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Work Background
PANNELL ENOTECASales Manager SA/NT
Oct. 2020Adelaide, South Australia, AustraliaAs a Sales Manager at Pannell Enoteca, I lead trade relationships and sales initiatives across South Australia and the Northern Territory. I work closely with the sales team to maintain consistent revenue growth, while supporting product positioning through market research and strategy. Furthermore, I manage inventory processes and ensure smooth supply chain operations. I build strong relationships with stakeholders and distributors, support staff development, and represent the brand at events. I also focus on identifying growth opportunities and applying targeted strategies to increase visibility across multiple channels. Key Achievements:
• Drove consistent sales growth over five years for a major South Australian wine brand across local retail and hospitality channels.
• Key wine sponsorship with WomAdelaide, partnering with organisers to enhance visibility and strengthen brand positioning.
• Enhanced brand presence at the festival, strengthening customer engagement and boosting long-term recognition in South Australia.
• Championed the brand’s identity by refining its narrative and storytelling to align with evolving company values and market trends.
Port Admiral HotelOwner & Director
Nov. 2017 - Jan. 2023Port Adelaide, South Australia, AustraliaAs an Owner & Director at Port Admiral Hotel, I worked closely with the local community to breathe new life into a dormant site. I focused on building lasting relationships with nearby businesses, council representatives, and event organisers to create meaningful connections and drive foot traffic. I also led daily operations and supported a team culture built on warmth, inclusivity, and reliable service. I took care in managing stock, supplier relationships, and overall service delivery to ensure smooth operations and consistent customer experiences. The venue became known for its involvement in local events, and I was proud to help position it as a welcoming space for the community. Key Achievements:
• Successfully led 25 staff through the height of COVID-19 restrictions, maintaining operations and team stability under pressure.
• Opened four profitable revenue streams within hotel operations, achieving consistent growth over three years prior to the pandemic.
• Delivered strong community presence by managing bar operations at local festivals and hosting high-impact civic and cultural events.
• Managed the end-to-end revitalisation of a dormant heritage site, resulting in an award-winning hotel launch in Port Adelaide.
Pink Moon SaloonOwner & Director
Oct. 2012 - Jun. 2021Adelaide, South Australia, AustraliaAs an Owner & Director at Pink Moon Saloon, I was involved in every part of the venue’s journey—from shaping its identity to building a team that could bring it to life. I worked closely with staff to create a supportive culture, ensured smooth day-to-day operations, and kept the business financially steady through careful budgeting and planning. I also managed supplier relationships, developed seasonal menus, and oversaw all marketing activities, both online and on the ground. Additionally, I stayed connected to our audience and the industry, often representing the venue in media and community events to help build lasting relationships. Key Achievements:
• Secured high-profile accolades including Gourmet Traveller’s National Bar of the Year 2016 and the City of Adelaide Award 2016.
• Delivered an internationally recognised venue, receiving the World Restaurant & Bar Design Award (Australia & Pacific) in 2016.
• Transformed an unused laneway into a nationally acclaimed bar in Adelaide, winning multiple prestigious industry awards.
Clever Little TailorOwner & Director
Oct. 2012 - Jun. 2021Adelaide, South Australia, AustraliaAs an Owner & Director at Clever Little Tailor, I was closely involved in every part of the venue’s growth, from shaping the concept and brand to managing daily operations. I worked hands-on with the team to create a welcoming space, maintained licensing and financial oversight, and supported a workplace culture that encouraged collaboration and consistency. I led supplier negotiations, developed menus, and managed service delivery to ensure high standards were met. I also focused on brand development, marketing, and building relationships across the industry, helping the venue stay connected to its audience and community. Key Achievements:
• Developed and launched a renowned bar in Adelaide CBD, transforming a dormant site into a thriving, award-winning venue.
• Achieved national recognition as a Gourmet Traveller Bar of the Year finalist in 2013, enhancing the venue’s reputation.
• Secured local acclaim by earning The Advertiser Bar of the Year title in 2013, solidifying the bar’s position as a top destination.
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