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Work Background
The Little Llama FirmFounder & Partner
Apr. 2024New York Metro AreaWe specialize in content creation + marketing and communication collaborations for companies, investors, agencies and nonprofits.
Bloomberg Industry GroupChief Marketing & Communications Officer
Jul. 2018Washington, DCLead the marketing and communications team for the government, legal and tax division of Bloomberg LP. Together, we overhauled the marketing strategy, rebranded the former Bureau of National Affairs, revitalized corporate communications with a focus on people and launched a new sales-enablement function, contributing $75 million in gross sales since 2019. We also won Ragan's CSR & Diversity Award for CEO Communication.
BloombergChief Marketing & Communications Officer, Bloomberg Industry Group
Jan. 2018 - Dec. 2024Washington, DCI led the 60-person marketing and communications team for the government, legal and tax division of Bloomberg LP. * Built a new sales enablement function, contributing more than $100 million in gross sales, and supported award-winning product launches for Bloomberg Law, Bloomberg Tax and Bloomberg Government. * Overhauled the marketing strategy, including rebranding the former Bureau of National Affairs. * Revitalized corporate communications with a focus on people while also supporting successful union negotiations and talent development programs for the engineering and sales teams.
Bloomberg LPChief Marketing & Communications Officer, Bloomberg Industry Group
Jan. 2018 - Dec. 2024Washington, DCI led the 60-person marketing and communications team for the government, legal and tax division of Bloomberg LP. * Built a new sales enablement function, contributing more than $100 million in gross sales, and supported award-winning product launches for Bloomberg Law, Bloomberg Tax and Bloomberg Government. * Overhauled the marketing strategy, including rebranding the former Bureau of National Affairs. * Revitalized corporate communications with a focus on people while also supporting successful union negotiations and talent development programs for the engineering and sales teams.
BloombergCOO, Global Marketing
Jan. 2015 - Dec. 2018LondonI served as Bloomberg's International CMO managing 100+ employees and agency partners in 6 international locations and an $80 million global budget. * Developed a multi-channel campaign for the Bloomberg Terminal that could scale to any emerging market, from Asia to Latin America. Rooted in the concept, "the future lives here," this multi-lingual, multi-country campaign drove brand awareness with print, TV, search and display advertising, combined with special analysis reports that fueled demand generation. The team won the Global Ace Award from the ANA/BMA. * Produced the award-winning "UK Innovators" program, a survey of the 50 people changing how the UK lives, works and thinks. Project resulted in unsolicited advertising interest from banks and tech firms in Europe and Asia. * Coordinated dozens of communications projects to support the opening of Bloomberg's new European headquarters and the restored Temple of Mithras, a Roman landmark in the City of London.
BloombergDirector, Digital Marketing
Jan. 2010 - Dec. 2015New YorkI managed the team that built and operated all of Bloomberg's websites, email and social media programs based on the news, data and analysis the company produced on a daily basis. * Established Bloomberg's digital footprint, which today accounts for more than $60 million in Web-originated sales for the Bloomberg Terminal. Won awards for information and reporting design from Corporate Register, IDSA and BMA. * Organized Bloomberg's first content, design and technology team to systematically create and distribute the company's brand story. Total social media following across platforms exceeds 3.6 million. * Converted Bloomberg's news and market data to be featured on custom digital billboards and at client locations in London, New York and Dubai.
Bloomberg LPCOO, Worldwide Marketing
Jan. 2010 - Dec. 2018London & New YorkJoined Bloomberg as a Digital Marketing Manager in New York and quickly progressed through a series of promotions to become the Global Head of Marketing Communications and COO for the worldwide marketing team. Managed employees in 6 international locations and an $80 million global budget. * Established Bloomberg's digital footprint, which today accounts for more than $45 million in Web-originated sales for the Bloomberg Terminal. * Built Bloomberg's first content, design and technology team to systematically create and distribute the company's brand story. Total social following across platforms exceeds 3 million. * Produced the UK Innovators program, a survey of the 50 people changing how the UK lives, works and thinks. Project resulted in unsolicited advertising interest from banks and tech firms in Europe and Asia. * Coordinated dozens of marketing communications projects to support the opening of Bloomberg's new European headquarters and the restored Temple of Mithras, a Roman landmark in the City of London. * Converted Bloomberg's news and market data to be featured on custom digital billboards and at client locations in London, New York and Dubai. * Introduced job swap and leadership residency programs for high-potential marketers across Bloomberg.
GEGlobal Director, Digital Media
Jan. 2004 - Dec. 2010Fairfield, CTI led GE's digital media programs for brand and advertising worldwide and managed 100+ creative and technical team members. I introduced new storytelling platforms and first-of-a-kind campaigns for GE’s energy and health initiatives. * Started GE Reports, a daily news service for media, analysts and shareholders. The site has been described as “surprisingly blunt and free-range” by IR Magazine and “a nice variation on the blog” by the Financial Times. * Produced plugintothesmartgrid.com, a unique 3-D web experience about GE’s environmental technologies, which attracted more than a million visitors. Won a Cyber Lion and a Clio for use of augmented reality. * Devised the first-ever digital takeover of Times Square by a company, including a live photo event on World Health Day. BrandWeek named GE a “Guerrilla Marketer of the Year,” and a new advertising model was born – the Times Square “digital roadblock.” * Launched live, Internet-only broadcasts that enabled more than a million consumers and investors to communicate in real time with GE’s CEO. The first live event generated more than 30 news clips, plus kudos from Wall Street analysts. * Transformed ge.com into a leading corporate website, garnering more than 25 industry awards for innovative content, design and technology. * Developed insideGE, the company intranet, with built-in social networking tools, winning the Nielsen Norman Group award for Top 10 Intranets.
IBMWorldwide Leader, Web Strategy
Jan. 2002 - Dec. 2004New YorkI created IBM’s first interactive sales demo for the "Component Business Model," a fledgling consulting project that went on to become a $1 billion business. I also implemented the content delivery strategy to support IBM’s award-winning “Deeper” and “On Demand” advertising campaigns.
PricewaterhouseCoopersManaging Editor
Jan. 1998 - Dec. 2002Washington, DCI directed the business, technical and editorial operations of pwc.com, managing an annual budget of $7 million and 25 country-specific websites. * Developed and launched the BusinessWeek Handheld Edition, a joint venture between McGraw-Hill and PwC to deliver business news and market data to subscribers’ handheld devices. The service debuted at the World Economic Forum in Davos and became the cornerstone of BusinessWeek’s mobile publishing program. * Created and produced the Telecom Insider, a web-based news and information service on the PointCast network. Direct marketing of service made it the largest industry channel among enterprise subscribers.
NextWave Wireless Inc.Communications Officer
Jan. 1996 - Dec. 1998Washington, DCManaged public relations and investor relations for NextWave Telecom Inc., a multi-billion-dollar wireless communications start-up, which was acquired by Verizon Wireless. Served as company’s primary spokesperson for all major media outlets and trade publications.
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