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Work Background
activerseHead of Growth
Feb. 2024Warsaw, Mazowieckie, PolandResponsible for growing the number of new, engaging, and keeping the existing paying users for fitness apps developed and marketed by Activerse.app
Flexion Mobile PlcHead of User Acquisition
Jul. 2022 - Jan. 2024London, England, United Kingdom
HuaweiHead of Mobile Cloud Services and User Acquisition for CEE
Dec. 2020 - Jun. 2022Warsaw, Mazowieckie, Poland
NewDataLabs | Tableau Gold PartnerTableau & Snowflake Sales & Consulting
May. 2020 - Dec. 2020Warsaw, Mazowieckie, Poland
Huuuge GamesDirector of Performance Marketing Business Intelligence/User Acquisition
Dec. 2016 - May. 2020Warsaw, Masovian District, PolandCustomer acquisition for mobile apps Remarketing campaigns Appstore and Google Play search optimization (ASO) Performance marketing Data Analytics
CANAL+ PolskaOperations Director
Mar. 2015 - Dec. 2016Warsaw, Masovian District, PolandResponsible for customer base management - 2 000 000 customers Churn prevention Customer lifecycle management Campaigns management Defines up-sell and cross-sell strategy Analytics with the purpose of understanding customer behaviour Responsible for delivering financial results (ARPU, EBITDA) In charge of internal and external call centre operations
CANAL+ PolskaProject Director
Jan. 2013 - Feb. 2015Warsaw Area, PolandCross functional projects in the area of Technology and Customer Care with focus on CRM. Projects in the area of churn reduction involving gathering, analyzing and using information about the customer base. Close cooperation with the data mining team. Implementation of tools in the CRM such as campaign management and forecasting of inbound traffic. Thorough knowledge of CRM processes - operational and analytical.
CANAL+ PolskaDirector - Offers and Business Analysis
Dec. 2011 - Dec. 2012Provided support to the Board in various areas including online initiatives, pricing, sales and brand strategy and content cost structure Implemented offers for new sales, retention strategy with the aim of improving profitability and reducing churn Developed pricing strategy for retention and new sales Oversaw strategic negotiations – third party products, new technology advances, content and other Business Intelligence
CANAL+ PolskaHead of Offer Management
May. 2011 - Nov. 2011
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