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Work Background
CochlearSenior Marketing Manager, medical device
Mar. 2021United StatesJob Summary: Priorities include the creation and implementation of customer-facing strategies focused on patient journey, product life cycle management and reengagement with disengaged customer groups. Those efforts include using customer data and insights to devise multi-channel campaigns and content to drive downstream revenue generating activities. Other responsibilities include go-to-market product launch strategy and tactics, customer research, first-party data paid social campaigns, managing third-party partners, creating content and journey maps for Marketing Cloud campaigns, reporting on KPIs and cross-team collaboration with various teams and departments. Highlight: Acquisition reengagement campaign required a deep dive into customer data to create customer personas for guiding a "different" message strategy to resonate with a disconnected audience to win them back with omni-channel delivery of a compelling CTA. The campaign exceeded KPI goals with 45% of the disengaged segment reengaging with the campaign and a landing page conversion rate of 50% of visitors downloading the gated content offer leading to direct revenue re-gained from a disconnected audience.
CochlearSenior Marketing Manager
Mar. 2021United StatesJob Summary: Priorities include the creation and implementation of customer facing strategies focused on self-service tools utilization, recipient contact information accuracy and reengagement with disengaged customer groups. Those efforts include using customer data and insights to devise multi-channel campaigns and content, with the over-arching goal to drive downstream revenue generating activities. Other responsibilities include product launch support, first party data paid social campaigns, managing third party partners, creating content and journey maps for campaigns, reporting on KPIs and cross team collaboration with various teams and departments. Also lead a recipient research project which the catalyst to the "first 30 days" engagement strategy. Highlight: Reengagement campaign required a deep dive into customer data to create customer personas for guiding a "different" message strategy to resonate with a disconnected group and serving the campaign via email and direct mail channels. The campaign exceeded KPIs with ~45% of the disengaged segment reengaging with the campaign and a landing page conversion rate of ~50% of visitors downloading the content offer. A secondary result of the campaign was some direct revenue by influencing upgrade sound processor sales which occurred during the campaign time frame.
Rescue EssentialsMarketing Strategy Consultant
Jul. 2020 - Mar. 2021Littleton, Colorado, United States
Rescue EssentialsDirector of E-commerce
Sep. 2017 - Jul. 2020Leland, North CarolinaJob Summary: Leadership and execution of E-commerce marketing strategy and optimizing customer journey. Defined processes and efficiencies for improvement in product marketing cycle. Focused on growth channels of SEO/content, email, adwords, social media, affiliate and PR strategy. Responsible for managing two online stores with 3000+ products. Team leadership, pricing strategy and coordination with sales and operations departments on all campaigns. Highlight: Grew all e-commerce KPIs significantly, including revenue by over 43% in 12 months time. Created a RFQ system on website for B2B quote requests, doubling the number of RFQs while reducing the time required to respond and increasing the conversion rate.
K·Coe IsomGrowth Marketing Director
Apr. 2016 - Jul. 2017Greater Denver AreaDevelopment of content marketing workflow and lead generation for large consulting and accounting firm. Used account-based marketing and personalized messages to reach new customers. Positioned the firm as the thought leader in multiple vertical markets. Team leadership and budget responsibilities.
RedefySr. Marketing Manager
May. 2014 - Mar. 2016Aurora, ColoradoIn my role at Redefy, I drove marketing strategy and brand development for a national real estate brokerage using a franchise model. I was responsible for executing integrated campaigns across various channels, including digital, TV, and social media. My leadership in lead generation tactics significantly boosted our market presence and customer engagement.
RedefyDirector Of Marketing
May. 2014 - Mar. 2016Aurora, ColoradoMarketing Strategy, team leadership and brand development for a national real estate brokerage. Responsible for all marketing strategy, lead generation tactics and measurement. Execution of integrated marketing campaigns spanning digital, TV, radio, direct marketing, PR, social media, SEO and content creation/distribution. Ownership of brand messaging, value proposition, call to action, visual identity and customer journey.
Profile DesignDirector of Marketing
Jul. 2005 - Dec. 2012Long Beach, CAIn my role at Profile Design, I spearheaded marketing strategies for premium consumer packaged goods, focusing on the cycling and triathlon sectors. I led the development of marketing plans that significantly increased brand visibility and market share. By implementing effective digital marketing tactics, I successfully drove a 25% increase in online sales, showcasing my ability to blend creativity with analytics.
Arrow ElectronicsGraphic Designer
Sep. 2000 - Jun. 2005Englewood, ColoradoWorked with cross-functional teams to create, develop and implement innovative brand and business development programs in a complex business model. Responsible for the brand identity, support of sales/marketing divisions with clearly defined business development goals and creative campaigns for products, and services for vendors and various Arrow divisions. • Eight time Gold Key Award winner for Excellence in Advertising and Design • Key contributor, including the creation of name, layout and concept design of two hugely successful go-to-market programs; RESOURCE MAGAZINE and Arrow Edge.
For Rent MagazineGraphic Designer
Jun. 1999 - Aug. 2000DenverGraphic Design and pre-press for a bi-monthly magazine.
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