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πΈ66%
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β¨66%
Business Owner
π₯33%
Startup Founder
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Work Background
Resort Income OptimizationOwner
Apr. 2016Greater Atlanta AreaWe manage the complete e-commerce activities for boutique hotels, including revenue management, direct bookings, distribution, merchandising, and pricing strategies. In addition, we support hotels with all forms of digital marketing, including social media, search, and email. We also support large enterprises with content marketing, lead generation, marketing automation, artificial intelligence and complete marketing automation. We have worked in the U.S., as well as 20+ countries, with fluency in Spanish and Portuguese. This includes website content and e-commerce for websites in 140 countries and more than 40 languages.
UPSDirector, Social, Mobile, & Digital Communications
Jan. 2013 - Apr. 2016Greater Atlanta AreaLed communications and innovation in user experience across digital, social and mobile channels, including ups.com in 100+ countries. Specific areas of focus included improvements to lead generation and conversion of digital channels, as well as content marketing, search engine optimization, and improved user experiences for opening and managing accounts and shipping and receiving packages.
AT&TMarketing Director, Hospitality and Retail Solutions
Nov. 2007 - Jan. 2013Launched Industry Marketing group for Hospitality, Retail and Consumer Goods. Frequently published author and speaker. Created and launched innovative solutions to improve customer experience, grow revenue, and engage with the "internet of things". Solutions included mobile applications for payments and interactive marketing, location based services, and digital signage.
EquifaxV.P., Product Management and Data Solutions
Mar. 2006 - Nov. 2007McLean, VAAt IXI Corp: Management of data and software products for customer segmentation and targeted marketing for major financial institutions. Extensive consulting with top retail banks to determine asset concentrations by geography in order to decide where to open new branch locations, how to staff them with specialists, and which products to promote in-store. Customer segmentation included analysis of current customers and strategies for targeting most valuable customers.
AOLProduct Manager
Aug. 2004 - Mar. 2006Dulles, Virginia, United StatesProduct Marketing and Brand Strategy for AOL during technology shift and from subscription business to advertising business model. Developed affiliate marketing strategy and managed partnership for data products purchased by consumers on the internet.
Fishbowl MarketingVice President, Business Development and Strategy
Jan. 2001 - Apr. 2002Pioneered email marketing for restaurants chains and developed digital and data solutions for loyalty marketing and partnerships.
DiageoStrategic Planning and Area Manager for Americas Region
May. 1995 - May. 2000Stamford, CTLed regional strategic planning process for North America, Caribbean and Latin America and guided senior brand managers through customer segmentation and marketing strategies for a portfolio of 8 global beverage brands in the US. Guided market entry strategy for unknown brand in Latin America, working with local advertising agencies, distributors, and manufacturers. Hired and managed seven country managers executing strategies for retail & wholesale channels.
Mars & Co.Business Strategy Consultant
May. 1993 - May. 1995Strategic Planning and market analysis for major consumer beverage brand. Extensive business modeling for billion dollar market entry strategy, which included manufacturing, distribution and marketing.
KearneyProgrammer-Analyst
Jan. 1991 - Jan. 1993Transportation consultant, advising Fortune 500 clients about how to lower shipping rates for food, cars, and other consumer products and industrial commodities. Benchmarking studies and modeling of rail and truck traffic volumes and prices in different shipping lanes to reduce transportation costs.
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