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Work Background
NutraQCommercial Manager
Sep. 2024Prague, Czechia- Developing strategy, planning, and implementing commercial initiatives and marketing campaigns across all media channels for EoA’s products in the Czech Republic and Slovakia
- Driving profitable growth and retention of EoA’s subscriber base through effective marketing and sales campaigns in the Czech Republic and Slovakia
- Testing and evaluating new, relevant channels tailored to our products and target customer groups
- Building brand awareness and enhancing brand value by leveraging strategic partnerships and suitable marketing channels
ReckittVanish & Calgon Brand Manager
Mar. 2023 - Aug. 2024Hlavní město Praha, Česko- Working with supply, sales and finance to develop and execute successful brand plans to deliver net revenue, gross margin, market share and profit targets with timescales and budget as approved by Area
- Developing and executing annual marketing plan activities, including local media strategy/plans for given brands, responsible for ensuring successful implementation of the plan
- Providing monthly updates to business review and monitoring market performance, responsible for successful implementation of brand plans
- In close co-operation with the trade marketing and sales, identifying trade needs/opportunities, developing pricing and distribution strategies in line with trade promotions for brands
- Executing product launches agreed by Area, contributing to innovation by delivering product development plans to further margin growth
- Implementing portfolio strategy in conjunction with global category and area innovation to support overall business strategy, short/medium term
- Managing budgets of assigned brands
UnileverBen & Jerry's & IC Now Brand Manager
Dec. 2021 - Mar. 2023Hlavní město Praha, Česko- Leading the marketing and communication activities for IC Now channel - growing business of delivery platforms (e-commerce, q-commerce)
- Leading marketing cooperation with Wolt, Bolt food, Dáme Jídlo, Burger King, KFC and Pizza Hut
- Leading the brand activities, plans and innovations for Ben & Jerry's
- Planning, executing and evaluating local marketing activities
- Managing and owning budgets
- Managing creative and influencer agencies
- Building relationships with strategic partners and stakeholders across the business
UnileverE-commerce Content Specialist
Feb. 2020 - Nov. 2021Hlavní město Praha, Česká republika- Led e-commerce content improvement on biggest e-retailers in CZ/SK market
- Created content strategy for each of 4 divisions and each of 30 brands
- Managed content creation and delivery for more than 30 brands in cooperation with brand managers
- Ensured smoother launch and listing of more than 1000 novelties by organizing the content creation and its delivery to customers
- Communicated with business partners to implement new content and to find new possibilities
- Trained Unilever employees on how to create content relevant for customers
- Became a product owner to internal programs: eStore Content, BrandBank Product Library and eCI Ecommerce Insights
- Cooperated and negotiated with Nielsen Brandbank
- Provided content expertise and project management on newsletters (new communication channel started while at the position)
ZonkyContent Specialist Junior
Jun. 2019 - Nov. 2019Hlavní město Praha, Česká republika- Social Media Management
- Article writing and editation
- E-book compilation
- Copywriting:
* Newsletters
* FB / IG adverts * Customer Service call scripts
- From August 2019 until November 2019 working remotely
L'OréalE-commerce Intern
May. 2018 - May. 2019Hlavní město Praha, Česká republikaBrand: NYX Professional Makeup
- Social Media Management
- Web content administration
- Copywriting:
* Product description
* Newsletters
* Banners
- Communication with business partners, subcontractors, influencers and customers
- Helping with NYX Face Awards organization
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