, operational priorities, and customer experience goals. ● Delivered data narratives as executive summaries in monthly and quarterly business reviews, and targeted performance analysis. ● Oversaw documentation and tool optimization for Salesforce Service Cloud macro libraries, streamlining communication workflows and improving support efficiency. ● Directed complex CMS migrations end-to-end, ensuring technical integrations remained intact and cross-functional teams stayed aligned throughout delivery. ● Strengthened Help Center governance by aligning content management with evolving customer needs and content architecture best practices.