Computer Aid, Inc.Chief Marketing Officer
Jul. 2019 - Mar. 2021Allentown, Pennsylvania AreaTransformational executive modernizing the marketing department, implementing best practices, enabling sales, managing and improving the proposal organization, and driving integrated marketing, demand generation, and pipeline. - Executed 17 outbound virtual events with approximately 1000 registered and 400 attendees - More than 150 SQL and 205+ new logos in 2020 contributing millions in revenue - Expanded social media improving 100% % YOY adding 9000 new followers in 2020, a 56% increase - Website refresh increasing traffic 300% YOY and 59% in 2020 - Messaging for Government and Commercial Clients - Build a client success story program and sales enablement portal to support sales - Reimaged internal physical and virtual events delivering best in class event management - Restructured marketing operations to an agency model to deliver fast with consistency