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Work Background
Mother Nurture Composting ServicesFounder
Jun. 2024Smyrna, Delaware, United States
College Ave Head of Marketing Analytics
Jun. 2018 - Mar. 2024Orchestrate delivery of data insights that drive strategy development and inform business decisioning. Collaborate across functions and leadership levels to realize business objectives and solve problems.
Provide support, guidance, recommendations, and thought leadership to facilitate the success of enterprise initiatives.
Manage projects that deliver structured solutions to complex, open-ended business problems.
Monitor campaign performance, measure impact, and make recommendations that accelerate continuous improvement objectives. Use accessible lay terminology to manage expectations and build stakeholder consensus.
Sallie MaeManager, Marketing Strategy Analytics
Nov. 2014 - Jun. 2018Newark, DEProvided leadership and direction to analytics initiatives that shaped the company’s strategic marketing direction. Developed processes and standards for translating market insights into actionable campaigns. Spearheaded cross-functional efforts to enhance messaging, content, and audience targeting strategies.
Managed all phases, elements, and milestones of projects that accelerated digital transformation.
Sallie MaeBusiness Analyst Sr
Jan. 2013 - Nov. 2014Led the business analysis function to create a continuous improvement environment for corporate decisioning. Documented, justified, and presented recommendations to the executive team based on application of quantitative and qualitative insights. Implemented projects that expanded analytic capabilities and ultimately improved business metrics.
AAA Mid-AtlanticDatabase Marketing Analyst
Jul. 2010 - Jan. 2013Developed marketing and analytic solutions for a diverse client portfolio, including data-driven segmentation, opportunity identification, and campaign strategy. Continuously outpaced performance objectives and facilitated measurable KPI lift.
Dover Downs Hotel & CasinoDatabase Analyst
Sep. 2008 - Jul. 2010
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