Tara Dotson

Founder & CEO @Tara Lynn Media, LLC

MarketingDirectorC-level ExecutiveVideo EditorEntertainmentPublisherCopywriterBusiness OwnerEditorBrand Marketing ManagerContent ManagerSMM ManagerCopywritingContent WriterMarketing DirectorCreative ProducerBlog ManagerCMO

Tara Dotson doesn’t just do marketing. She changes the way businesses think about it. With more than 10 years in marketing and 7+ years in luxury branding, she has built her career on combining high-end creative with a relentless focus on ROI. She began in luxury wedding media, training under one of Houston’s top wedding magazines, where she learned how to make a brand both editorial-worthy and impossible to ignore. From helping venues sell out before they open their doors (over 90 events booked for The Stables on the Brazos) to scaling medspas, private practices, and service-based businesses across Texas, Tara’s results are proven. Tara is not a “post pretty pictures” marketer. She is obsessed with marketing that generates revenue. That’s why she built Tara Lynn Media (Soon to be called Bloom Theory Marketing) with sales accountability at the core. If it doesn’t move the needle, it doesn’t make the cut. She is equally committed to rethinking the agency model. Her team is paid above market, her clients are treated as true partners, and the work is both beautiful and profitable. When you work with Tara, you gain more than a marketing plan. You get a partner who will champion your brand, hold you accountable, and never stop finding ways to take you higher. Luxury-level marketing. ROI you can measure.

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Work Background

Owner & CEO

Tara Lynn MediaOwner & CEO

Jun. 2021Greater HoustonOwner/Founder, CMO / CEO of Tara Lynn Media, a Digital Media & Marketing Agency that provides the following services: Social Media Management • Website Design & Development • SEO • Google Ads • Graphic Design • Marketing • Social Media Advertising • Marketing Consulting & Auditing. We believe in comprehensive platform management and marketing services, full transparency, integrity, and making sure you get real results!

Director of Marketing And Public Relations

JK WeldingDirector of Marketing And Public Relations

Mar. 2021 - Feb. 2022Greater Houston- Created & Maintained a consistent & strategic posting schedule for Instagram, Facebook, Linkedin, TikTok & Pinterest. - Updated YouTube Channel as needed - Platform-Specific Content Creation & Video Editing - Content Intake & Organization - Managed Google Business, Search Console, Google Analytics & Google Ads - Managed Paid Social Media Campaigns as needed (Facebook, Instagram, Linkedin) - Developed an SEO Strategy for Existing Website - Made Website Updates as needed - Wrote & Strategized SEO Blog Posts - Attended Networking & Industry Events - Maintained the Ecommerce Merch Website, Fulfilled Orders as needed - PR Outreach - Business Development - Organized Internal Company Events - Ordered New Merchandise & Marketing Materials - Designed New Merchandise for the Online Store

Director of Marketing And Public Relations

Trails West Gate CompanyDirector of Marketing And Public Relations

Mar. 2021 - Feb. 2022- Created & Maintained a consistent & strategic posting schedule for Instagram, Facebook, Linkedin, TikTok & Pinterest. - Designed Gates & Artwork using Adobe Illustrator & Vcarve - Updated YouTube Channel as needed - Platform-Specific Content Creation & Video Editing - Content Intake & Organization - Managed Google Business, Search Console, Google Analytics & Google Ads - Managed Paid Social Media Campaigns as needed (Facebook, Instagram, Linkedin) - Developed an SEO Strategy for Existing Website - Made Website Updates as needed - Wrote & Strategized SEO Blog Posts - PR Outreach - Business Development - Ordered New Merchandise & Marketing Materials

Production Manager

Lone Star Magazine (LSRPCA)Production Manager

Sep. 2019 - Feb. 2021Houston, TexasLone Star Region Porsche Club of America - Magazine Production Team.

Production Manager

Weddings in HoustonProduction Manager

Aug. 2019 - Mar. 2021Houston, Texas Area- Managed the Production department - Ensured contract fulfillment for digital and print marketing for over 100 clients. - Website Management, Social Media, Blog Features, Follow-ups, and more. - Project Management from idea to launch.

Production Coordinator

Weddings in HoustonProduction Coordinator

Aug. 2018 - Aug. 2019Houston, Texas Area• Communicate & follow up with our vendors. • Request, review and organize materials for print magazine and online database. • Work with InDesign and Photoshop. • Ensuring that the intake of materials remains on schedule for the production timeline. • Strategize and implement Social Media Marketing.

Project Manager

Orion Media GroupProject Manager

Aug. 2018 - Mar. 2021Houston, Texas AreaSome Skills Required: Web Design, Development, Google Analytics, Google Ads, PPC, SEM, SEO, Social Media Marketing, Photography, Digital Strategy, Graphic Design, Branding Strategy, Sales, Brainstorming.

Assistant Marketing Coordinator

McGuyer Homebuilders, Inc.Assistant Marketing Coordinator

Oct. 2017 - Aug. 2018Houston, TexasFill marketing support requests weekly, place vendor orders, complete vendor invoices, create event flyers and handle creating/updating the creative for various collateral. Responsible for maintaining the website photos/videos of the available homes, from ordering to editing and posting. Event planning. Trained on Matterport 360. Headshot and Event Photography. Complete various reports on monthly and weekly deadlines.

Media Planning/Buying Assistant

Bridge Insights & MediaMedia Planning/Buying Assistant

Jan. 2017 - Oct. 2017Austin, Texas• Started as internship, but led into part-time opportunity. • Worked on various media planning and buying projects and met all deadlines. • Contacted vendors for proposals • Worked in their media buying software system entering avails, building broadcast buys and auditing invoices. • Managed various social media campaigns for retail clients

Creative Producer

National Student Advertising CompetitionCreative Producer

Dec. 2016 - May. 2017San Marcos, TXI worked on the production/copywriting team for NSAC at Texas State University. We placed 3rd at District and received the special judges' award for Best Media Plan.

Loyalty and Marketing Associate

Aspen Heights PartnersLoyalty and Marketing Associate

Aug. 2016 - Feb. 2017San Marcos, TXAs a Loyalty and Marketing Associate, I worked in Entrata software to contact current and potential residents. I conducted property tours and followed up via email. I also answered phones, helped with social media, and gave excellent customer service for all current and future residents at the front desk of the complex.

Sales Associate

JCPenneySales Associate

May. 2015 - Sep. 2015Katy, TexasI performed all tasks given in a timely manner and met all deadlines. I made sure that my section of the store remained orderly. I found a credit card pitch that worked for me and helped me to become one of the top credit sellers. I also furthered my experience in customer service.

Marketing Assistant

University of Houston-VictoriaMarketing Assistant

Dec. 2014 - May. 2015Victoria, TexasWorked to digitalize news collection which increased the position’s efficiency. Worked on budget reports and monthly data reports in Excel.

Graphic Design Assistant

DTL TechnologiesGraphic Design Assistant

May. 2014 - Jul. 2014Houston, Texas AreaI designed and produced a product guide for the Engineering and Sales Department that increased sales and the efficiency of client relations. This internship was a solo project. I met weekly with the Director of Sales to discuss progress and the direction of the product guide. I developed personal goals and deadlines independently.

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