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Work Background
Carly Ward Owen CreativeFounder + Creative Director
Aug. 2023N SHORT: Foundational branding, storytelling + messaging, and the stuff you hate doing (aka deck design + collateral)
Clients: Milwaukee with Kids, Hannah's Kitchen, Aritex, 11 Million Acres, CarePool, Ameya Pawar for Governor, Lourdes & Lorraine, BlueLine Technology, Minimal Fandom, Puls, Nebia, Farpoint Development, Sterling Bay, Decennial Group, GreebLight Mobility
> Branding, marketing, and presentation support for startups, individuals, and corporate brands
> Print management and deliverable strategy for identity, events, and direct marketing campaigns
> Collaboration and brainstorming for presentations, pitches, and marketing initiatives
FCB GlobalCreative Director
May. 2020 - Aug. 2023United States, ChicagoIN SHORT: Build distinctive brands and teams to bring those brands to life through digital, event, print, and more.
Clients: Discover, HP, NextEra Energy, Diners Club International, Boeing
> Lead creative on our enterprise clients, mainly B2B but also B2C, bringing a customer-centric focus to design systems, integrated campaigns, and technology
> Cover a wide spectrum of client types - from AOR relationships to more executional program management - and find ways to bring unique thinking to all of them
> Work closely with my team to find strengths and weaknesses for each of them, and navigating the agency to find opportunities for them each to grow
> Foster culture and rapport within client teams so we all stay connected, especially in the hybrid working world we're all in right now
IrisDirector, Brand + Content
Apr. 2019 - May. 2020United States, ChicagoIN SHORT: Directing, guiding, and telling our agency's story through marketing and new business activities: pitches, proposals, case studies, and content.
> Led the development of pitches, presentations, case studies, agency marketing, and other stories we tell as Iris
> Concepted, crafted, built and deployed digital assets and content series like emails, social posts, thought pieces, and web pages
> Guides and crafted strategy, messaging, and creative for agency marketing campaigns
> Aligned closely with strategy and creative to develop concepts and present to potential clients
> Collaborated with new business teams in North America and abroad as well as US agency leaders throughout North America to find and take advantage of new business opportunities by assembling the strongest possible teams and stories from across the region
> Presented to and liaised with potential clients to gain an understanding of their business and how we can best work together
> Led on the creation of agency-branded content, including case studies, award entries, newsletters, and specialty campaigns (e.g., International Women's Day content, Holiday campaigns)
IrisDirector, Creative Strategy
Aug. 2017 - Apr. 2019United States, ChicagoIN SHORT: Bridging the gap between creative + strategy so brands + campaigns make sense and creatives are inspired.
Clients: Collins Aerospace, Great Dane, HP, Aon, Samsung, Gogo, Otis, United Technologies, Oracle, Hotel Indigo/IHG, Alight, Jeep, Reebok, IBM
> Bring a challenging, emotional, and well-designed point of view to everything I touch, whether it's a brand strategy or a campaign concept
> Own storytelling and brand strategy as well as messaging, naming, case studies, agency marketing + promotions, and creative plans
> Lead pitches, presentation design, case studies, agency marketing, and other stories we tell as iris
> Build inspiring, exciting springboards from which the creative team can take off
> Align closely with strategy and production to develop deliverable concepts and present options to clients
> Collaborate with and present to clients to set campaigns off on the right foot with the right insights and plans
> Present, defend, and advocate for interesting, relevant campaign plans and creative strategies for our integrated, B2B, and direct response campaigns
IrisCreative Director
Jul. 2014 - Aug. 2017United States, ChicagoIN SHORT: I learned to lead, both people and projects
Clients: HP, Aon, Samsung, Gogo, Otis, United Technologies, Oracle, Veritas, Hotel Indigo/IHG, Alight, ServiceNow
> Bring a challenging, emotional, and well-designed point of view to everything I touch, whether it's a brand story, a presentation, or a simple execution
> Lead creative for business marketing campaigns aimed at SMB, enterprise, non-profits, and more, using tactics within lead/demand generation (e.g., marketing automation), digital media (e.g., ads, social), messaging, web, email, and indirect/above-the-line channels as well
> Motivate and oversee creation of integrated B2B content + campaigns, branding initiatives, and digital marketing for key accounts
> Interface and communicate with clients in regular meetings, concept presentations, and pitches
> Responsible for people- and culture-related activities in the agency—from creative hiring to office design and enhancement
> Manage and inspire design team through collaboration, practical resourcing, hands-on participation, and encouragement
> Partner with counterpart creative director to excite our team and bring spirit to the agency
> Collaborate with leadership team of strategy and account directors to drive agency initiatives and new business
> Stretch to other disciplines as projects call for additional strategy, content oversight, or copy direction
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