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Work Background
Africa Matters InitiativeMember Board of Directors
Mar. 2025As a board member of Africa Matters Initiative, I provide strategic guidance and governance oversight to support one of Africa’s most dynamic youth-led organisations. AMI equips and empowers young Africans to lead change through leadership development, social entrepreneurship, and civic engagement. In this role, I contribute to: - Shaping organisational strategy and long-term sustainability - Strengthening marketing and communications to amplify AMI’s impact - Supporting leadership in building strategic partnerships and funding opportunities - Championing youth voices in pan-African conversations on equity, innovation, and leadership I’m proud to serve alongside a passionate team who are igniting new narratives of African leadership, agency, and impact.
Good Work FoundationHead Of Development
Jul. 2020Mpumalanga, South AfricaAt GWF, I lead our fundraising and strategic communications work across six rural campuses, where over 10,000 learners and students experience digital, values-driven education each year. My role sits at the heart of storytelling, donor partnerships, and organisational sustainability — helping translate grassroots impact into bold, fundable vision. - Raised R35–R45 million annually to support transformative education in underserved communities. - Lead a high-performing team across fundraising, comms, donor stewardship and brand. - Shape and guide our narrative strategy to reflect the lived experience, dignity and aspirations of rural youth. - Partner with local and international funders, foundations, and corporates to build long-term relationships rooted in trust. - Member of the executive team, contributing to strategic direction and scaling plans through 2030. “What we do is urgent, human, and hopeful — and it’s my job to help others see that too.”
Good Work FoundationSenior Communications Manager
Jan. 2019 - Jul. 2020Mpumalanga Area, South Africa- Brought fresh vision and structure to GWF’s communications efforts, focusing on building our digital voice and donor-facing storytelling. - Led all PR, social media, and brand content during a critical phase of organisational growth. - Helped craft our post-COVID hybrid learning narrative — rooted in agility, resilience and community. - Designed storytelling frameworks that respected community voice and centred lived experience.
OgilvyBusiness Director
Mar. 2017 - Dec. 2018Durban Area, South AfricaLed Unilever’s purpose-driven brand work in South Africa, managing a multi-disciplinary team across Cape Town, Durban and Nairobi. - Oversaw integrated brand campaigns across ATL, digital, PR, and shopper for three of SA’s most-loved brands. - Delivered R1M+ in new business through innovation and strategic clarity. - Mentored emerging leaders, and helped build an inclusive, values-aligned team culture.
OgilvyGlobal Account Director: Brand Unilever
Jun. 2015 - Jan. 2017London, United KingdomLed Unilever’s #brightFuture campaign across six global markets (UK, USA, Brazil, South Africa, Indonesia, India), connecting sustainability and human development into one cohesive brand voice. - Supported partnerships with Global Citizen, and UN Global Goals. - Helped built Unilever’s social content “publishing studio” model (brightFuture Studios). - Named “One Unilever Champion” for role in aligning Unilever’s purpose communications globally.
OgilvyGlobal Account Director: Unilever Operations & Brooke Bond Family
Jun. 2014 - Jun. 2015London, United Kingdom- Head-hunted to join the One Unilever Global Operation's team, supporting senior management team. - Facilitated senior SEA leadership team in development of superlative pitch for Pond’s global digital business for Ogilvy Singapore, winning the pitch and increasing global agency revenue by ±10%. Furthermore, pitched & won place on Unilever’s prestigious global “Digital Agencies Roster”. - Seconded to Unilever to work on two strategic projects: partnered with OgilvyNoor SVP to help Unilever Food Solutions to unpack opportunities in key Muslim markets; and as Agency strategic support to Unilever's Creative Excellence team for global launch and roll-out of Unilever’s A.R.T 2.0 strategic framework.
OgilvyAccount Director: Volkswagen
Jul. 2013 - Jun. 2014Cape Town- Developed a custom-tailored integrated national launch campaign for Golf 7 after conducting in- depth market assessments, securing 700+ vehicles sold in launch month (40% over forecast). - Excelled as core driver behind development and launch of ‘Volkswagen for Good’ – Volkswagen’s CSR initiative. - Produced excellent integrated national launch campaigns for Golf R and Polo Vivo Maxx. - Designated to launch Volkswagen’s first-ever sponsorship of MasterChef South Africa through integrated national campaign. - Oversaw Volkswagen stand and event activities at Johannesburg International Motor Show. - Pioneered formation of CSR division for Ogilvy & Mather CT (DOgood), appropriated companywide.
OgilvyAccount Manager: Volkswagen
Sep. 2011 - Jun. 2013Cape Town Area, South Africa- Together with GAD, led stellar creative and strategic team in creation of a world-first: ‘Volkswagen Street Quest’, a virtual ‘punch buggy’ game using Google Maps to find and pin VW’s all over South Africa - Co-ordinated creation of South Africa's first-ever edible ad to launch the Golf R and drove sales results above forecast. - Coordinated numerous activities for Volkswagen’s presence at JHB International Motor Show 2011.
OgilvyAccount Executive: Volkswagen
Jan. 2010 - Aug. 2011Cape Town- Administered launch of the Polo Vivo through a fully integrated campaign, including a well-received concert for 50,000 attendees & 3 international acts. - Forged productive, professional relationships to more effectively understand client requirements.
Red & Yellow Creative School of BusinessStudent
Jan. 2009 - Dec. 2009Cape TownPost-Graduate Diploma in Marketing and Advertising Communications. Graduated first in class out of 52 students. Developed real-life campaigns for clients such as Olmeca Black (Pernod Ricard) and First National Bank that were bought and run by the clients
Dales Bros AuctioneersFront Office Administrator
Feb. 2008 - Aug. 2008Front Office Administrator and Personal Assistant
Waterford Wines EstateSales & Tasting Assistant
Jan. 2006 - Dec. 2006Stellenbosch
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