NickelodeonSr. Director, Digital Distribution
Jan. 2008 - Sep. 2011New York, NYPromoted to oversee mobile content distribution and develop and execute goals and strategies for the company’s multimillion-dollar premium video distribution businesses. Oversaw revenue generation, full lifecycle partnerships, production, marketing, and operations. • Increased gross revenue by 25% by creating and executing a new transactional video-on-demand model and relevant marketing campaign. • Drove 30% incremental revenue by supporting negotiations (new deals, extensions, and amendments) with subscription and advertising video-on-demand platforms, including iTunes, Xbox VIDEO, PlayStation, Amazon Video, and Netflix. • Generated 4 million downloads by leading team to launch the iPhone app business across all Nickelodeon properties, delivering 90% of all Viacom app downloads. • Achieved $10 million in incremental revenue by managing content distribution and advertising partnerships for Kajeet Mobile, the largest kid-focused mobile provider in 2008.