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Work Background
Managing Partner
The Aureus GroupManaging Partner
Sep. 2025
Head of Key Accounts | Diageo Reserve
DiageoHead of Key Accounts | Diageo Reserve
Sep. 2023Nairobi County, Kenya
Shopper Marketing Manager, Beer Category
DiageoShopper Marketing Manager, Beer Category
Feb. 2021 - Aug. 2023
Marketing Manager, Portfolio Beer
DiageoMarketing Manager, Portfolio Beer
Aug. 2018 - Mar. 2020Nairobi
Senior Brand Manager, International Premium Spirits  (Johnnie Walker|Smirnoff| Baileys|J&B)
DiageoSenior Brand Manager, International Premium Spirits (Johnnie Walker|Smirnoff| Baileys|J&B)
Apr. 2017 - Oct. 2018
Brand Manager, Johnnie Walker
DiageoBrand Manager, Johnnie Walker
Nov. 2015 - Mar. 2017
Brand Manager SNAPP & BAILEYS Kenya
DIAGEO (Kenya Breweries Limited)Brand Manager SNAPP & BAILEYS Kenya
Apr. 2015 - Nov. 2015
Marketing Innovations Executive
DiageoMarketing Innovations Executive
Jul. 2014 - Apr. 2015The purpose of this role is to lead innovation and renovation projects in line with the KBL innovation pipeline. As a project manager I am tasked with delivering the innovation ambition for Kenya Breweries Ltd by leading key strategic projects from concept to commercialization. My key competencies for this role include stakeholder management, project management, team leader, research and innovative thinking, change management, crisis management, consumer planning and game planning for the future.
Spirits Development Specialist- Technical
DiageoSpirits Development Specialist- Technical
Jan. 2013 - Jun. 2014Nairobi, KenyaThe purpose of this role is to be accountable to the business for the effective liquid spirit development through to packaging innovation and renovations, process improvement/ issue resolution and manufacturing compliance for EABL’s brands. Partner with suppliers with the aim of improving and sustaining the quality of supplied materials. Identify the optimum supply solution for all Spirits development innovation projects, managing the pipelines, serving as a single point of contact for Supply while managing relationships and ways of working with Technical Centres and other Brand Teams during the life time of a project. Lead Spirits development projects from conceptualisation through to commercialisation and launch, taking full accountability for the technical project deliverables, working in partnership with Diageo Supply, EABL Supply Centres and CAPEX scoping engineers. Co-ordinate plant trials on new processes / raw material with a view of cost cutting and or quality improvements to give the group a competitive advantage in the market. . Deliver all projects to agreed standard on time and within budget while at all times complying with Health and Safety requirements and Good Manufacturing Practice Together with procurement and legal team to ensure that all contracts embody a quality clause that addresses material quality so as to ensure compliance to EABL quality specification Ensured any new materials and processes are created as per global Diageo guidelines, examine and recommend feasibility of systems changes from Process redesign
Product  Development Technologist
DiageoProduct Development Technologist
Jan. 2012 - Dec. 2012Bishops Stortford, England- Responsible for creating great products on brief, within timeline and within cost requirements - Works closely with Principle Scientists and Sensory Leads on liquid strategy and liquid-fit-to-concept - Recommends designed experiments to get to sound outputs; has excellent record keeping skills - Seeks to understand consumer insights through market research - Designs Technical Learning plans and interprets consumer learnings to deliver liquid solutions - Understands commercialization implications; develops and pro-actively shares formula strategy with Supply sites globally - Procures new ingredients, that are appropriate and beneficial, to use in development - Engages Supply sites to ensure excellence in the Methods of Manufacture - Adheres to Best Practice and Governance procedures with robust handover to Supply and C2C processes( Navigate)
Master Brewer
East African Breweries PLCMaster Brewer
Mar. 2011 - Dec. 2011East African Breweries LtdResponsible for providing leadership on health, safety and environmental matters with alignment to zero harm strategy Instrumental in driving Brewing contribution to achieve site Quality Index of 93% Responsible for delivering demand requirements up to agreed mission volumes by brewing Responsible for use of SAP at 100% in all processing and ensure on time and accurate data entry Instrumental in rolling out 5S and sustain on shift so as to achieve a hygiene audit score of >7.5 Responsible for enforcing process control to reduce fermentation loss to <4.0 and filtration <1.0 Responsible for training operators on use and calibration of online meters at filtration, to support a culture of right first time filtration. Highlighting and championing closure of asset care issues affecting smooth day to day running of the plant. Responsible for following up on teams performance monitoring and Team trends and coach on great performance behaviors.
Pan African Graduate
East African Breweries LtdPan African Graduate
Nov. 2009 - Feb. 2011QualityQUALITY ANALYSIS Responsible for conducting quality analysis and generating conclusive reports used in day to day decision making during production Overseeing smooth flow of production and collating all production related statistics. Producing detailed performance review reports Instrumental in identifying and correcting critical problems in the process, improving operating processes as well as resolving quality issues. Raising and closing of Non conformances raised within production as well as addressing ex market issues PROJECT MANAGEMENT Organized the Perfect Plant conference Africa Chapter(Jan-Feb 2011) where the fundamentals of manufacturing excellence were brought to life Part of the team that spearheaded the Brewers Yeast Slurry disposal by selling. Championed workable ideas that gave visibility on the project which now awaits CAPEX approval OPERATIONAL SYSTEMS Certified internal auditor and expert in streamlining operational efficiencies. Instrumental in implementing Tactical Improvement Plans within the department(Brewing and Quality)
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