Hello!
A little bit about me:
- 16 years market research and marketing analytics experience; global experience especially North America, Europe and APAC. My work often involves multiple priority markets spanning these regions so timezones aren't a problem for me.
--> Based 7 years in UK, 6 in China, 3 and counting in The Philippines & Singapore
- Executive MBA
- Incorporated own practice in Jan 2023; work for multinationals on end-to-end projects & consultancies/agencies
--> • End-to-end strategic research and consulting projects for multinationals, delivering each step; key markets have been China, India, Singapore, Korea, Japan, Malaysia, USA, UK, Australia.
-->Clients include: one of the largest entertainment companies globally; one of the largest alcohol conglomerates globally; a leading Chinese tech / media platform; a leading Japan-originated MNC beauty house (with dozens of brands); insight and research consultancies seeking senior advisory services. In addition, support consultancies in hands-on support especially for their APAC markets
- Specialist in qualitative (e.g. ethnography), AI-driven (research synthesis and moderation), quantitative (bespoke, best practice survey and data quality expert), and advanced analytics methodologies (e.g. conjoint and market forecasting)
- Seasoned in senior stakeholder engagement, management, and C-suite presentations
- Previously was Equity Partner & Head of Global practice at a consultancy in Shanghai, China; before this Head of China seconded to MNC for one year digital transformation global project sponsored by client C-Suite
- Director+ level positions since 2016
- Research presented at international conferences on predictive analytics (2013), segmentation (2017), sustainability research (2023), how to win in luxury (2024)
Summary: if you seek an experienced researcher & insight professional who is hands-on with data but also able to work with a team and engage with clients / partners at the highest level, feel free to connect!More...