SavantaDirector/Senior Director Marketing – Savanta
Mar. 2020 - Jan. 2025London Area, United KingdomSavanta is a global data, market research and advisory company providing clients with powerful data, empowering technology and high-impact consulting. - Management of global marketing activity executing the strategy to the business plan.
- Management of brand identity and demand generation activity including website, SEO, awards, PR publications and sponsorships.
- Creation and implementation of global modular websites (UK, US & EMEA). - Execution of SEO strategy focusing on Google advertising - key terms/phrases, organic SEO to optimise website to rank higher in unpaid, or "organic," search engine results, and technical SEO to search engines can crawl, index, and rank it effectively.
- Worked alongside CRM lead to implement global Salesforce CRM (from HubSpot) to centralise customer data, track customer journeys and streamline the lead generation process. - Strategising, planning, and executing award submissions to enhance brand visibility and increase brand visibility.