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Network Power<100 people
Roles
💰50%
Investor & VC
💸50%
Marketing
✔️50%
IT
Geos
🇺🇸50%
United States
Work Background
Hotel Indigo SilverthorneGeneral Manager at IHG® Hotels & Resorts | Luxury & Lifestyle
Apr. 2024Silverthorne, Colorado, United StatesLeading the vibrant Hotel Indigo Silverthorne has been an incredible journey of blending innovation, guest-centric service, and authentic mountain hospitality. Under my leadership, the hotel proudly ranks among the Top 10 Hotel Indigos in the USA for 2024 and the Top 10 Hotel Indigos for the Americas & Caribbean, reflecting our unwavering commitment to excellence. Quality & Guest Satisfaction: Successfully passed our QA with a 95% score and achieved an impressive 91.92% YTD Overall Satisfaction for 2024. Operational & Financial Mastery: Oversaw P&L statements, optimized budgets, and streamlined processes to maximize profitability while maintaining top-tier quality. Achieved a 5.5% RevPAR year-over-year growth and improved GOP (Gross Operating Profit), solidifying our strong market position during 2024. Successful Transition & Ownership Relations: Maintained excellent relationships with both ownership and our management company, effectively managing the property’s transition under new leadership to ensure seamless continuity. Team Leadership & Culture: Fostered a collaborative environment, empowering a dedicated team to deliver exceptional service and uphold IHG’s core values. Strategic Marketing & PR: Led targeted social media campaigns and community outreach, boosting brand awareness and propelling significant increases in occupancy and revenue. I’m proud to be part of a brand that celebrates curiosity and individuality, and I’m committed to driving Hotel Indigo Silverthorne’s continued success—one memorable stay at a time.
Independent ConsultantExecutive Independent Hospitality Task Force Expert
Aug. 2023 - Mar. 2024United StatesProject: BEST WESTERN PLUS ALL SUITES, Santa Cruz-CA GENERAL MANAGER Project: MARRIOTT SPRINGFIELD DOWNTOWN, SPRINGFIELD-MA FB & BANQUET DIRECTOR •Task Force for a full service property with 266 rooms, (20.000SQFT) convention Space, 2 F&B Outlets & a Concierge Level Space. •As a dedicated Hospitality Task Force Manager at The Marriott Springfield Downtown, I assumed multifaceted responsibilities encompassing the roles of Food & Beverage Director & Banquet Director working closely with the Sales & Culinary team. •Oversaw the Operation of each of those department making sure that all Marriott Brand Standards, SOP’s and Guest Satisfaction were met. Project: MARRIOTT TUCSON UNIVERSITY, TUCSON, AZ AGM / FB & BANQUET DIRECTOR •Task Force for a full service property with 250 rooms, (25.000SQFT) convention Space, 2 F&B Outlets & a Concierge Level Space. •As a dedicated Hospitality Task Force Manager at The Marriott Tucson University. I assumed multifaceted responsibilities encompassing the roles of Food & Beverage Director, Banquet Director and Acting General Manager during the Absence of the Incumbent GM. •Oversaw the Management and Operation of these critical departments within a Hotel Experiencing consistently High Occupancy Rates, Maintaining an impressive 85% Occupancy during the month that I was with the project. •Assist the Team in a pivotal role in elevating the Hotel’s performance during “BSA”, achieving an exceptional 86% score. •Responsible to implement the Beverage Core audit for both the restaurant and Banquet. •Collaborating closely with the Executive Chef to revamp menus for Restaurant, Banquet, and Room Service. •Assist the team in enhanced the Overall Guest Dining Experience. •Team up with Human Resources to provide a comprehensive training to existing and new staff members, fostering a culture of excellence and teamwork. •Daily Stand-Up meeting and active involvement in staff meetings contributed to the collective success of the property.
Renaissance HotelsDirector of Hotel Operations AGM
Jan. 2023 - Aug. 2023Denver, Colorado, United StatesResponsible for assisting the General Manager in managing a daily operations of a full service property with 400 rooms, 22 Event Rooms (42,522SQ FT) Convention Space, 3 F&B outlets & a Concierge level space. • Assisting the General Manager in the hotel’s continuing effort to deliver outstanding guest service and financial profitability. • Lead, direct and manage daily hotel operations including to hotel budgeting and forecasting, strategic planning, managing balanced scorecard performance, implementing and complying with all company policies and standards, coordinating capital improvements and property improvement plans, responding to guests inquiries and resolving concerns, and meeting participation and facilitation. • Assisting GM with oversee service quality, operational efficiency, guest satisfaction, standards compliance and financial measurements. • Help GM with the identification of operational performance, productivity and efficiency gaps and implement measurements to correct those deficiencies. • Assisting GM with Communicating goals, empowering team members managing service recovery techniques and problem resolution and measuring satisfaction. • Monitor and develop team members performance, particularly department heads and managers, providing supervision, professional development, scheduling, conducting counseling and evaluations and delivering recognition and reward. Key Achievements: • Improved Quality Audit from 60% to 85% • Re-enforce Front Desk process & Procedures • Reorganized the Housekeeping department, inventory, pair stock, productivity, warehouse etc • Better control in F&B cost, planning and budget • Increase the guest satisfaction scores from 30 to 47% in the first 3 months of AGM
Simar ManagementVP of Hotel Operations & Transitions
Jun. 2022 - Jan. 2023Midwest, Wyoming, United StatesResponsable for a portfolio of 13 Select Services Marriott, Hilton, IHG & Best Western properties in the area of Ohio, Kansas City and North Dakota. Assisted as the Conversion/Opening General Manager of a property of 200 rooms, 49.000 sq.ft convention center & 2 F&B outlets, from a Clarion brand to the Best Western. • Organized and facilitated daily planning sessions in cooperation with the Engineer and Architect Team. • Charged with serving as the legal representative of the establishment for all business matters, contracts, and operations. • Engaged and participated in ordering and inventory control for opening of the new establishment, including linens, furniture, uniforms, supplies, and other needs. • Led the development and meeting of all Best Western Conversion Path in order to allow for on-time conversion. • Assisted in providing training to the Official General Manager of the Property. Key Achievements: • Best Western opened on the assigned date. • Smooth conversion process from Clarion to BW from all departments. • Completed training for all the 65 team members of each of their respective departments. • Officially turned BW Property Keys to the Official General Manager. • Planned all the actions plan for the official opening event • Developed together with the team the 2023 Budget for the property. • Develop together with the Sales Team the 2023 Sales & Marketing Action Plan
Simar ManagementArea General Manager Holiday Inn Express & Suites
Oct. 2021 - Nov. 2022Texas, United StatesDrive the re-opening and re-position of the 158 rooms in total for both properties post-COVID phase through effective coordination and communication among internal and external teams. • Liaise between property owners, property brands, and renovations-construction teams throughout revamping phases to discuss project progress and modifications. • Monitor re-opening and re-position progress to ensure achievement of all phases required by the brands and facilitate re-opening on the scheduled date. • Educate senior leadership and team members in all aspects of the brands to drive effective management of the properties. • Deliver general management and oversight to coordinate daily hotel operations to ensure achievement of exceptional guest service and financial profitability. • Chair hotel finances by calculating and allocating budgets, as well as forecasting future needs and revenue. • Appointed by hotel owners and investors to assess at-risk properties and implement plans to enhance operations and retain current ownership. • Lead together with the Sales and Revenue Team strategic planning efforts to chart the course for hotel operations. • Implement and enforce all company policies among staff to uphold high quality standards. • Monitor and uphold service quality, operational efficiency, guest satisfaction, standards compliance and service, and financial measurements. • Organize and coordinate various service initiatives. • Assess operations to drive balanced Medallia scorecard performance and identify performance, productivity, and efficiency gaps, implementing measures to correct deficiencies. • Advise sales and marketing teams in the development and execution of initiatives driving visibility and revenue growth. • Direct the efforts of a 45 cross-functional team to ensure fulfilment of all duties, evaluating performance to recognize achievements as well as to provide actionable feedback and facilitate professional development initiatives to drive improvement.
Simar ManagementArea General Manager Hampton Inn
Aug. 2021 - Oct. 2022Texas, United StatesDrive the re-opening and re-position of the 158 rooms in total for both properties (Hampton Inn & Holiday Inn Express & Suites) post-COVID phase through effective coordination and communication among internal and external teams. • Liaise between property owners, property brands, and renovations-construction teams throughout revamping phases to discuss project progress and modifications. • Monitor re-opening and re-position progress to ensure achievement of all phases required by the brands and facilitate re-opening on the scheduled date. • Educate senior leadership and team members in all aspects of the brands to drive effective management of the properties. • Deliver general management and oversight to coordinate daily hotel operations to ensure achievement of exceptional guest service and financial profitability. • Chair hotel finances by calculating and allocating budgets, as well as forecasting future needs and revenue. • Appointed by hotel owners and investors to assess at-risk properties and implement plans to enhance operations and retain current ownership. • Lead together with the Sales and Revenue Team strategic planning efforts to chart the course for hotel operations. • Implement and enforce all company policies among staff to uphold high quality standards. • Monitor and uphold service quality, operational efficiency, guest satisfaction, standards compliance and service, and financial measurements. • Organize and coordinate various service initiatives. • Assess operations to drive balanced Medallia & SALT scorecard performance and identify performance, productivity, and efficiency gaps, implementing measures to correct deficiencies. • Advise sales and marketing teams in the development and execution of initiatives driving visibility and revenue growth. • Direct the efforts of a 45 cross-functional team to ensure fulfilment of all duties, evaluating performance to recognize achievements as well as to provide actionable feedback.
Partido Red DemocraticoAruba Senator Candidate 2021-2025
Jan. 2021 - Jun. 2021Aruba•Campaigned as a candidate for the Aruban Parliament. •Advocated for initiatives in a variety of sectors, including sustainable tourism and wellness tourism, general integration of immigrants and development of human rights, economic reactivation, animal wellbeing treatment and implementation of associated laws. •Attracted recognition as the first Female immigrant to be a Senator candidate in the history of Aruba.
Courtyard by MarriottDual General Manager / CVK Holding Group
Jun. 2019 - Mar. 2020Aruba200 Rooms, 4 F&B outlets, Spa, meeting spaces for up to 200 pax Oversaw the opening of the First Courtyard by Marriott Resort of the CALA Region with 148 rooms, located in Aruba, and 52 Timeshare Units on Renovated Property The Mill Aruba Resort. Total of (200 rooms) •Navigated the coordination of all pre-opening processes, including recruitment and selection, trainings, Operational Supplies & Exchange, and Furniture Fixtures & Equipment purchase follow up. •Played a key role by leading the hotel to position a new selected service brand in a full-service competitive market. •Charted the creation and development of Standard Operational Procedures Guides for Finance, Operations, Human Resources, Marketing, Guest and Public Relations, Food & Beverage, Loss Prevention, and Maintenance. •Orchestrated the development of and administered a hotel team, creating loyalty and commitment to the brand values and promises. •Drove the creation, development, and implementation of all food & beverage strategies, adapting the brand standards to the market needs. •Spearheaded the implementation of all internal financial controls of purchase, consumption, costs, and sales. •Handled the coordination and maximization of the hotel's physical and human resources, achieving and providing optimum standards of service and value to hotel guests within profit objectives and in a manner consistent with the company's philosophy and policies.
The Mill Resort & Suites ArubaTransition/Conversion General Manager / CVK Holding Group
Jun. 2018 - Jun. 2019Aruba•Administered all aspects of the $42 million renovation of an independent brand to become the First Courtyard by Marriott Resort of the CALA Region. •Organized and facilitated daily planning sessions in cooperation with the Engineer and Architect Team. •Charged with serving as the legal representative of the establishment for all business matters, contracts, and operations. •Engaged and participated in ordering and inventory control for opening of the establishment, including linens, furniture, uniforms, supplies, and other needs. •Led the development and meeting of Marriott Critical Path in order to allow for on-time conversion.
Remedi ArubaCo-Founder / CEO / Organizer and Keynote Speaker
Mar. 2018 - Dec. 2018Aruba•Managed all aspects of planning the conference—securing the event space, social media marketing and promotion, attracting attendees, securing event support and speaker engagement. •Keynote Speaker: Set the tone for the conference to reinforce the message and purpose of the gathering. Introduced the lineup of speakers.
The Ritz-Carlton Hotel Company, L.L.C.Marketing & Guest Relations Manager at The Casino at The Ritz-Carlton, Aruba
Jan. 2015 - Jul. 2016Aruba•Presided over Marketing, Guest Relations, Credit, Collection, Reservation, and Casino Sales Teams, with a total of 1 manager, 2 supervisors, 10-line employees, 1 Casino Executive Host, and 12 Independent Casino Agents. •Handled the development of job responsibilities for Guest Relations, Credit, Collection, Reservations, and Marketing for the Casino. •Orchestrated the recruitment of personnel to grow the team from 7 members to 13 members and the team of Independent Casino Agents from 5 to 12 (with 2 in Canada, 2 in Latin-America, and 8 in the USA). •Carried out the creation of a monthly calendar to ensure our Property Team and Guests were up to date with our Events and Programs. •Piloted the development and implementation of a Quarterly Event Celebration for our Loyal Members. •Demonstrated significant success by growing 40 points in EES Score year over year, moving 3 points up in Casino Overall Satisfaction year over year, and achieving a 100% perfect score in Credit and Collection Audit Compliance. •Drove the successful implementation of BLT Program and sustainability of 95% in the Casino. •Undertook and completed Foundations of Leadership 3-day training. •Extensive efforts were recognized with a Recognition Letter from Mr. Herve Humler (CEO The Ritz-Carlton Corporation).
The Ritz-Carlton Hotel Company, L.L.C.Marketing Manager at The Casino at The Ritz-Carlton, Aruba (Opening Team)
Jun. 2013 - Dec. 2014Aruba•Supervised and provided direction to the Marketing Team consisting of 3 Coordinators and 4 line employees. •Directed the implementation and development of LSOPs for the Department. •Created job responsibilities, development plans, and training manuals for all areas of the Marketing Team. •Carried out the creation and development of LSOPs for the Bingo Department. •Controlled the organization and development of the Marketing Department in the casino. •Oversaw the development and implementation of Database Systems (CMP and SDS), Direct Mail Programs, and the Program for Independent Casino Agents (USA & Latin-America).
Vicpercas Enterprises VBAFounder - CEO at Book it Vicky
Sep. 2011 - Sep. 2022Aruba•Orchestrate the re-opening of the Book it Vicky company with a relaunch of the brand and introduction of new products. •Direct the development and optimization of all products for each new department. •Standardize internal procedures and processes to streamline daily operations. •Oversee the development of the Colombia and Venezuela offices. •Spearhead the planning, development, and implementation of the “Book it Vicky” program. KEY ACHIEVEMENTS: •Served as PR and Marketing Director and Advisor for the Minister of Education, Tourism, Science and Sustainable Development, Government of Aruba (November 2017 – August 2021). •Spearheaded PR initiatives for Aruban Senator Ricardo Croes as PR and Marketing Director (November 2017 – July 2021). •Advanced objectives of the Red Democratico Aruban Political Party as the PR and Marketing and Events Director (August 2016 – July 2021). •Expanded the team from 2 to 6 members by recruiting and onboarding new personnel. •Guided the growth of the company’s market share in the USA and Canada. •Charted the development and implementation of the company’s business plan and marketing plan. •Recognized as Woman Entrepreneur of the Year for 2017, 2019 & 2020 by Focus Magazine. •Appointed as the COTAL (Confederacion de Organizaciones Turisticas de America Latina y el Caribe) Ambassador for Aruba. •Elected as President of the Association Turistica del Caribe. •Invited as a Board Member of COTAL as “Secretary.”
Vicpercas Holding NVFounder /CEO
Aug. 2011 - Sep. 2022Aruba•Develop 5 Real Estate projects as Vacation Rentals. •Founded, organized, produced, and promoted Aruba Music Explosion in September 2011, the first biggest concert of Aruba spanning 3 consecutive days, featuring 8 international artists, and attracting over 15,000 tourists throughout the weekend. Managed and allocated a budget of $2.5M. •Monitored and led a team of 5 Independent Agents across Venezuela, Colombia, Panama, Argentina, and Brazil. •Conducted market research and analysis into assigned sales territory and utilized these insights to develop a sales strategy. •Administered the creation and development of the brand and communications for the company.
RadissonRegional Director of Sales And Marketing
Jan. 2009 - Jan. 2011Aruba
Renaissance HotelsFood And Beverage Operations Manager
Jan. 2008 - Jan. 2009Aruba
Norsan GroupCatering & Event Director
Jan. 2006 - Jan. 2008Atlanta - Georgia
World Trade CenterDirector Of Catering
Jan. 2004 - Jan. 2006Greater Atlanta Area
Hyatt RegencyCasino Sales & Marketing Manager
Jan. 2003 - Jan. 2004Aruba
Hyatt RegencyFront House
Jan. 2001 - Dec. 2002Aruba
Hyatt RegencyFood Beverage Coordinator
Jun. 2000 - Dec. 2000Aruba
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