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Work Background
AdMozaikFounder | Retail Media Monetization & E-Commerce Trader
Jul. 2025Istanbul, TürkiyeDrive revenue growth at AdMozaik by integrating media, trade, and e-commerce strategies effectively. • Established a robust digital advertising framework that increased client engagement and sales. • Implemented data-driven approaches to optimize marketplace performance and distribution channels. • Cultivated partnerships that expanded our reach in the retail media landscape, enhancing brand visibility.
MeTime VenturesSenior Vice President of Slowing Down (Sabbatical Leave)
May. 2025Worldwide📖 This time, the project is personal
🌱 Learning, unlearning and reimagining
🧭 Designing what’s next. Mindfully
🚀 Rethinking impact, designing purpose
🔍 Exploring new ideas, inside and out
VodafoneNew Business Growth, Senior Manager
Sep. 2022 - May. 2025- Established Retail Media, Travel & Leisure (seyahatyanimda.com), and Gaming new business units for Vodafone
- Achieved and executed commercial strategies to drive 300M ₺ revenue stream including with %80
profitability in two and half years LRP target
- Became a casestudy & leading country for Vodafone HQ to drive Retail Media business in EU
subsidiaries to monitize their loyalty app's & 1st party data - Built strong relationships with top advertisers, media agencies and stakeholders to ensure long-term partnerships and sustainable business
- Led 20 people of cross-functional teams to achieve project milestones and deliver high-quality results
- Reduced costs, optimized resource allocation, and improved profitability efficiency in managing
projects
- Mentorship for junior & mid-manager colleagues to support their development skill sets and career progression within the organization
Hepsiburada (NASDAQ: HEPS)Head of New Business & Retail Media (HepsiAd)
Feb. 2021 - Aug. 2022- Established Hepsiburada retail media business, integrating AdTech solutions with 1st party data
including with internal and external advertising products
- Drove revenue growth exceeding 100M+ ₺ within 18 months from scratch to succeed the company target
- Forged strategic partnerships with top advertisers and media agencies to expand HepsiAd market
presence
- Led the development of self & managed service AdTech proprietary solutions such as; Sponsored
- Product & Brand internal Search Ads, Programmatic Display (Internal HB placements & External
Google Network), and Meta Collaborative Ads tailored for SMEs & Major Advertisers
- Built a team of Ad sales partnership, AdTech operations and Product to led the business via 12 people
Samsung ElectronicsHead of Digital & Data-Driven Marketing
Sep. 2016 - Sep. 2020Istanbul, Turkey- Implemented end-to-end data-driven marketing strategies across digital and offline channels
- Managed P&L and oversaw multimillion-dollar marketing budgets to maximize ROI
- Led a team of 12, driving CRM, loyalty programs, digital media, e-commerce growth, and brand marketing initiatives
- Managed a team of digital professionals, fostering a collaborative environment that encouraged creativity and innovation
- Conducted competitor analysis regularly to stay ahead of industry trends and identify opportunities for differentiation within the market
- Streamlined digital marketing efforts for higher conversion rates by conducting thorough data analysis and adjusting campaigns accordingly
- Developed comprehensive digital roadmaps outlining short-term and long-term goals for company growth within the digital sphere
Eldenkiralik.comCo-Founder
Nov. 2014 - Jul. 2016Company Overview: Eldenkiralik.com was a pioneering online marketplace
for travel and short-term accommodation, offering secure home rentals,
seamless shared payment solutions, and curated local experiences - Designed and optimized customer experience by leveraging behavioral analytics and market insights
- Defined and implemented go-to-market (GTM) strategies for expansion into Turkey, Greece, and Italy
- Developed brand identity and communication frameworks, integrating media and content marketing strategies
- Built strategic alliances and monetization partnerships to accelerate user acquisition and retention
MicrosoftMarketing Communication Manager
Apr. 2012 - Oct. 2014Istanbul, Turkey- Led integrated ATL & BTL campaigns, overseeing brand messaging and media strategy
- Managed large-scale B2B campaigns, including Microsoft's high-profile sponsorship collaborations with Galatasaray SK and XBOX
- Designed and executed GTM strategies for Office 365, Windows Azure, and Windows 8, ensuring market penetration and adoption
- Developed comprehensive marketing strategies that drove lead generation and boosted sales performance.
- Managed relationships with external agencies for graphic design, copywriting, SEO optimization services to enhance campaign effectiveness.
- Implemented social media strategies that attracted new followers while engaging existing ones more deeply into the brand story.
- Monitored industry trends and competitor activity to inform ongoing marketing strategy adjustments.
MicrosoftDigital Marketing Manager
Nov. 2009 - Apr. 2012Istanbul, Turkey- Designed and executed high-impact digital marketing campaigns, significantly increasing brand visibility and web traffic
- Managed end-to-end social media growth strategies, influencer marketing initiatives, and agency collaborations
- Led optimization of Microsoft's regional product websites, localization strategies, and lead generation infrastructure
- Increased website traffic by developing and implementing a comprehensive SEO strategy
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals
- Developed and executed A/B testing strategies to optimize campaign performance
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages
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