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Work Background
TQJ - Todos Querem JogarChief Operating Officer (COO)
Aug. 2024São Paulo, BrasilCom a participação do Grupo Silvio Santos., a Todos Querem Jogar (TQJ) é uma empresa focada no mercado regulado de apostas esportivas e jogos online no Brasil.
Holding - Grupo Silvio SantosChief Innovation Officer (CIO)
Aug. 2023São Paulo, Brasil
StagesCountry Manager
Mar. 2022 - Aug. 2023São Paulo, BrasilStages is a tech startup for the Creator Economy, funded by global investors, which chose Brazil as the first market in the world to establish the company and to launch its business. Stages provides a digital solution for content creators to launch an online video platform, in web and app, to monetize their content directly with their audience. - Established and managed the Brazilian company day-to-day operations.
- Drove business development, partnerships, marketing, sales, content and operations in Brazil.
- Developed and executed the strategy for the market launch, from beta to commercial, and initial scale up of the business.
- Identified and created new collaborations and partnerships with renowned local companies to drive reputation, awareness and growth.
- Advised on product design and financial modeling to meet the needs of the local market.
- Defined, tested and applied the pricing models for the product, from advertising to subscription-based and revenue-sharing solutions.
- Developed and implemented performance measurements evaluations that drive and support the Company’s goals.
- Developed and monitored the Company’s operational budget.
- Recruited and hired the local team and developed the leadership for the ongoing launch and growth of the Company.
- Oversaw fund raising opportunities, aligned with the overall objectives of the Company.
- Ensured the Company’s corporate governance and enhanced a strong culture of ethical behavior within the Company.
WarnerMediaBusiness Development Vice-President (LatAm)
Nov. 2020 - Mar. 2022São Paulo, Brasil- Defined the commercial strategy to thoughtfully grow existing partnerships with consumer electronics companies, MVPDs, financial institutions and retailers and identify and negotiate new partnerships in Latin America to cover prioritarily Brazil, Mexico, Argentina, Chile, Colombia and Peru.
- Owned the responsibility for analyzing opportunities, negotiating agreements and making commercial decisions with partners, seeking advice from subject matter experts, as needed.
- Skilled in setting and communicating the overall partnership strategy to enable cross-functional teams to effectively prioritize their work.
- Effectively collaborated with cross-functional colleagues of diverse backgrounds and cultures, seeking and providing context so that all teams can make good decisions and be highly aligned across functions.
- Actively participated in and contributed to internal discussions and debates regarding challenges and strategy.
NetflixBusiness Development Director (LatAm)
Oct. 2015 - Nov. 2020São Paulo, Brasil- Played a key leadership role overseeing certain critical aspects of the development and execution of our business strategies during the planning, launch and growth phases of Netflix in Latin America.
- Grew the share of subscriber acquisition through Partner channels from 3% in 2015 to 58% in 2020 in total acquisition.
- Working closely with the other leadership team members and their staff, evaluated opportunities for accelerating subscriber and revenue growth through a variety of initiatives.
- Responsible for prioritizing, structuring and implementing digital partnerships roadmap with MVPDs and Telcos, IAP stores, device manufacturers, payment partners, and retail/brand partners.
- Negotiated and executed agreements to launch commercial offers and product integrations with the Top 30 Telcos and Pay TV Operators in LatAm to surpass +10M purely incremental subscribers through these partnerships.
- Under my leadership, Netflix has partnered with many of the world’s leading consumer electronics companies including Apple, LG, Microsoft, Nintendo, Samsung, and Sony and this ecosystem has grown to several millions of “Netflix Ready” devices in LatAm.
- Grew the overall marketing spend commitment from Partners, for launch and ongoing campaigns, to an annual budget of 2X the Netflix marketing budget in LatAm.
Oi S.ADigital Transformation Director
Mar. 2014 - Oct. 2015Rio de Janeiro, Brasil- Developed and managed Oi WiFi, the largest community and public WiFi in Brazil with +3M hotspots.
- Developed and managed Oi's Mobile Financial Services & Direct Carrier Billing businesses, to reach +$150M in revenues.
- Head of Oi's Innovation Program, to manage a CAPEX of +$50M dedicated to seed and acceleration capital for startups that developed new products and services to be launched by the company.
- Prospected and managed key strategic a) new business deals, such as mobile network sharing and solar power generation, and b) new value-added services for the B2B and B2C, such as mobile apps, connected homes, mobile wallet, e-Health, e-Education, Fleet and Workforce management, music and video OTT services and mobile advertising; to reach +$500M in revenues and OPEX savings.
Oi S.ADigital Transformation Manager
Oct. 2010 - Mar. 2014Rio de Janeiro, Rio de Janeiro, Brasil- Led strategic projects that formulated recommendations and positions in strategic new business themes to the company's senior executive management and Board (WiFi, apps for smartphones, music and video OTT services, financial services and mobile advertising).
- Managed multidisciplinary projects with teams of +90 people.
- Followed up on business, competitive, technological and regulatory trends in the local and international markets.
THINC.Co-Founder & Partner
Jan. 2007 - Oct. 2010Rio de Janeiro, Brasil- Developed the marketing strategy to develop and commercialize TELO – patented as the first mobile public payphone for public transportation settings - and TÉLOTrack - a complete fleet management system.
- Evaluated the technical aspects of the operation, established processes of communication among suppliers, and set indicators to follow the processes of manufacturing and assembling of TELOs.
- Established the model of managed services for TELOTrack in the outsouricing of fleet monitoring, supervision and evaluation to reduce costs and increase operational efficiency of +35,000 vehicles of companies in different industries such as car-rental, logistics, car-insurance, utilities and telecom.
BBC World Service TrustMarketing Strategy Consultant
Jul. 2005 - Jan. 2007Cidade de Londres, Inglaterra, Reino Unido- Developed the content production and programming strategy for new media (digital TV, Internet and mobile telephony) for people in developing countries to improve the quality of their lives.
NET OficialProduct Marketing Manager
Jun. 2001 - Jul. 2005São Paulo, Brasil- Positioned Giro (wireless broadband service), developing sales and marketing campaigns and exceeding the sales goals in 150% in the first 4 months.
- Launched new sales channels, increasing the share of alternative channels to 35% of total sales in 4 months.
- Defined the market segmentation, coverage area and product availability, conducting marketing surveys and competitive analyses.
- Developed the market strategy for the bundled offer of Pay-TV, Broadband and Telephony with Globo Cabo (NET).
- Developed the operational strategy for the IP telephony pilot operation (soft-launch) with Globo Cabo in Porto Alegre with 5.000 customers.
NET OficialBroadband Marketing Manager
Aug. 1996 - Jun. 2001São Paulo, São Paulo, Brasil- Launched the product portfolio based in speed tiers, increasing the customer base from 4.000 to 50.000 in 9 months.
- Negotiated the availability of the product in the main retail chains in over 15 stores, raising the share of the alternative channel up to 10% of total sales in 12 months.
- Negotiated the entrance of 23 content providers in the exclusive portal for Virtua’s customers, among which Pay-TV channels to small content providers, generating a new source of revenue for the organization.
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