Flavien Rousé - Creative Consultant, NKFR

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Work Background

No Kidding For RealCo-Founder

Nov. 2023Bangkok, Bangkok City, Thailand · HybridCreative Brand and Production Consulting in APAC, Executive Creative Production, Art buying and Talents representation, Directors, Photographers, Producers.

foodpandaRegional Director of Creative Production - APAC

Jan. 2022 - Nov. 2023Bangkok Metropolitan Area · HybridAt foodpanda APAC, my primary objective is to establish and grow a top-tier creative studio, comprising a diverse and agile team of professionals with expertise in content ideation, production, post-production, and 3D animation. Together, we consistently deliver outstanding work for Delivery Hero Asia. I direct the creative operations overseeing foodpanda's marketing projects and lead a talented team of producers, project managers, and creatives who handle the complete audiovisual production process for our brand campaigns. Each year, we produce thousands of assets across a variety of projects, such as live-action and 3D animated films, advertising photography, and innovative content (360, AR, XR), spanning multiple markets (Bangladesh, Cambodia, Hong Kong, Japan, Laos, Myanmar, Malaysia, Philippines, Pakistan, Singapore, Thailand, Taiwan) and media channels (TV, OOH, OTT…). I strive to be an inspiring and motivational leader, fostering talent development and collaboration among multiple stakeholders. My passion lies in connecting multi-disciplinary teams, from strategy and creative to technology and operations. Key responsibilities include: - Overseeing end-to-end creative production (conceptualization, scripting, directing, producing, and post-producing). - Managing numerous creative campaigns and projects concurrently, with geographically diverse teams across Asia Pacific. - Developing new frameworks and strategies to shape the vision and operating model for the creative production department. - Collaborating with marketing teams and cross-functional groups at foodpanda and Delivery Hero to align on brand expression, creative strategy, set priorities, and plan execution. - Supporting the localization of regional campaigns by leveraging regional materials to create local marketing experiences and creative extensions.

foodpandaHead of Creative Production - APAC

Apr. 2020 - Feb. 2022Bangkok Metropolitan AreaSkills: Creative Services · Creative Direction · Art Direction · Film Direction

foodpandaSenior Creative Production Manager - APAC

Jul. 2019 - Apr. 2020Bangkok Metropolitan Area, ThailandI direct projects spanning the entire production pipeline, from concept through to post-production. My responsibilities include: - Concept creation & development - Providing creative direction on a wide range of projects including live-action, animation, post-production, photography, interactive content... - Managing the creative team to ensure they are on-brief, on-schedule and producing the highest quality possible for 11 markets in APAC (Bangladesh, Cambodia, Hong Kong, Laos, Myanmar, Malaysia, Philippines, Pakistan, Singapore, Thailand, Taiwan)

TA PRODExecutive Creative Producer

May. 2018 - Jun. 2019Bangkok Metropolitan Area, ThailandAs the Executive Creative Producer at TAPROD, a renowned production house based in Bangkok, I orchestrated successful multimedia campaigns for global brands like Guinness, Johnson & Johnson, L'Oreal, LVMH, Nissan, Olay, Sephora, and Strepsils, among others. My role involved seamless collaboration with world-class agencies such as Craft WW, Iris WW, McCann, Publicis, and STINK, demonstrating my ability to foster powerful partnerships. Over the course of my tenure, I successfully balanced the strategic vision of these prestigious brands with the innovative and artistic execution that TAPROD is known for. I spearheaded projects from concept to completion, ensuring that every piece of content we delivered not only resonated with the target audience but also reinforced the brand's unique identity and objectives. Known for my ability to navigate the complex landscape of global advertising, I thrived in bringing together diverse teams and fostering an environment that catalyzed creativity and high-quality production. With a keen eye for detail and a robust understanding of the market dynamics, I consistently delivered campaigns that exceeded client expectations and achieved significant market impact. Now, I'm excited to bring my strategic acumen, creative leadership, and passion for storytelling to new ventures. Let's create compelling narratives that captivate audiences and drive business success together.

Central GroupGeneral Manager | Creative Content Producer

Aug. 2016 - Mar. 2018Bangkok Metropolitan Area, ThailandAs the dynamic General Manager of Creative Content Production at Central Group, Thailand's leading retail corporation, I have had the privilege of steering a talented team of 35 creative professionals across operations, photo, retouch, copywriting, and quality control. My role involves transforming the visual identity of renowned brands like Adidas, Calvin Klein, Converse, GUESS, Lacoste, Nike, Topshop, Vans, and more, with a unique blend of innovation, strategy, and leadership. I have championed end-to-end project management, from concept development to post-implementation review, with an eye for maintaining high creative standards. My knack for developing innovative concepts has been instrumental in directing a wide array of media content, including seasonal advertising campaigns, editorial shoots, and digital campaigns. In a fast-paced e-commerce setting, I have innovated high-volume media production workflows, managing up to 5,500 SKUs and 35,000 images per month, enhancing aesthetic quality while expanding service scope. I thrive on inspiring my team and ensuring their continuous development, all while providing valuable input on creative processes and the long-term impact of high-quality creative output on brand equity. I liaise closely with cross-functional teams, from merchandising to finance, balancing cost control, time, and risk management. Defining clear objectives, monitoring key productivity and quality metrics, and recommending improvements are key facets of my role. I excel in defining briefs with stakeholders, aligning on objectives, design specifications, timelines, and budgets. Staying ahead of industry advancements in technology and creativity, and keeping an eye on competitor activities, I bring fresh insights and strategic acumen to the table. Now, I'm excited to apply my leadership, creative vision, and strategic management skills to new opportunities that will benefit from my proven track record.

ZALORA GroupCreative Content Production Manager

Aug. 2016 - May. 2017Bangkok Metropolitan Area, ThailandIn my role as Manager of Creative Content Production at Zalora, I've been at the forefront of developing innovative concepts, managing end-to-end projects, and directing dynamic photo and video shoots. My role encompassed everything from seasonal advertising campaigns and editorial shoots, to social and digital campaigns, all aimed at upholding and exceeding Zalora's high creative standards. As a hands-on manager of the media production department, I've successfully navigated the diverse functions of operations, photo, retouch, copywriting, and quality control. I've relentlessly pursued efficiency and excellence, with a keen eye on media production lead time and an unwavering commitment to improving production quality and the overall web-shop appearance. I have strategically managed resource planning, setting priorities and tasks to achieve targeted KPIs. Working in harmony with merchandising, marketing, and operations teams, my goal has always been to optimize the customer experience. From managing studios and equipment to selecting models, talents, and locations, I've ensured a seamless production process. I've successfully collaborated with sellers/vendors for full or partial production processes, while also keeping a keen eye on the Profit and Loss for the Production Department. Furthermore, I've been responsible for the production design of local campaigns and other ad-hoc initiatives. I bring to the table a blend of creative vision, strategic management, and a knack for collaboration. I'm excited to leverage these skills and my wealth of experience at Zalora to new opportunities in the creative content production landscape.

WilhelminaGeneral Manager | Creative (Print & Digital) Producer | Creative Director

Nov. 2012 - Jul. 2016Bangkok Metropolitan Area, ThailandIn my capacity as General Manager of Creative Production at Wilhelmina Models, I've been the driving force behind expanding our global, regional, and local client base which includes prestigious brands, advertising agencies, and production companies. By developing vital resources and maintaining a steadfast commitment to excellent customer service and quality delivery, I've played an instrumental role in the organization's success. My role involves meticulous production and project management, from estimating budgets and efforts to negotiating contracts, rates, and usage. I've provided steadfast leadership, direction, and support while overseeing production logistics and onsite coordination, ensuring seamless execution of high-impact projects. As a creative manager, I've excelled in casting direction, location sourcing, and production design. I've proudly represented some of the industry's finest photographers, stylists, and hair & makeup artists, and conducted portfolio reviews to identify and nurture talent. I've also helmed PR, Marketing, and Communication Management, establishing the creative direction for the company and generating original content for various platforms like email newsletters, websites, and social media. By effectively advertising the company and its services, I've elevated our brand visibility and reputation. I've had the privilege of working with leading brands like Bergdorf Goodman, Central Embassy, Condé Nast, Elle, L’Officiel, Philips, Siemens, Vanity Fair, Vogue, YOOX Net-a-Porter. I've collaborated with renowned agencies like Chandelier Creative, Fred & Farid, Interbrand, Ogilvy & Mather, and had the opportunity to work alongside key photographers like Perou, Sofia Sanchez & Mauro Mongiello, and Terry Richardson. Leveraging my multifaceted skills and extensive experience in the creative industry, I'm excited to explore new opportunities that will benefit from my strategic vision, leadership, and commitment to excellence.

STUDIOS 202Manager Assistant | Photographic Assistant | Digital Operator | Editor

Oct. 2009 - Sep. 2010Brussels Area, BelgiumIn my multifaceted role at Studios 202 as a Manager Assistant, Photographic Assistant, Digital Operator, and Editor, I've been a driving force behind creative projects, aiding in their seamless execution from conception to completion. As an Assistant Manager, I've excelled in streamlining operations and facilitating communication between teams, ensuring a smooth workflow and maximizing productivity. As a Photographic Assistant, I've supported photographers during shoots, proving to be an indispensable resource by managing equipment, setting up scenes, and ensuring optimal lighting conditions. In my capacity as a Digital Operator, I've utilized my technical skills to manage digital assets, troubleshooting on-set hardware and software issues, and ensuring high-quality image capture. As an Editor, I've demonstrated an eye for detail and a strong understanding of visual aesthetics, editing and retouching images to meet high industry standards. My comprehensive experience in these roles at Studios 202 has given me a unique perspective of the production process, and I'm eager to bring this skill set to new opportunities in the creative industry.

GDZ ProductionAssistant Producer

Oct. 2009 - Sep. 2010Brussels Area, BelgiumIn my dual role as a Producer and Production Assistant at GDZ Productions, I've harnessed my creative and logistical skills to bring compelling content to life. As a Producer, I've steered the direction of diverse projects, managing budgets, coordinating resources, and overseeing timelines to ensure successful delivery. My ability to negotiate contracts, solve problems swiftly, and maintain the high quality of productions has been instrumental in driving project success. In my role as Production Assistant, I've proven myself to be a reliable and dedicated member of the team, aiding in everything from set preparation and equipment management to on-set coordination and post-production tasks. My meticulous attention to detail, coupled with my adaptability, has enabled me to thrive in this fast-paced environment. My combined experience in these roles has cultivated a robust understanding of the production process, from concept development to final edits. I'm eager to bring this blend of creative vision and logistical acumen to new opportunities within the creative industry.

Flavien RouséDirector, Photographer & Visual Artist

Sep. 2009Worldwide · HybridSeasoned Creative Consultant bringing a fusion of strategic foresight, innovative problem-solving and artistic talent to the table. My expertise spans across various industries, where I've successfully transformed creative ideas into compelling products and campaigns. I excel in fostering cross-functional collaboration and encouraging teams to push the boundaries of creativity. Known for my ability to identify, nurture and articulate powerful narratives, I've helped brands resonate with their audience and achieve their business objectives. Proficient in leveraging data to drive design decisions, I've consistently delivered results that not only look visually appealing but also generate substantial market impact. As a lifelong learner, I constantly stay ahead of industry trends and am dedicated to honing my craft to serve my clients better. I am excited to bring my creative vision, strategic thinking, and passion for storytelling to new challenges. Let's redefine what's possible together.