ReckittVanish & Calgon Brand Manager
Mar. 2023 - Aug. 2024Hlavní město Praha, Česko- Working with supply, sales and finance to develop and execute successful brand plans to deliver net revenue, gross margin, market share and profit targets with timescales and budget as approved by Area
- Developing and executing annual marketing plan activities, including local media strategy/plans for given brands, responsible for ensuring successful implementation of the plan
- Providing monthly updates to business review and monitoring market performance, responsible for successful implementation of brand plans
- In close co-operation with the trade marketing and sales, identifying trade needs/opportunities, developing pricing and distribution strategies in line with trade promotions for brands
- Executing product launches agreed by Area, contributing to innovation by delivering product development plans to further margin growth
- Implementing portfolio strategy in conjunction with global category and area innovation to support overall business strategy, short/medium term
- Managing budgets of assigned brands