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Work Background
OluKaiDirector of Community and Content
Oct. 2024Irvine, California, United StatesStrengthening brand loyalty through digital and experiential community building. Lead community and content strategy across ambassador programs, influencer partnerships, and creator networks—developing and distributing content that supports key product launches, drives ROI, and reinforces OluKai’s position as a cultural and category leader in premium footwear. Grow and manage the OluKai ‘ohana, building strong relationships across categories including Golf, Performance Marine, Hike, Ocean Lifestyle, Fitness, and Travel. Designed and executed multi-channel strategies to expand brand loyalty and community engagement across Hawaii and the mainland U.S. Oversee cultural and brand events from Hawaii-based activations to national sales meetings and tradeshows—managing a direct report, delegating regional programming, and ensuring all experiences align with the brand’s purpose of spreading aloha through quality craftsmanship and storytelling. Ex: The Eddie Big Wave Invitational, Merrie Monarch Festival, Hōkūleʻa 50th Birthday.
OluKaiDirector of Community, Content, and Events
Sep. 2024 - Aug. 2025Irvine, California, United StatesDrove OluKai’s community & content vision, building cultural relevance, deepening consumer connection, & fueling business growth through sport, storytelling, & experience. Oversaw all facets of OluKai’s integrated marketing strategy across Community, Content, Social Media, and Experiential Events, managing budget, partners, and a cross-functional team. Led with a servant leader mindset, bringing the company values (rooted in Hawaiian culture) to life.
Played a key leadership role in elevating OluKai’s brand presence across surf, golf, fitness, fishing, and cultural spaces, ensuring sports marketing, creators, and events amplified brand storytelling and drove measurable business impact. Strategic priorities and impact included:
* Scaled athlete and creator partnerships from 2 to 24 contracted athletes in several months, launching OluKai’s first global sports marketing strategy across performance and lifestyle.
*Led mission critical partner relationships including Hawaiian Lifeguard Association, Polynesian Voyaging Society, Ritz Carlton Oahu Turtle Bay, and Eddie Aikau Foundation. * Accelerated brand visibility through marquee event partnerships (Eddie Aikau Big Wave Invitational, Palm Tree Festival, Merrie Monarch Festival, Duke’s OceanFest, 10+ wholesale events, fishing tournaments, and PGA Tour stops).
* Scaled and expanded owned event experiences, ranging from intimate community dinners to large-scale retail activations.
* Grew community and audience engagement, scaling Instagram follower acquisition 10x * Drove product trial and awareness with influencer-led product seeding, storytelling, and feedback into brand and product innovation.
* Initiated internal culture initiatives including an office fitness incentive, a "Meet the Legends" athlete meet and greet, & an improved internal comms cadence.
BRPGlobal Action Sports & Adventure Partnerships
Feb. 2024 - Sep. 2024Santa Cruz, California, United StatesManage global strategy, resources, execution, and reporting for Sea-Doo watersports, Ski-Doo snow sports, and Can-Am mountain bike athletes, brands, and influencer partners.
BRPGlobal Partnerships, Sea-Doo
Apr. 2021 - Oct. 2024Dallas, Texas, United States
BRPGlobal Sports Marketing Activations
Aug. 2019 - Apr. 2021Dallas, Texas- Manage partnerships and projects related to ambassadors, influencers, brands, marketing fleet products, and content projects.
- Lay the foundation for Media House, BRP’s internal content production ecosystem.
- Focus on Can-Am OffRoad utility projects and partnerships in hunting, farming, and agriculture. - Focus on Sea-Doo ambassador team growth.
Red BullConsumer Collecting Specialist
Jun. 2017 - Aug. 2018Orlando, Florida AreaThe CCS manages an array of human and marketing resources to grow the consumer base, drive word of mouth, and support sales. I combine my love for developing people with an acute understanding of my market and its consumers, to maximize ROI for our business. Leadership roles earned: + Global Project Manager: Red Bull Can You Make It? - Selected from global marketing team as top performer to manage the highest funded collegiate project in the world - Ensured the safety, compliance, and communication of 600 college students from 56 countries - Liaison between production staff and project staff leading to over 18 million Facebook impressions + National Consumer Collecting Community Manager - Launched and managed a new internal communication platform for the US Consumer Collecting team of 65+ marketing managers - relayed crucial communication from National and Global headquarters to the country + Leaderboard & Rho Beta (formerly Shining Stars) Program Launch Leader
- Selected as a top performing manager to help launch a national collective of part time leaders to advanced the consumer collecting program
- Assisted in design, launch, and sustainability of a national talent development pipeline - Led and Contributed to a national meeting of all HQ and part time employees to progress Leaderboard
- Managed more direct reports inducted into Leaderboard than any manager 2 consecutive years
Red BullInsider Co-Host
Jun. 2016 - Aug. 2018Orlando, Florida AreaThe Insider is Red Bull's internal source of news, communication, and entertainment, which sheds light on the nation's most relevant and exciting moments, events, and initiatives. I had the opportunity to represent the South Business Unit as an Insider Co-Host to showcase the diversity and intensity of the world's highest revenue-producing business unit within Red Bull. Although this position is voluntary, it requires an acute understanding of production, people, and organizational priorities to achieve the desired result.
Red BullField Marketing Specialist
Feb. 2015 - Jun. 2017Central FloridaThe Field Marketing Specialist role is a dynamically comprehensive and vital component of Red Bull’s global marketing strategy. I leverage all resources, teams, and assets responsible for increasing awareness, buzz, and engagement of the Central Florida consumer with the Red Bull product and brand. I synthesize my skills of management, marketing, events, projects, sales, and innovation to drive product trial, brand love, and hyperlocal activations with measurable impact. - Managed, Maintained, and Allocated resources and assets with annual value exceeding $1.32 million
- Recruited, hired, trained, and managed 23 employees: 40% bilingual, 20% recognized as nationally leading performers
- Executed 12 global projects & dozens of local initiatives with strategic 360-degree plan, execution, & results
- Tactically allocated 350,000+ cans of Red Bull with an average new or infrequent consumer rate of 72%
World Sports & Marketing Pro Wakeboard TourOperations and Logistics
Jun. 2014 - Feb. 2016
Wakeboard CaymanMarketing, Management, Events Intern
Jan. 2014 - Jun. 2014Seven Mile Beach, Grand Cayman, Cayman Islands
Orlando Watersports ComplexIntern: Assistant General Manager
Sep. 2013 - Dec. 2013Orlando, Florida Area
OakleyMerchandising Agent
Jun. 2013 - Jun. 2014Central Florida
University of FloridaPresident - Wakeboard Club
Dec. 2012 - May. 2014Gainesville, Florida
LazarusFirst Mate
Jun. 2012 - Sep. 2013Abacos Islands, BahamasLazarus is a miniature offshore sailing vessel rated for global travel and racing. I have been First Mate on 3 voyages, totaling over 2,500 miles, coastal, and offshore, visiting over 20 ports and marinas. We achieved complete sustainability for days at a time, utilizing solar, wind, and human energy, while fishing and catching our own meals to feed a crew of up to 4 adults. It is a test of mental and physical ability to keep high morale in close quarters with other crew while abiding by internationals laws, customs, regulations, and safety precautions. I have responded to 4 potentially life threatening situations with 100% success rate. I am very fortunate to have had the opportunity to connect deeply with a variety of cultures, socioeconomic regions, and marine ecosystems.
Epik Apparel and DesignOwner / Founder
Mar. 2008 - Jun. 2010Ocala, Florida Area
Yard Charlie Landscape Design, Consultation, and ConstructionGeneral Manager: Projects, Marketing, HR
Jan. 2004 - Aug. 2019Orlando, Florida Area- Managed all aspects (HR, Projects, Marketing, Operations) of a full-service outdoor renovation firm
- Recruited, hired, trained, and led 8 full time direct reports and 60+ employees over 10 years to spearhead 6-figure construction projects.
- Managed accounting, invoicing, finance, taxes, permits, logistics, purchasing, and more
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