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C-level Executive
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MindFitCo-Founder
Sep. 2022 - Nov. 2024MindFit es una plataforma digital que ofrece soluciones de bienestar mental, desarrollo personal y profesional, enfocado a organizaciones e individuos. Ofrecemos dichas soluciones a través de herramientas como el coaching individual y/o grupal, terapia psicológica online, contenidos digitales y programas educativos certificados, entre otros. Nuestro objetivo es reforzar la cultura organizacional, mejorar el ambiente laboral, el trabajo en equipo y la productividad general de las empresas.
Centria GroupCo-Founder & Managing Partner
Jan. 2019 - Jul. 2025LatamCentria Group is a Digital Holding that has resulted from the merger of two previous companies, Balboa Pacific and Centria. We are a multidisciplinary team of more than 60 specialists, committed to our client's goals and capable of executing superb techniques in order to meet our users expectations and needs. Our 20-year experience in online marketing and digital transformation allows us to identify buying insights and levers that help other departments optimize the strategy, converting the data into a sales accelerator. We have worked in more than 30 countries and have a physical presence in Spain, Latin America and the USA. We are endorsed by more than 500 digital projects developed, in sectors such as retail, food, insurance, fashion, education, transport, government or banking, among others.
Asociacion Europea de Marketing Digital AEMDLatinamerica Coordinator
Nov. 2018 - Feb. 2020AEMD is an association of professionals and innovative companies that collaborate in the field of marketing and the digital economy and new technologies, with the same goal: knowledge about digital marketing in Europe and its relations with other regions of the world, mainly America and Africa.
Quality Leadership University - University of Louisville PanamaAssociate Professor
Sep. 2018 - Dec. 2024PanamaProfessor of Executive Programs and the Digital Marketing Diploma
Balboa Pacific MediaFounder & Managing Director
Jan. 2015 - Dec. 2018Ciudad de PanamáBalboa Pacific Media is a digital agency born with a clear vocation to help our customers achieve their goals and objectives through innovative online marketing techniques. YOUR CHALLENGES, OUR PASSION www.balboapacificmedia.com
Lion & Lion Digital AgencyHead of Performance Marketing
Nov. 2013 - Dec. 2014Kuala Lumpur, MalasiaLion&Lion is an online digital agency with a strong focus on the hands-on execution of online campaigns across multiple channels. The portfolio of clients of L&L consists of both medium and large size companies from different industries such as L’Oréal, IKEA, AXA, BMW or Adidas. Key Responsibilities: - Lead and grow the agency’s PPC Advertising Division (SEM and Facebook), manage and organize both the team’s learning progression and workload, ensuring the profitability of each project according to the management spend - Lead clients through the full campaign process from strategic planning, to campaign briefing, implementation, management, optimization and reporting - Setting up & negotiation of key agency technologies such as standard & rich media ad serving, software platforms and social media Application Programming Interfaces (APIs) Other responsabilities: - Create and implement integrated digital marketing campaigns for a broad range of clients from diverse industries (retail, finance, insurance, travel, e-commerce, etc) - Manage Google AdWords and Google Analytics accounts optimizing their performance in regards to Key Performance Indicators and company targets: Ad Relevance, Conversion Rate, CTR, Bounce Rate, Cost Per Acquisition (CPA), etc - Data analysis and report building for further strategies in the optimization and growth of all existing Google PPC channels, ensuring compliance to budget and performing quarterly forecasts - Optimizing and monitoring Facebook Ad Campaigns in regards to the KPIs, creating new campaigns for different targeting groups
PwC EspañaManagement Consultant
Sep. 2010 - Sep. 2013Productivity improvement and organizational model redefinition • Review the company’s business and manufacturing model • Recommend a portfolio of initiatives to improve productivity and profitability Estimation and strategic assessment of a Spanish major city in 2020 • Analyze the current situation of the city on key parameters and publish a report to complete its Olympic Games Candidacy Dossier with the expected evolution of the city and its environment in 2020 Advice on the real estate assets transfer • Design the strategy to transfer the real estate assets of the acquired bank • Analyze the target bank's assets and ensure they meet banking guidelines Revenue Assurance (São Paulo, Brazil) • Analyze business units in order to identify revenue losses • Modify process methods to improve profits, revenues and cash flows • Assess and design efficient revenue structures to the business units Process redesign • Analyze current travel management process and identify performance gaps • Study alternatives, design new process and check feasibility with all the stakeholders
DiageoAnalista en prácticas
Jun. 2009 - Dec. 2009Departamento Commercial Finance
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