Marketing Analytics leader with 15+ years helping companies grow through data-driven strategies. My background spans digital and traditional marketing channels (SEM, social, email, SEO, direct mail, affiliate), with expertise in P&L optimization, forecasting, channel attribution, and A/B testing.
I enjoy turning complex data into clear insights, building dashboards, and guiding teams or businesses to smarter decisions. Skilled in SQL, SAS, Tableau, Databricks, and Google Analytics, I’m available for side projects ranging from analytics support and reporting builds to marketing strategy, campaign evaluation, and business process improvements.
If you need someone who’s both strategic and hands-on with data, I’d love to help.More...