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Work Background
Andes Marketing ConsultingCo Founder
Dec. 2024SantiagoFounder of Andes Marketing Consulting. I lead a consulting firm specialized in strategy, technology, and data applied to marketing, with a focus on performance, efficiency, and results for brands and agencies across Latin America. Our flagship product is LUK, a visual business intelligence platform that centralizes KPIs, automates reporting, and enables agile decision-making by integrating sources like CRM, Google Analytics, Meta Ads, Salesforce, among others, into customizable, shareable, real-time dashboards.
Immortale Viña Boutique NebbioloSocio
Mar. 2022San Jose de Marchigue, PichideguaProceso de creación de una viña boutique en tosca, para Nebbiolo en chile.
En proceso de crecimiento aún. Primera cosecha prevista para marzo 2028
Viña orgánica y natural.
StellantisRegional Marketing and Communications Manager
Mar. 2021 - Nov. 2024LatamRegional Leadership: Led marketing and communications strategies for 10 brands across 19 countries and 32 importer groups, achieving a total market share of over 23% for 2021, 2022, 2023, and 2024. Digital Transformation: Successfully implemented digital sales strategies, contributing 20% of total vehicle sales through online channels. Budget Management: Oversaw budgets of over 20 million USD, ensuring efficient resource allocation for large-scale marketing campaigns and projects. Team Leadership: Managed a team of more than 20 professionals across various disciplines, fostering a collaborative environment to drive results aligned with corporate goals. Strategic Partnerships: Coordinated efforts with importers and key stakeholders, ensuring brand consistency and maximizing sales opportunities across diverse markets. Responsible for Digital Content for Alfa Romeo Racing F1 Team in LATAM until 2023.
Responsible for Digital Content for DS Tcheetah Formula E in LATAM.
Responsible for Digital Content for Peugeot Sport WEC in LATAM.
Reporting directly to the Stellantis Worldwide Marketing Directorate.
Fiat Chrysler Automobiles FCAMarketing Manager FCA Latam
Oct. 2017 - Mar. 2021AmericasRegional Office Launch: Led the launch of FCA’s Regional Office in Santiago, establishing the brand’s presence in Latin America and laying the foundation for regional growth. Department Creation: Built and developed the marketing department for the region, designing and executing integrated strategies that aligned the brands with global corporate goals. Regional Operations Optimization: Improved alignment and quality of marketing processes across the region, ensuring consistent and effective campaign execution in 15 countries. Digital and eCommerce Strategy: Spearheaded the expansion of FCA’s automotive eCommerce network, positioning the company as a sector leader in Latin America by 2019 with a robust and efficient online sales network. Brand and Team Management: Managed marketing operations in 15 countries, with 13 importer groups and 4 brands, overseeing more than 10 teams to achieve commercial and marketing objectives.
Marriott InternationalMarketing Manager BMD South America
Oct. 2016 - Oct. 2017Mexico CDMXLed the marketing and eCommerce operations for each property, overseeing budget management and strategic initiatives. Served as Marriott's Corporate representative for marketing and eCommerce, ensuring alignment across properties and regional teams. Spearheaded Marriott's acquisition of Starwood, leading a successful regional integration process.
Achieved double-digit growth in online bookings through effective digital marketing strategies and the optimization of digital channels. Optimized digital sales performance, increasing the digital sales share from 10% to 35% in just two years. Coordinated cross-functional teams to execute marketing campaigns, promotions, and eCommerce strategies across all segments: Corporate, Leisure, Banquets, and Groups. Managed SEM and paid digital campaigns, improving online visibility and boosting direct bookings.
Focused on revenue growth and market positioning, ensuring brand consistency while adapting strategies to local markets.
Luxury Brand Association in Chile AMLDirector
Feb. 2016 - Apr. 2018Santiago, ChileLuxury Brand Representation: Led the representation of partners, including W Santiago and The Luxury Collection San Cristóbal Tower, ensuring the achievement of the association's strategic objectives. Promotion of Synergies: Fostered collaborations between associated brands to create joint strategies that strengthened their positioning and competitiveness in the luxury market. Management of Exclusive Projects: Designed and organized actions focused on promoting shared values among the brands, highlighting their exclusivity and excellence. Relationship Facilitation: Acted as a liaison between associated brands, promoting cooperation in initiatives that maximized their collective impact in the premium segment.
Starwood Hotels & Resorts Worldwide, Inc.Marketing Manager Chile, Peru & Equator
Feb. 2016 - Jun. 2017Santiago, ChileAs the person in charge of budgeting and operations for each property, I served as the representative for Starwood International at the properties. I was responsible for planning marketing strategies for external channels, as well as developing marketing campaigns across all segments: Corporate, Leisure, Banquets, and Groups. Additionally, I led SEM (Search Engine Marketing) efforts to drive online visibility and engagement.
Centro de Manejo AvanzadoCEO and Partner
Aug. 2012 - Jan. 2015Las VizcachasDesarrollo de estrategias de gestión de ventas.
CMA es una empresa que vincula lo corporativo, a través de activaciones de marcas. Lo deportivo, con clínicas de manejo avanzado y la seguridad, con pruebas de manejo en pista, con instructores profesionales.
Grand Hyatt SantiagoE-Commerce Manager
May. 2011 - Feb. 2016Santiago, ChileResponsible for the Marketing and eCommerce department at Grand Hyatt Santiago and Hyatt Place. I spearheaded the creation of new sales platforms, directly increasing the hotel’s revenue by 5%, while boosting digital sales from 10% to 35% over the course of two years.
DecoiluminaFounder
Aug. 2007 - May. 2015Av. 11 de Septiembre 1881, oficina 1620, Providencia, SantiagoFamily business http://www.decoilumina.cl Focus on Led Lighting. Manufacturing, maintenance and sales of BTL promotional products. Accountant and marketing. Fosis Award Winner 2007 and 2009 "Capital Semilla". Creating online presence using social networking as a promotional tool. Implementation of online trading.
Stellantis
Santiago, Región Metropolitana de Santiago, Chile
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