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Work Background
Sales and Sponsorships
Padel39Sales and Sponsorships
Mar. 2025 - Jun. 2025Austin, Texas Metropolitan Area• Secured sponsorship deals worth $ 15K+ and negotiated partnerships with Hublot, YETI, VMC, The University of Texas, Run Lab, Lucky Stash, Thirstday Tequila, and Keystone Bank. • Created pitch decks and executed partner activations for USPA tournaments. • Managed CRM and event logistics using Playtomic, delivering seamless customer experiences.
Client Service Coordinator- Sports (NFL)
BDA, LLCClient Service Coordinator- Sports (NFL)
Aug. 2024 - Mar. 2025Austin, Texas Metropolitan AreaCollaborating closely with Account Manager to source and deliver NFL merchandise that aligns with client expectations and objectives, with a strong emphasis on providing value-added service. Responsibilities include product sourcing, risk assessment, data management, client-centric presentations, and optimizing profitability through accurate quoting and efficient project management from inception to delivery. Supporting efforts to meet sales targets and maximize gross margins. *Oversaw NFL merchandise projects ($1.5K–$60K), supporting NFL teams: Texans, Browns, Chiefs, and Vikings. *Directed gameday retail activations and client-facing product rollouts. *Building presentations and client decks *Overseeing sales operations *Managing budgets *Utilizing Salesforce for CRM and workflow optimization
Sports & Convention Sales
Austin Sports CommissionSports & Convention Sales
Jan. 2024 - May. 2024Austin, Texas Metropolitan Area* Administrative duties for the ASC team and convention sales team members. * Assist with the preparation of sales proposals and CRM. * Participate in various projects and off-site event support. * Maintain and update the Austin Sports Commission (ASC) social media using Hootsuite social media management. • Supported Austin Sports Commission Board of Directors meetings and proposal development. • Collaborated with government stakeholders, tourism bodies, and sports organizations to deliver high-profile event activations. • Contributed to Austin’s successful bid for the 2025 MLS All-Star Game through strategic planning and stakeholder coordination.
Lead Teaching Assistant
The University of Texas at AustinLead Teaching Assistant
Aug. 2023 - May. 2024* Assisting Dr. Leonard Moore at "The College Football Project" which looks at college football in the South from the era of segregation to the current era of Name, Image, and Likeness. * Facilitate communication among professors and students. Lead office hours to discuss course content. * Help and support students to examine the history of the South through the lens of college football, with a particular emphasis on how the sport has been used as an agent of social change.
Ticket Operations
Circuit of The AmericasTicket Operations
Aug. 2023 - Dec. 2023Austin, Texas, Estados Unidos*Learn about building an event, managing inventory, processing orders, fulfillment, and event day operations. *Learning ticketing system Archtics to be able to assist in day-to-day ticket operations needs. *Effectively communicate with customers and staff. *Provide excellent customer service experience for all venue guests; more than 432,000 attended during the three days of the F1 USGP. *Event Ticketing resource for PT staff on event days. Understand venue policies and event-specific information for US Grand Prix F1 2023 and music concerts (The Killers and Queen). *2024 Event planning. Assist with on-sale builds of 2024 events.
Sports Marketing
Marcus Graham ProjectSports Marketing
Jun. 2023 - Jun. 2023Cleveland, Ohio, United States*Deveop a 360-degree multicultural marketing campaign focused on the Latin American community for the Cleveland Cavaliers and Hennessy at Marcus Graham Project’s Sports Marketing Workshop 2023.
Athletics Sr. Game-Day Operations
The University of Texas at AustinAthletics Sr. Game-Day Operations
Aug. 2022 - Aug. 2023• Provide oversight, coordination, and management of customer service and ADA accommodations. • Deliver positive, memorable experiences for Texas Athletics fans at games and campus events.
Sales Account Executive
So What SportsSales Account Executive
Feb. 2022 - Aug. 2024*Negotiated sponsorships worth $90K+ with global brands like Heineken, Oncare, Berry Nuts, and Amstel Ultra. *Manage and maintain a comprehensive contact and opportunity database, ensuring up-to-date information for all sponsorship and partnership prospects. *Build, develop, and nurture strong relationships with current clients, leveraging these connections to create organic growth opportunities within the existing portfolio. *Contribute to the development and delivery of strategic proposals, presentations, and pitches for both existing clients and potential high-value partnerships. *Implement and manage Strategic Account Plans to align client objectives with organizational goals, driving value and satisfaction. *Consistently meet and exceed sales and profitability targets, delivering impactful results in both the short and long term within the sports sponsorship landscape. -ATP Challenger Tour 125: Mexico City Open 2022 & 2023 -Sergio Pérez Red Bull Show Run: Guadalajara 2022 -21K Nuevo Leon 2023 -XUNTAS by Lorena Ochoa
Responsiball's National Presenting Partner (Mexico)
RESPONSIBALLResponsiball's National Presenting Partner (Mexico)
Dec. 2021 - Aug. 2023Berne, SwitzerlandBrand promotion: *Memberships & Sponsorship *Responsiball Club *Member of the scientific board of Responsiball *Sports for Refugees
CSR & Sustainability Sales Representative
acting responsiblyCSR & Sustainability Sales Representative
Apr. 2021 - Feb. 2022Biel, Berne, Switzerland (Remote)Sales in Sports Industry: * GRI Standards Sustainability Reporting. * United Nations SDG Services – Mapping Contribution to the SDGs. * SEMS (Sustainable Event Management System). * CSR & Sustainability Workshops.
CSR & Sustainability Researcher at Responsiball
RESPONSIBALLCSR & Sustainability Researcher at Responsiball
Aug. 2020 - Aug. 2023Suiza* Investigate governance, community, and environmental factors. * Evaluate United States MLS, Spain's La Liga, and Mexico's Liga MX in the 12th edition of Responsiball's Ranking 2022. * Evaluate Mexico's Liga MX in the 11th edition of Responsiball's Ranking 2021. * Evaluate Spain's La Liga in the 10th edition of Responsiball's Ranking 2020. * Create a database that illustrates the performance of 67 professional football teams in terms of CSR and Sustainability.
Founder & CEO
FPI | Wi-Fi MarketingFounder & CEO
Oct. 2018 - Feb. 2022* Start-up project: Fan Performance Indicator (FPI Wi-Fi Marketing) * Create digital experiences in events. * Perform consumer research, sales data, market information, and analysis. * Develop top-class market data. * Negotiation with clients. * Finalist in Global Sport Innovation Center's Start-Up Competition Powered by Microsoft at Sport Summit 2020.
PR & Sponsorship
Decisión DivididaPR & Sponsorship
Jan. 2018 - Jun. 2018Ciudad de México y alrededores, México* Negotiate with current and future sponsors for boxing national championships. * Below The Line Activations. * Create a database with KPI for the event partners.
Real Estate Sales and Marketing Analyst
Organización Constructora Jesman S.A de C.VReal Estate Sales and Marketing Analyst
Jan. 2017 - Sep. 2021México* Supervise sales and acquisitions in real estate operations. * Promote sales of properties throughout several online advertisements. * Conduct marketing strategies in upcoming sales projects.
Creative Consultant Internship
Grupo 4SCreative Consultant Internship
Feb. 2016 - May. 2016Monterrey y alrededores, México* Create branding concepts for national and international real estate projects. * Activities for trade and marketing strategies. * Communicate the results to the clientes.
Public Relations
Latincouver | ExpoPlaza Latina | Latin-Canadian Professional Network| Carnaval del Sol| Latin AwardsPublic Relations
Jun. 2015 - Aug. 2015Vancouver y alrededores, Canadá* Coordinate external communication with promoters, sponsors and vendors. * Promotion via social media. * Event Logistics (Concerts, expositions, BTL marketing and sports tournaments).
English and Spanish Teacher
UFMGEnglish and Spanish Teacher
Feb. 2014 - Aug. 2014Belo Horizonte y alrededores, Brasil* Volunteer project teaching free language classes for Brazilian community.
Radio Announcer
UDEMRadio Announcer
Sep. 2013 - Dec. 2014Monterrey, Nuevo León* Sports radio program "En Primer Lugar". * Travel and Tourism program "Destino Mundial".
Journalist
UDEMJournalist
Aug. 2012 - Jan. 2014San Pedro, Nuevo León* Create multimedia content. * Redact informative articles. *Make interviews. Colaboration with ILN Deportes: * Write articles about trending topics in the sports industry. * Create a database of sports facts. * Interview professional athletes. * Post multimedia content.
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