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Network Power<100 people
Roles
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Marketing
✨50%
Business Owner
👍50%
Sales & BizDev
Geos
🇺🇸100%
United States
Work Background
FreelanceSenior Freelance Content Producer
Jan. 2015Los Angeles Metropolitan AreaFreelance Creative Content Producer for Beauline, Pop Pop (SheinX), Wild West Picture Show Productions for AT&T, attn: Beauline Media for Near East Couscous How to translate a full recipe into social media bites? This was to issue that I was intent on solving. In these spots for Pepsi Brands' Near East Couscous. We had only a limited amount of time to get everything we needed for all social platforms (Tik Tok, Instagram, X, Facebook) with Tamera Mowry. By featuring Tamera naturally in her element of her home, we were able to bring out her personality and that alone made the spots so successful they ran for over 6 months on all platforms. Pop Pop Entertainment for the Shein X Fashion Design Challenge Shein's challenge was wanting to be seen as something more than fast fashion. So we decided the best way to do that was to feature unknown designers and show the talent behind the fashion. Premiering internationally across all social channels including Facebook, Instagram, X, Tik Tok resulting in a deeply engaged worldwide audience. Wild West Picture Show Productions for AT&T Network "Undeniable" The challenge was aligning AT&T Content campaign goals in a way that felt authentic with the high profile athletes such as George Brett, Rod Woodson, Ray Lewis, and Cheryl Miller. The best strategy was marrying AT&T's brand message of "best in the field"/undeniable with the athlete's stories of how they became undeniable themselves.
FreelanceFreelance Long Form Creative Producer
Jan. 2014 - Nov. 2022Los Angeles, California, United StatesFreelance Creative/Story Producer for Long Form including series, shows, and films. Selected projects: "United States of Arts" for the National Endowment for the Arts, "In the Spirit" for Sunny Side Up Productions, "What Am I Eating" for Max, "Chelsea Does Racism" for Netflix. FireStarter Studios, "United States of Arts", for National Endowment for the Arts For this series, we initially had to deliver 10 episodes in 8 weeks, which meant keeping in close contact with key stakeholders as content was developed quickly and getting approvals along the way, not typically the way it's done. I personally produced 37 of the (eventually) 65 episode series and our team was recognized for our work with 2 Emmy nominations and 2 Producers Guild Award nominations. Intellectual Property Corporation (IPC), for MAX and Discovery+ Working with industry legends Jon Taffer and Robert Irvine in an all-out Restaurant renovation grudge match for Discovery+! Here I threaded the various twists and turns of the culinary competition that was carefully orchestrated, emphasizing narratives that tied up all the loose ends. Borderline Amazing Productions, "Chelsea Does Racism" for NETFLIX Dealing with divisive topics with humor and a touch of offensiveness (but never without honesty) is Chelsea Handler's modus operandi. Our team had to translate her onstage persona into a series of scenes that exploited (in a good way) her persona but also led to laughs and deeper understanding. The "Racism" episode was voted "best of the series' by EW magazine.
FreelanceFreelance Agency Producer
Mar. 2012 - Dec. 2013Los Angeles Metropolitan AreaI was an in-house Agency Producer in both New York City and Los Angeles, working for Threshold Interactive, Havas Lynx, and Hearst Magazines (as a mobile product manager). Threshold Interactive: I was brought on board at Threshold Interactive as Lead Senior Producer. In my role, I supervise a team of producers, run daily team stand-ups, lead communication with multi-national brand’s tech leads. I also oversaw web deployments, mobile, and integrated web and video campaigns (English/Spanish) for a Pepsi Brands. Havas Lynx: Producing a digital magazine, branded content and applications for a major aircraft company. Working in Adobe's DPS platform, integrating salesforce.com tracking and user registration via HTML 5 widget. Producing videos in 4K Ultra HD digital cinema format, production and post-production. Hearst Magazines: I produced and developed apps and digital content delivery systems across Hearst’s digital products, with an emphasis on user experience, product roadmaps, audience engagement, business analysis, and HTML 5 ads. Titles include Esquire; O, the Oprah Magazine; Cosmopolitan; and others on Apple Newsstand, Kindle, NIM, Zinio, and Google Play.
Medicus Life BrandsSenior Project Manager
Mar. 2011 - Jul. 2011Developing comprehensive workflow and digital solutions for all projects and brands. Produce and project manage digital and traditional projects, including the development and production of iPhone/iPad/Android apps, Wii games, Tablet presentations, websites, interactive kiosks, Adobe Flash projects, mobile applications, HD videos, and online video syndication.
THE CEMENT BLOCProject Manager
Jan. 2011 - Jan. 2011Worked on iPad enterprise presentations, websites, banner ads
LLNS (formerly Lyonheart)Digital Producer
Mar. 2010 - Mar. 2011Produce and project manage digital projects, including the development and production of iPhone apps, Wii games, Microsoft Exploria CUE presentations, websites, interactive kiosks, Adobe Flash projects, mobile applications, HD videos, and online video syndication. First to integrate new digital workflow combining agency process with staging sites to review work-in-progress’ and digital routing, preserving internal processes while preserving budget. Shot and produced short video featuring agency projects at ASH convention in 2010. Project budgets ranged from $15,000 to $1.8 million. Clients include several Fortune 100 companies.
NBC UniversalProducer-Director [contract]
Jan. 2010 - Feb. 2010Working on a series of NBC New York Promotions to air during the 2010 Winter Olympics.
IEEEDigital producer-online video series [freelance]
Jul. 2008 - Jan. 2011SPECTRUM VIDEO/IEEE.ORG Produce, edit and direct Spectrum magazine's online video content focusing on science and technology stories. Videos are often featured on YouTube's Science channel, resulting in tens of thousands of hits per month.
Harrison and StarInteractive Account Executive
Jan. 2008 - Jan. 2010I manage multimedia projects for various clients, including development and production of multimedia animations, HD videos, online video syndication, interactive activities, websites, web and mobile applications. Clients include several Fortune 100 companies.
22clicks / Harrison and StarInteractive Producer/Account Executive
Jan. 2008 - Jan. 2009Project managed convention animations, websites, video production, e-marketing tactics for interactive division of Harrison and Star.
SI Kids (Sports Illustrated Kids)BobbleCenter web series
Apr. 2007 - Dec. 2007Created and produced a satirical online series for Sports Illustrated Kids for the relaunch on sikids.com. During its run, BobbleCenter was the most popular content on the site.
Current TVContributor- independent producer
Jan. 2005 - Jan. 2008I created, produced, and directed 13 episodes of "Hooking Up: Real Stories of Love, Sex and Relationships", a short-format reality/documentary cable series about single men and women aged 18 to 35 living in New York City and in the Midwest. The president of Current TV named the pilot episode "one of his favorites" on the network and I was named "Producer to Watch" by Current in 2006.
Sony Pictures EntertainmentWheel of Fortune Contestant Search Host
Jan. 2000 - Jul. 2003I was the "Pat Sajak of the road", hosting live contestant searches for Wheel of Fortune for crowds up to 5,000. I also did live TV, radio and print interviews acting as the Wheel of Fortune spokesperson in local markets.
New York Life Insurance CompanyInsurance Agent
Los Angeles Metropolitan Area
Beauline Media
Los Angeles Metropolitan Area
arbor
Los Angeles Metropolitan Area
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