Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Clark PacificContent Marketing Manager
Dec. 2024West Sacramento, California, United StatesAs Content Marketing Manager, I lead the creation and execution of strategic content initiatives that support company goals and strengthen our brand presence across multiple channels. My role focuses on hands-on content development, social media strategy, and cross-functional collaboration to ensure cohesive and compelling messaging. 🔹 Develop and execute multi-channel content strategies across web, social media, email, and PR.
🔹 Manage a dynamic content calendar to align with marketing objectives and audience engagement.
🔹 Serve as the voice of the brand on platforms like LinkedIn, Instagram, and Facebook, driving awareness and engagement through targeted content.
🔹 Oversee social media ad campaigns, optimizing targeting and performance based on data insights.
🔹 Collaborate with internal teams and creative partners to ensure consistent messaging and brand alignment.
🔹 Manage content workflows and marketing communication projects from planning through execution.
🔹 Maintain and organize digital assets, including video and photography, for marketing and business development.
🔹 Partner with photographers to capture compelling visuals that support storytelling and project promotion. This role requires a balance of creativity, strategic thinking, and attention to detail—driving impact through clear communication and aligned branding.
UC IrvineDigital Marketing Bootcamp Instructor
Dec. 2023 - Dec. 2024Passionate Instructor specializing in an 18-week immersive digital marketing bootcamp. Dedicated to equipping students with the skills to conceptualize and implement effective marketing strategies. My expertise spans campaign development, user acquisition, digital advertising, content marketing, retention strategy, SEO, optimization, retargeting, and data analysis. I guide students through hands-on experiences with leading marketing tools and technologies, such as Google Ads, Google Analytics, Twitter and Meta Ads Managers, and WordPress. My commitment lies in empowering students to navigate the dynamic digital marketing landscape, fostering a deep understanding of marketing fundamentals, and honing advanced campaign strategy and analysis skills.
Mastagni Holstedt, A Professional CorporationChief Executive General Manager
Oct. 2022 - Mar. 2024Sacramento, California, United StatesI managed a dynamic team of 25+ support staff across four departments, fostering collaboration and achieving organizational goals. By aligning operational department objectives with broader business goals, I strategically drove success. My responsibilities included financial analysis for informed decision-making and implementing training standards that enhance employee retention and fuel revenue growth. Notably, I spearheaded innovative process optimization, resulting in a 20%+ boost in productivity which lead to an in revenue due to new cases. These achievements highlight my commitment to driving efficiency and success within organizations.
Laurel Springs SchoolSocial Media Manager
Dec. 2021 - Oct. 2022• Managed the editorial calendar and production of all organic media for the brand including Facebook, Instagram, Twitter, LinkedIn and YouTube, as well as blog posts and web page development
• Managed online paid advertising including ads across Meta, YouTube ads, and Google Search, Display and Discovery ads with a $100,000 monthly budget
• Created short and long form content for the website and blog ensuring SEO standards are being met across all domains
Michigan State UniversityTeaching Assistant
Oct. 2021 - Mar. 2023• Tracked student progress through homework and projects
• Collaborated with other TAs to run a smooth bootcamp
• Worked with the bootcamp instructor to fill in gaps based on my experience
• Taught 3 of 18 weeks as the specialist in Paid Advertising, Social Media and Website Analytics
GoogleAccount Strategist
Mar. 2020 - Jul. 2021Ann Arbor, MichiganPrioritized growth opportunities for a $25M portfolio of 55 emerging companies across all industries. Worked as a strategic consultant with C-level executives I advised them how to drive top-line contribution through Google Marketing products.
ZappiContent Marketing Manager
Sep. 2019 - Mar. 2020Greater Boston AreaThe owner of Zappi's online presence, I managed all brand social media channels, website content and Zappi's blog. I harnessed the power of good content to drive traffic, engagement and demand generation.
ZappiDigital Engagement Strategist
Jan. 2019 - Sep. 2019Greater Boston AreaThe primary owner of Drift (chatbot) on Zappi: Making, editing, and iterating Drift Playbooks with the goal of lead generation and meetings booked. I harness the power of conversational marketing and roll out the red carpet for every site visitor to Zappi.io. Owner of all Social Media for Zappi, I am responsible for growing our social presence. As a member of the Content Team, I contribute to our blog and help build new webpages as we expand our offerings on Zappi's website.
ZappiGlobal Solutions Coordinator
Jul. 2018 - Dec. 2018Greater Boston Area• Created 10+ new chatbot scripts through Drift for the company website
• Increased product awareness levels and grew profit through effective analysis of product features and customer needs
• Worked with the marketing team in order to discover opportunities from various paid and organic sources
• Influenced (first contact) for over $100k in net new business
USA HOSTELS, SAN FRANCISCO, INC.Night Manager
Sep. 2016 - Mar. 2017San Francisco• Ran front desk, check patients in, update advertising initiative to enhance business.
• Manage and perform all MOD duties as specified by company staff.
• Run night audit to ensure hostels specs are updated nightly.
Southwest University of Science and TechnologyEnglish Professor
Feb. 2016 - Jul. 2016Mianyang, Sichuan, China• Provided an environment where 90 university students of all age and skill levels were able to comfortable talk in English about topics of their choice
• Wrote 3 university midterms and final examinations for freshman, sophomore and graduate-level English students
• Managed a team which built 3 new classes for building phonetic awareness in children ages 6 to 10
• Managed a team that developed a new curriculum for primary school children that focused on using phonetics to grow language skills
Muizenberg Beach ClubCommunity Organizer
Jan. 2016 - Feb. 2016Cape Town Area, South Africa• Fostered an environment that at-risk young men wanted to participate in 5 days a week to further personal and academic growth
• Drafted and published weekly blog posts and biweekly Instagram posts on the official website and account to highlight the achievements of the young men who participated in the program
Intch is a Professional Networking App for the Future of WorkSee more people like Caitlin on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1125995 people
16
Business Owner
16
Creative
19
Communications Professional, Digital Content Creator
443974 people
19
Communications Professional, Digital Content Creator
15
Production Assistant
18
Freelance Copywriter