I’m Sofea Mastan — a PR strategist, community builder, and founder of the Grow & Glow ecosystem (Grow & Glow Mama, Grow & Glow PR, and Grow & Glow Wellness). With over a decade of experience in the media and public relations industry, I specialize in helping health, wellness, lifestyle, and skincare brands create authentic connections with their audiences through storytelling, influencer marketing, and community-driven activations.
My journey began in the media world in 2012, where I developed a strong foundation in communications and brand engagement. After becoming a mother, I leaned into my passion for community building and launched Grow & Glow Mama a safe space that empowers mothers while supporting brands in creating meaningful conversations. Since then, I’ve expanded into wellness initiatives for companies, boutique PR services for niche brands, and sports communities like Bila-Bila Pickleball.
What sets me apart is my heart-led approach: I believe campaigns shouldn’t just make noise — they should create impact, trust, and memorable experiences. I’ve had the privilege of working with international and local brands on press releases, influencer activations, high-touch events, and long-term PR strategies, always with the goal of turning brands into communities.
On Intch, I’m looking to connect with founders, brand leaders, and collaborators who share the same belief: that meaningful engagement and strong storytelling are the keys to sustainable growth.More...