FedEx ExpressSenior Strategic Marketing Advisor
Dec. 2017 - Mar. 2022Brussels Area, BelgiumInternal consultant - taking on the role of project lead and subject matter expert to drive the European growth strategy.
▪ Developed strategic business cases (both organic and inorganic, i.e., M&A) and gained cross-functional support to drive European growth aspiration.
▪ Developed business case as part of the M&A due diligence (total size of $3Bn), which supported senior leadership for negotiation, by projecting market share gain and synergies assessment, within pressurized timeframe. ▪ Developed growth strategy for inhouse products (FICP, domestic market, etc.), aspiration of 1.5% YoY EU market share gain ($1.5Bn revenue growth), which involved thorough understanding macroeconomic indicators, benchmarked competitors’ performance, and current capacity. ▪ Led several cycles of annual CEP (Courier, Express & Parcel) market sizing project, gained support from European countries to deliver insightful market share composition and evolution. ▪ Led CEP market forecasts and conducted market research, leveraging macro indicators (such as Euromonitor data, Statista, OECD statistics) and collaborating with external consultants to provide insights for business planning and future trend forecasting.
▪ Coached junior team members across various areas including corporate culture integration, building complex data models in excel, query skills with DnB, as well as SAS (internal data base), and stakeholder management. ▪ Received personal recognitions and awards from senior executives, incl president of FedEx Express & TNT Europe.