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Work Background
Digible, IncSenior Paid Media Strategist
Aug. 2022 - Aug. 2025Englewood, Colorado, United StatesPaid Media Team manages both strategy and execution for our clients across a variety of paid media platforms including Google Ads, Facebook, Display, Spotify, CTV, Native, LinkedIn, Pinterest, TikTok and more. The Paid Media Strategist will directly manage a portfolio of our existing customer base and work closely with our Client Services team to ensure success and growth for our clients.
Lowe's Companies, Inc.Paid Media Senior Specialist
Aug. 2021 - Aug. 2022RemoteWorks cross-functionally with Merchandising Marketing, Creative, Data and Analytics, and Marketing Operations to understand product marketing strategy, develop the appropriate campaign structure, evaluate and optimize campaigns, and ensure the right technology capabilities are being utilized to deliver high performing paid search or paid social campaigns. - Monitor daily budget pacing and analyze campaign results to optimize digital marketing campaigns.
- Write and execute ad copy, and work with cross-functional partners to develop optimal creative for paid search or paid social campaigns.
- Utilize media buying tools to effectively develop, manage and deliver digital advertising campaigns.
- Work across Digital Marketing Team with SEO, Display, Search, Social and Affiliate Marketing teams to maximize traffic online and instore.
Campbell UniversityLead Generation Analyst
Jul. 2017 - Aug. 2021Buies Creek Develop marketing strategies tailored to enrollment needs and target populations, working in coordination with the enrollment facilitators of each extended campus. Asses the performance and outcomes of marketing campaigns, with a focus on enrollment targets. On a daily basis, tracking marketing-relevant data with systems such as Google Analytics, CRM reports and platform reports editor. Facilitate and standardize 'internal marketing' best practices that strengthen student retention. - Generate brief reports and presentations regarding marketing efforts
- Manage social media campaigns and report lead generation data - Photo editing and digital media creation - Experienced in Facebook Ad Manager, Google Analytics (Certified), Pinterest Analytics - Create and execute marketing strategy
The Gathering Co.Event Lead and Designer
Feb. 2017 - May. 2022North Carolina, United States- Book vendors, create timelines and manage style, layout + design elements.
- Host progress meetings, consultation time and customize design board.
- Construct a wedding planning timeline.
Creek Coffee HouseBarista
Jun. 2016 - Jul. 2017- Cultivate a genuine and positive social experience
- Strengthen customer retention by developing meaningful relationships and personalized service - Courteous, willing, and helpful
Memento & Muse ✵ Inspired Gift DesignMarketing Assistant Internship
May. 2016 - Aug. 2016Raleigh-Durham, North Carolina Area- Responsible for computer based tasks (Pinterest organization, wholesaler database development, blog post prep, Instagram projects etc.)
- Hands-on assistance with gift box production and design elements
Campbell UniversityManager - Campus Recreation
Aug. 2015 - May. 2017- Manage maintenance of facility
- Ensure compliance with department rules, regulations and codes
- Provide care to injured patrons
Campbell UniversityLobby Attendant - Residence Life
Aug. 2013 - May. 2015- Maintained efficient check in and check out procedures
- Enforced Campbell University dormitory rules and regulations
Campbell UniversityStudent Success - Note Taker
Aug. 2013 - May. 2014- Take organized notes for fellow, anonymous students (excellent writing abilities and listening skills)
- Utilize a Blackboard page to host the note taking process
Home Reconstruction GroupContractor's Assistant Manager
Mar. 2012 - May. 2013Huntersville, NC
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