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Work Background
Independent Consultant
KeNoGa ConsultingIndependent Consultant
Jan. 2023Strategy, Operations and Media consulting and partnerships. Partnerships: Radioplayer - US Partnerships Lead Radioplayer is a non-profit, but commercially driven company focused on driving innovation on behalf of the radio industry. As a technology provider, committed to collaboration, Radioplayer is working to revolutionize the audience's radio experience and ensure radio's continued relevance and prominence in the connected world, particularly in the automobile. As US Partnerships Lead, I am led Radioplayer's expansion efforts with broadcasters and key third party partners while also working closely with the National Association of Broadcasters (NAB) and the North American Broadcasters Association (NABA)
Independent Consultant
KeNoGa Consulting Inc.Independent Consultant
Jan. 2023Strategy, Operations and Media consulting and partnerships. Partnerships: Radioplayer - US Partnerships Lead Radioplayer is a non-profit, but commercially driven company focused on driving innovation on behalf of the radio industry. As a technology provider, committed to collaboration, Radioplayer is working to revolutionize the audience's radio experience and ensure radio's continued relevance and prominence in the connected world, particularly in the automobile. As US Partnerships Lead, I am led Radioplayer's expansion efforts with broadcasters and key third party partners while also working closely with the National Association of Broadcasters (NAB) and the North American Broadcasters Association (NABA)
VP Digital Distribution, Platform Partners & Licensing
Audacy, Inc.VP Digital Distribution, Platform Partners & Licensing
Jul. 2021 - Oct. 2022New York, New York, United StatesManaged Audacy's ongoing strategic partnerships with its key distribution partners, including Alexa, Amazon, Google, Apple Music, Spotify, Sonos, etc. Represented Audacy's voice with its partners and Audacy's partner voices from a business and strategic partnership perspective. Negotiated commercial contracts with legal counsel. Partnered with product and marketing to prioritize new distribution and platform targets.
Advisor / Strategic Partnerships
Paket MediaAdvisor / Strategic Partnerships
Feb. 2021 - Dec. 2021New York City Metropolitan Area
Advisor / Strategic Partnerships
Vboard APIAdvisor / Strategic Partnerships
Oct. 2020 - Dec. 2021New York City Metropolitan Area
Vice President Digital Distribution, North America
Paramount PicturesVice President Digital Distribution, North America
Oct. 2015 - Sep. 2018Los AngelesManaged the day-to-day strategic partnerships (with Apple, Google, Microsoft, Sony, etc.), business operations, and business development for the $100M+ TVOD OTT business group. Directed team that contributed to the development of joint sales and distribution strategies for owned and acquired movie video content. • Grew total gross revenue by 15% by developing and executing partner-specific, strategic growth plans. • Increased revenue potential by 5-8% for the back catalog of one the longest-running studios by analyzing data to pinpoint the outperforming movies, such as The Godfather, and creating a new premium pricing tier. • Improved repeat customer KPI 30% for the Microsoft store by leveraging partner data to develop a bespoke program that encouraged customers to spend more. • Boosted transactional revenue by 10% for FandangoNow by co-creating a bundled movie rental program that accessed a higher price point.
Senior Business Manager | Xbox Store
MicrosoftSenior Business Manager | Xbox Store
Jul. 2012 - Jul. 2015Redmond, WADirected Xbox Video business growth, brand recognition, and expansion across multiple consumption platforms in 21 markets across North America, Europe, Asia & Pacific Region, and Latin America. Built and managed partnerships, budgets, forecasts, and content roadmaps. • Ensured partner satisfaction and 90% forecast accuracy by serving as the primary interface on joint partnership plans for the global TV business. • Expanded brand awareness and incremental revenue (12%) by owning and championing a second-screen/bonus content strategic initiative and releasing 50 title experiences. • Re-engaged 65% of existing customers and increased monthly gross store revenue 10% by conceiving and driving a customer re-activation program. • Accelerated annual revenue 30% by expanding the service internationally to 11 countries and boosting per market gross revenue 12% with country-specific sales and promotional programs for content partners. • Delivered 20% incremental revenue by expanding the service footprint to additional platforms, including devices supporting Windows 8 and Windows Phone.
Group Manager, Xbox Store
MicrosoftGroup Manager, Xbox Store
Oct. 2011 - Jul. 2012Redmond, WAOwned P&L for the transactional VOD business. Charged with establishing new programs to entice customers to download and purchase TV and Movie content, led a team of three business managers responsible for day-to-day operations and business development in stores across North America, Japan, New Zealand, and Australia. • Increased customer ARPU 5% and new customer acquisitions 3% by leading team to identify and execute sale and promotional programs around the first-ever value proposition for Xbox Video. • Grew incremental gross revenue by 10% by scaling transactional TV offerings to eight international markets. • Effectively led business managers to ensure video business finished within 4% of budget for the fiscal year.
Sr. Director, Digital Distribution
NickelodeonSr. Director, Digital Distribution
Jan. 2008 - Sep. 2011New York, NYPromoted to oversee mobile content distribution and develop and execute goals and strategies for the company’s multimillion-dollar premium video distribution businesses. Oversaw revenue generation, full lifecycle partnerships, production, marketing, and operations. • Increased gross revenue by 25% by creating and executing a new transactional video-on-demand model and relevant marketing campaign. • Drove 30% incremental revenue by supporting negotiations (new deals, extensions, and amendments) with subscription and advertising video-on-demand platforms, including iTunes, Xbox VIDEO, PlayStation, Amazon Video, and Netflix. • Generated 4 million downloads by leading team to launch the iPhone app business across all Nickelodeon properties, delivering 90% of all Viacom app downloads. • Achieved $10 million in incremental revenue by managing content distribution and advertising partnerships for Kajeet Mobile, the largest kid-focused mobile provider in 2008.
Director, Premium Digital Video & Operations
NickelodeonDirector, Premium Digital Video & Operations
Jul. 2005 - Dec. 2007New York, NYRecruited to join the consumer products team to grow DVD sales for Kids & Family brands like Dora and SpongeBob. Then, selected to spearhead the opportunity with Apple to be an early licensor of content for iTunes and oversee subsequent partnerships. • Realized 8% annual revenue growth for the Nickelodeon and Comedy Central networks by negotiating and managing full lifecycle content distribution deals with Apple, Amazon, PlayStation, Microsoft, and Samsung. • Secured #1 ranking for Nickelodeon across new distribution platforms by executing strategic pricing, marketing, and merchandising programs.
Director, New Format Development & Strategic Planning
Sony Music EntertainmentDirector, New Format Development & Strategic Planning
Nov. 2000 - Mar. 2005New York, NYStarted in the Urban Division to gain exposure to label management, then joined the newly formed business development group whose mandate was to develop new physical audio products leveraging new technologies. • With a decline in CD sales, collaborated with engineers to determine how to leverage new DVD technology to productize music videos and concerts and provide a better experience than VHS. • Worked with all internal groups (Columbia, Epic, etc.) and music genres on the messaging and marketing programs to release titles. • Partnered with other music companies to tell a consistent story in the marketplace that DVDs weren’t only for movies. Established an industry working group.

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