Christopher Wallbridge

Managing Director @Chris Wallbridge Consulting Pte. Ltd.

PartnerMarketingMarketing Analytics ManagerC-level ExecutiveConsultingCSOData Entry SpecialistData EntryBusiness AnalystAdvisorCustomer ResearcherAssociate

Hello! A little bit about me: - 16 years market research and marketing analytics experience; global experience especially North America, Europe and APAC. My work often involves multiple priority markets spanning these regions so timezones aren't a problem for me. --> Based 7 years in UK, 6 in China, 3 and counting in The Philippines & Singapore - Executive MBA - Incorporated own practice in Jan 2023; work for multinationals on end-to-end projects & consultancies/agencies --> • End-to-end strategic research and consulting projects for multinationals, delivering each step; key markets have been China, India, Singapore, Korea, Japan, Malaysia, USA, UK, Australia. -->Clients include: one of the largest entertainment companies globally; one of the largest alcohol conglomerates globally; a leading Chinese tech / media platform; a leading Japan-originated MNC beauty house (with dozens of brands); insight and research consultancies seeking senior advisory services. In addition, support consultancies in hands-on support especially for their APAC markets - Specialist in qualitative (e.g. ethnography), AI-driven (research synthesis and moderation), quantitative (bespoke, best practice survey and data quality expert), and advanced analytics methodologies (e.g. conjoint and market forecasting) - Seasoned in senior stakeholder engagement, management, and C-suite presentations - Previously was Equity Partner & Head of Global practice at a consultancy in Shanghai, China; before this Head of China seconded to MNC for one year digital transformation global project sponsored by client C-Suite - Director+ level positions since 2016 - Research presented at international conferences on predictive analytics (2013), segmentation (2017), sustainability research (2023), how to win in luxury (2024) Summary: if you seek an experienced researcher & insight professional who is hands-on with data but also able to work with a team and engage with clients / partners at the highest level, feel free to connect!

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Work Background

Insight and Strategy Consultant

Chris Wallbridge ConsultingInsight and Strategy Consultant

Mar. 2023Manila, National Capital Region, PhilippinesResearch, insight, strategy. I'm working in different markets in APAC, Europe, North America for a host of end clients but also open to helping agencies out if they need a spare pair of hands.

Partner and Head of Global Practice

The Behavioural ArchitectsPartner and Head of Global Practice

Oct. 2021 - Mar. 2023Shanghai, China / Manila, The Philippines

Senior Director

The Behavioural ArchitectsSenior Director

Apr. 2020 - Oct. 2021Shanghai, China

Director

The Behavioural ArchitectsDirector

Apr. 2019 - Apr. 2020Shanghai City, China

Non Executive Director

Pinetree InnovationNon Executive Director

May. 2018 - Apr. 2019Shanghai City, China

Director

Takeout, a 21st Century ConsultancyDirector

May. 2018 - Apr. 2019Shanghai City, China

Business Director, Research

LabbrandBusiness Director, Research

Nov. 2016 - May. 2018Shanghai City, China

Senior Marketing and Strategy Consultant

TruthSenior Marketing and Strategy Consultant

Dec. 2014 - Oct. 2016London, United KingdomAcross all sectors, exploring and developing marketing and commercial strategy.

Strategy Manager, Business Intelligence and Analytics

MESH The Experience AgencyStrategy Manager, Business Intelligence and Analytics

May. 2013 - Nov. 2014London, United KingdomOperated across accounts globally as part of the Business Intelligence and Analytics Unit, innovating our existing techniques and developing new approaches.

Manager

MESH The Experience AgencyManager

Mar. 2012 - May. 2013London / São PauloFocused on delivering for the very first client we gained a continuous contract with a number of years ago and business expansion to Latin America.

Senior Research Executive

MESH The Experience AgencySenior Research Executive

Mar. 2011 - Mar. 2012London

Research Consultant

Consulting Inplace LtdResearch Consultant

Dec. 2009 - Mar. 2011

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Market Research Expertise: Western & APAC

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