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Work Background
FALKE KGaAContent Team Lead
Jan. 2024Düsseldorf, North Rhine-Westphalia, Germany- Planned and coordinated digital marketing campaigns for FALKE Ergonomic Sport System, Fashion and Daily Underwear - Managed digital projects from start to finish, including conceptual planning, schedule management, and final implementation.
FALKE KGaAPerformance Marketing Content Strategist
Mar. 2023 - Jan. 2024Düsseldorf, North Rhine-Westphalia, Germany- Planned and implemented organic and paid content strategies for FALKE Ergonomic Sports System (ESS) and FALKE Fashion. - Optimized advertising efforts by creating targeted collateral for performance marketing and organic social media posts.
JuniSocial Media Specialist
Jan. 2023 - Mar. 2024Amsterdam, North Holland, Netherlands- Managed Juni’s social media accounts (Instagram, LinkedIn and Twitter), generating interest for existing and upcoming product releases. - Administered social calendar and posted content to coincide with new product releases. - Collaborated with marketing team to time campaigns across platforms.
By Chelsea BartzDigital Marketing Consultant
Jul. 2022Amsterdam, North Holland, Netherlands- Freelance Digital Marketing Consultant, Campaign Manager & former Photographer with over 7 years of experience, specializing in executing organic and paid strategies across various digital platforms, as well as conceptualizing and creating original creative content for both international and local brands. - Responsible for leading all creative execution and project management. - Managed digital marketing channels for numerous clients, effectively generating interest for their existing and upcoming product or service releases. - Proficient in analyzing and reporting online marketing campaign results using tools such as Falcon, Sprinklr, Emplifi, and Sprout Social. - My client portfolio includes startups, small businesses, and large corporations, with notable collaborations including ASICS EMEA, ASICS FrontRunner, FALKE Ergonomic Sports System, FALKE Fashion, Juni, and We Are EGG.
FALKE KGaASocial Media Specialist
Feb. 2022 - Mar. 2023Düsseldorf, North Rhine-Westphalia, Germany- Developed and implemented a Social Media Channel Strategy for FALKE Ergonomic Sports System (ESS). - Created and managed FALKE ESS' monthly editorial calendar for Instagram and Facebook. - Orchestrated content and social strategy for the Boston - NYC Women's Expedition. - Conducted analysis and reporting of social media and online marketing campaign results using Emplifi. - Oversaw the online community and FALKE ambassadors.
WE ARE EGGSocial Lead
Nov. 2020 - Jun. 2021Cape Town, Western Cape, South AfricaDuring my tenure as the Social Lead at South Africa's latest retail powerhouse, WE ARE EGG, I had the chance to enhance my time management abilities, acquire expertise in the retail sector, and establish a reputation as a crucial contributor through strategic planning and organizational skills. Professional Highlights: - Established a dedicated online community of more than 55,000 individuals across various social platforms in under 7 months. - Cultivated relationships with over 250 in-store partners and transformed marketing requirements into effective, outcome-oriented strategies. Roles and Responsibilities: - Devised and executed the social media marketing plan for We Are EGG. - Orchestrated, implemented, and oversaw We Are EGG's social media channels, including Instagram, Facebook, Twitter, and LinkedIn. - Generated original and imaginative content for social media channels, PR materials, and 250 in-store partners. - Collaborated with the Marketing Manager and Content Lead in the creation of social content, ensuring alignment with brand marketing and messaging strategies. - Worked alongside the Content Lead, Graphic Designer, and Copywriter throughout all stages of social media campaigns, from planning to the punctual completion of high-quality deliverables. - Analyzed and reported on the results of social media and online marketing campaigns using Falcon.
ASICS EMEASocial Media Specialist
Feb. 2020 - Mar. 2021Cape Town, Western Cape, South AfricaProfessional Highlights: - Coordinated social media strategy with the Digital Marketing Manager for the ASICS Virtual Run Challenge, resulting in over +30,000 participants. - Conceptualized and created localized content for both ASICS Running and ASICS Sportstyle on various product launches, e.g. JAPAN-S Campaign. - Created content for ASICS Frontrunner on the #UpliftingMinds Campaign, which brought together five runners from around the world to trail 250km in Lesotho in support of Mental Health Awareness Month. Roles & Responsibilities: - Managed ASICS South Africa's social media accounts (Instagram, Facebook, and Twitter), generating interest for existing and upcoming product releases. - Administered the marketing calendar and posted new content to coincide with new product releases and online activations. - Collaborated with the Digital Marketing Manager and Sports Marketing Manager to schedule campaigns across platforms. - Coordinated with the Copywriter on daily editorial pieces for the website. - Conducted month-to-month content creation for ASICS social media channels and ad-hoc retailer campaigns (Totalsports, Sportsmans Warehouse, Sneaker Factory, etc).
Soaring Free SuperfoodsSocial Media Manager
Nov. 2018 - Feb. 2020Cape Town, Western Cape, South Africa
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