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Work Background
Good & Honest Co.PR MANAGER
Sep. 2024 - Mar. 2025Relationship building with clients, colleagues and media – face-to-face, online & via telephone Proactive and reactive media engagement, including identifying new opportunities to promote clients and reacting quickly to events Researching target media, producing distribution lists and compiling forward features. Researching, writing and distributing press releases Drafting copy for client collateral, direct mail campaigns, newsletters, websites, feature articles, adverts and other marketing materials Collating, analysing and evaluating media coverage with appropriate metrics Assisting in client event planning, organisation and management, including press conferences and promotional events Attend client meetings to take project briefs and to review ongoing projects, taking notes and producing client contact reports to summarise any agreed actions and time schedules for delivery Preparing regular client reports Arrange client photography and attend photo shoots as required Deal with clients on a day-to-day basis by telephone and email to progress jobs, gain authorisation and sign-o on job briefs, provide quotations on new jobs, secure client purchase orders, raise client invoices and any other general client requirements Assist the PR Account Director in researching and preparing presentation and proposal documents for identied new business opportunities Data cleansing and proling – research and qualication of client campaign data, purchase of data lists and mail merge to support distribution of client communications Maintenance of all client les, ensuring that job bags are maintained and kept up-to-date on a day-to-day basis
Bloom & GrowSocial Media Strategist
Mar. 2023 - Feb. 2024Developed social media strategies to increase engagement and brand awareness.
Spring PharmaHead of Public Relations
Jan. 2019Develop comprehensive marketing communications plans including strategy, goals, budget, and tactics. Create and implement media relations strategies, securing high-level placements in print, broadcast, and online media. Coordinate all public relations activities and collaborate with social media teams to engage audiences across traditional and new media. Leverage existing media relationships and cultivate new contacts within business and industry media. Manage media inquiries and interview requests. Draft and distribute content for press releases, byline articles, and keynote presentations. Monitor, analyze, and communicate PR results quarterly. Evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis. Build relationships with thought leaders to enhance industry awareness. Stay updated on industry trends affecting clients and provide strategic communication recommendations.
HegenHead of Public Relations
Oct. 2018Kuala Lumpur, MalaysiaDevelop and implement marketing communications plans. Create media relations strategies for high-level placements. Coordinate all public relations activities. Direct social media team to engage audiences across various media. Cultivate new media contacts and manage existing relationships. Handle media inquiries and interview requests. Create press releases, articles, and presentations. Analyze and report PR results quarterly. Identify opportunities for partnerships and sponsorships. Build relationships with industry thought leaders. Keep abreast of industry trends and advise on communication strategies.
GROW & GLOW PROwner
Aug. 2018Operate a boutique PR firm specializing in influencer marketing and close-knit events. Provide personalized public relations services tailored to clients' needs.
Sri Dalima PropertiesHead of Public Relations
Jun. 2018Oversee fundraising, marketing, public relations, and communications. Develop and implement strategic plans for fundraising and marketing. Promote public awareness of organizational activities. Assist CEO with presentations, tours, and training. Coordinate design, printing, and distribution of marketing materials. Build community stakeholder relationships to advance organizational goals. Manage social media plans and agency websites. Maintain brand standards and align activities with the organizational mission.
Rakita 107.9 FMNews Correspondent & Radio Announcer
May. 2016 - May. 2018Organize meetings, interviews and schedules including interviewing guests via telephone or in-person Prepare and rehearse script for news ans news summaries. Undertaking relevant background research and choosing relevant news for the station prior meeting with programme directors to discuss news topics.
AstroNews & Traffic Announcer
Nov. 2015 - Mar. 2016Kuala Lumpur, MalaysiaAnnounced news and traffic updates for Hitz FM, Mix FM, and Lite FM.
RTM RADIOTRAXX FM RADIO DJ
Aug. 2015 - Oct. 2015Bangsar MalaysiaTrained and performed on-air duties for Traxx FM.
marcus evans GroupMarketing Executive (LARGE SCALE EVENTS) - Middle East & South Africa
Feb. 2015 - Apr. 2016Kuala Lumpur, MalaysiaManaged marketing and PR campaigns for large-scale events. Researched and acquired supporting organizations and media partners. Planned advertising timelines and executed multiple events. Fostered relationships with partners and media for event promotion. Generated content and managed event websites. Drove SEO initiatives and monitored ROI of marketing activities. -Researching, identifying and acquiring supporting organizations and international publications, reporters, bloggers based on credibility, industrial and geographical relevance to increase brand exposure Negotiating contracts and drafting of barter partnerships per events -Planning of advertising and promotional timelines and execution of multiple events -Fostering and maintaining good relations with various partners,endorsers and media partners to ensure smooth and continuous collaboration for current and future events - Generating content and copy-writing of advertisements, press releases per event, post event reports, marketing campaigns, and conduct speaker interviews. - Creating, updating & maintaining event websites per events. - Driving SEO initiatives through managing web marketing, researching, writing and distributing press release to partners and news portals and listing events on event listings sites - Approaching relevant LinkedIn groups for relevant events for promotions - Tracking and monitoring ROI of marketing activities and campaigns to drive revenues -Handling delegate, speaker and sponsor inquiries -Generating revenue through converting inquiries to delegate.
Primeworks Studios Sdn. Bhd.Broadcast Journalist
May. 2014 - Jun. 2015Kuala Lumpur, MalaysiaBroadcast Journalist & Studio Director Primeworks Studios Sdn. Bhd. May 2014 - Jun 2015 (1 yr 2 mos) Kuala Lumpur, Malaysia Produced and presented stories for various segments. Directed studio operations for live shows. Managed studio floor and coordinated with production teams.
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