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Work Background
Love StoriesHead of Wholesale
Sep. 2022 - Feb. 2024Amsterdam, North Holland, NetherlandsAs Head of Wholesale, I led transformative initiatives across wholesale operations, optimizing distributor and agency partnerships. I managed the HQ team and oversaw distribution across Europe, North America, the UK, and Australia. I worked closely with key accounts, including Selfridges, Bergdorf Goodman, Harvey Nichols, and KaDeWe, to ensure brand alignment and drive performance. In addition, I developed budgets and strategies, negotiated terms to enhance profitability, and provided data-driven insights in weekly cross-departmental meetings to improve overall business performance.
Self-employedFashion Consultant
Apr. 2020I provide project-based consultancy for independent brands, helping them grow and thrive in competitive markets. My expertise includes: Website build-out and digital presence Marketing strategy and brand positioning Wholesale strategy and business development With a strategic mindset and creative sensibility, I help brands build cohesive identities that resonate with their audiences, cultivate loyalty, and achieve long-term growth. Whether launching new labels or elevating existing ones, I guide brands to stand out, grow with intention, and succeed in an ever-evolving industry.
Bower SwimwearCo-Founder
Jan. 2015 - Sep. 2022London Area, United KingdomFounder and Designer driving global wholesale, marketing, and collection development across London, Paris, New York, and Miami. Led product launches, seasonal campaigns, and contract negotiations while building the brand’s pricing structure, creative direction, and key retail and press relationships to maximize growth and profitability.
Troop & CoFounder
Jan. 2014 - Nov. 2015London Area, United KingdomFounder of a marketing and sales agency supporting emerging fashion brands with budget-friendly strategies. Partnered with designers including Michael Lo Sordo, Christopher Esber, and Pavane, driving global sales campaigns in London and Paris. Delivered end-to-end client support, managing shipments, invoicing, and sell-through to ensure business growth and brand success.
The Donna Karan Company, LLC.Account Executive
Feb. 2012 - Jan. 2014London Area, United KingdomManaged UK/EIRE wholesale operations, including seasonal selling, prospecting, and account management. Led seasonal sales campaigns in Milan, weekly store visits, and staff training, fostering strong client relationships, and successfully guided the brand’s transition from a 'bridge' to contemporary market, securing and developing new key accounts.
Paper Mache TigerSales Executive
Nov. 2009 - Nov. 2011Managed client accounts, overseeing a significant portion of seasonal sales targets. Provided end-to-end support, including stock management, weekly sell-through analysis, and client after-care, while supporting product development, new business initiatives, supplier liaison, and sales team management.
Start LondonSales Assistant & Press Manager
Jun. 2009 - Jun. 2010Began on the shop floor engaging with celebrity clients in luxury retail, later managing PR and the online store. Cultivated strong relationships with stylists and magazine editors to secure press coverage, while driving marketing initiatives and overseeing e-commerce operations.
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