MedtronicPrincipal Associate
Jul. 2022 - Sep. 2024Greater Minneapolis-St. Paul Area• Led upstream marketing & strategy for next-generation pacemaker portfolio, securing executive approval through compelling business cases and financial models, driving $1.8B in projected incremental revenue and a $287M NPV.
• Conducted 188 customer interviews with KOLs (electrophysiologists) to validate market demand, shape product design, and guide strategic decisions.
• Launched customer engagement virtual reality platform in Latin America, enhancing customer experience and driving profitability.