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Network Power<100 people
Roles
🔥100%
Startup Founder
💸100%
Marketing
✨100%
Business Owner
Geos
🇬🇧100%
United Kingdom
Work Background
Director of Community Engagement and Marketing
YMCA of Central New MexicoDirector of Community Engagement and Marketing
Mar. 2024United States-Direct marketing for two branches and ten programs -Manage brand identity for nationally recognized nonprofit organization -Lead multi-member project teams -Coordinate $10,000-a-month Google Ad Grant -Achieved 11% growth in website traffic and social media following in 2024 -WordPress website design -SEO strategy -Manage multi-channel advertising campaign -Directed six video productions in 2024, including photo shoots, site prep, wardrobe, casting, and scriptwriting -Spearhead Annual Support Campaign and direct stakeholders -Fundraising efforts resulted in over $300,000 raised in 2024 -Responsible for grant writing -Planned and supervised six special events in the last 12 months, including a 600-attendee family event -Graphic design using Adobe Creative Suite and Canva
VP of Marketing and Development
All World Travel, Inc.VP of Marketing and Development
Jul. 2023-Directed marketing and brand strategy -Planned and supervised special events, including 36-vendor travel show -Led a multi-disciplinary marketing team -Increased social media engagement by 178% in 30 days -Led WordPress website redesign, including content updates and SEO strategy -Media buying for digital, print, and broadcast ads -Developed relations with co-op advertising partners
Real Estate Broker Associate
Keller Williams Realty, Inc.Real Estate Broker Associate
Jun. 2021 - Sep. 2022-Showing Partner for the dynamic “Your Casa Team” at KW
Marketing Director
Goodwill Industries of New MexicoMarketing Director
Feb. 2016 - Oct. 2022-Directed marketing for 15 stores, 14 donation centers, and 9 programs -Managed brand identity for top nonprofit organization -Managed budgets up to $500,000 -Collaborated with multi-member project teams -Reached 11,000,00 digital impressions in 2021 -Reduced CPM by 50% in 2022 -Directed 15 video productions, including photo shoots, site prep, wardrobe, casting, and scriptwriting -Fielded and directed responses to news media and related inquiries -Improved database opt-ins by 300% in 30 days -Produced grand opening campaign generating largest sales volume in Goodwill’s 81-year history -Success resulting in stakeholders approving 80% increase in digital spend -Completed 305-page website rebuild in 45 days -Designed and implemented organization's first SEO strategy -Coordinated $10,000-a-month Google Ad grant -Managed 30+ digital ads and 6+ broadcast ads
Marketing Coordinator
Goodwill Industries of New MexicoMarketing Coordinator
Feb. 2016 - May. 2019Albuquerque, New Mexico Area
Marketing Consultant
Coldwell Banker Legacy Real Estate GroupMarketing Consultant
Oct. 2014 - Feb. 2016-Graphic design -Copywriting -Digital presentation layout -Social media and marketing consultation -Served over 100 licensed Real Estate professionals
Internet Sales Director
American General MediaInternet Sales Director
Jun. 2010 - Dec. 2010-Directed online presence for 6 stations -Focus on website UX -Deployed streaming radio stations -Developed an online loyalty club -Managed social media and other digital assets
Sales Manager
KHFM Classical 95.9 & 102.9FMSales Manager
Jun. 2010 - Dec. 2010
Digital Media Account Manager
LIN Television (KRQE & KASA)Digital Media Account Manager
Oct. 2008 - Nov. 2009-Engaged in sales and administration of online display campaigns -Trained in use of ComScore, Media Audit, and Webtrends -Planned and executed the 2008 New Mexico Business Expo. 80 vendors. 400 attendees -Conducted website analysis and global marketing reviews for clients
Digital Marketing Consultant / Owner
Pam Russom, LLC dba Red Internet AgencyDigital Marketing Consultant / Owner
Sep. 2008 - Dec. 2018-Designed and implemented marketing strategies -Heavy focus on SEM, website design, content marketing, and social media -Monitored analytics and provided reporting to optimize conversions -Proficient content creation and production experience -Founding member of an SEO firm -Google AdWords Certified
Marketing Director
American PolySteelMarketing Director
Jan. 2002 - Dec. 2004-Expanded and implemented a national multi-media marketing campaign -Traveled the country providing disaster relief and education on safe building practices -Created corporation’s first communication platform for 220 nationwide distributors -Arranged corporate conventions, including training sessions and off-site events for 600+ attendees
Marketing Consultant
KFLH, KKJY, KRKE, KAGM, KHFM, KLVO, KABG, KKIM, KDLWMarketing Consultant
Jan. 1999 - Dec. 2008-Guided branding strategies and marketing campaigns for 200+ businesses -Launched broadcast and digital ad schedules -Extensive event planning -Won the Gabriel Media Top Performer award in 2006, 2007, and 2008 -Planned and executed the 2007 New Mexico Business Expo -Conducted industry research -Copywriting

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